Author: Admin Page 19 of 23

Why Are Leaders Failing?

On September 18, 2009

People look for leaders that inspire them to achieve innovative breakthroughs. People trust, or so we think, CEO’s to effectively lead their organizations so that employees can continue to get paid.

The confidence in leadership is waning and a new “leadership” is emerging. The new leadership is from and by the people. The reason for a shift in leadership is as follows:

1. Politicians have failed us with self interest and politics as usual. Usual no longer works for the people

2. CEO’s and management have failed to listen to the markets of conversations

3. Greed is out, efficiency is in and the old market is not adapt at “lean, mean and fast”

4. The people has lost trust in media, politicians and old management schemes

5. Advertising and marketing methods of the past are dead. 96% of the online ads get no responses. A rate of 3% at best is the return on direct mail, coupons and broadcast ads.

6. The market is no longer listening to the old market rather the market is listening to the people

7. People have been empowered and engaged to create their own markets and they follow a new kind of market leader. A leader who enables them to learn, grow and share with others whom have an affinity to their interest and beliefs.

8. New leaders are now conversing with their own audience and there are many of them. There are also a few leaders who are enabling many to engage, converse and build our own audience.

9. Conversations have never been so fluid, so reaching and so powerful. The irony is that the power of speech has always been and will always be disruptive. History proves it so but we are in an era of making history that reinvents itself daily from the conversations.

10. Old leaders either adapt very quickly or die. The old game is over and the longer you try and play it the more it will cost the market, your investors and the people whom supply the market with commerce, the people.

Admit It, You are Out of Touch And Blinded By The Past

For politicians and corporate leaders the downfall of your empires is directly related to markets changing and you denying the change. If you haven’t noticed markets are now transparent. There is nothing you do that the market won’t notice and freely comment on, good, bad and indifferent. When you do good the market with follow you. When you do bad or do the same thing the market will leave you. Unless you recognize this shift your dead in the water.

Time is your enemy and denial is your your deathbed. Being dead in the water means the next wave will topple your boat because its force is too big, too large and you can’t move fast enough to navigate around or over it.

Then again you may simply not have time or attention to even recognize that it just may be true and real. In that case, move over for the new leader to replace you sooner than later. Leaders are failing because they fail to change and fail to listen. Sorry for being so frank but I don’t have time to be politically correct. Get it?

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YOU are MONEY

By Admin

On September 18, 2009

In General Information

Some HR bloggers are calling for a new profession called “Social Media Administrator”. While there are many opinions and wide agreement about the roles and responsibilities – most of which I fully agree with – I would like to add the following considerations:

The corporate social media administrator should have a direct connection, responsibility and accountability with other social media administrators external to the corporation. Not unlike a board of directors having diverse membership. The membership and reputation of member of a Social Media BOD is also on the line.

Social media is just that, social. It cannot be sequestered fully behind corporate walls and must be open and transparent in it’s message. The Social Media administrator must protect the voices of those who speak. While there is a constitutional amendment for freedom of speech in our government and the basis of democracy, none exists for corporations who use the information or the social media enterprise that hold “possession” of the information for eternity.

A market can only be efficient with adequate vetting mechanisms; the SEC vets Wall Street, The FAA vets Airlines, and the system of Checks and Balances vets government. When the vetting mechanism fails, so too does the market.

Few people can see why this is important largely because the reasoning lies in economics and market theory. Simply put, we are entering a new economic paradigm unlike anything we have ever seen or could imagine. The idea that each and every iota of knowledge, experience, and opinion that exists between your ears behaves like a financial instrument has not fully been explained. YOU are MONEY in every definition of the word. Your productivity supports the value of the dollar. You own your knowledge, it is your property – you can waste it, you can mint more of it, you can borrow it, and you can lend it – and you should be able to capitalize in any currency of your choosing.

The only thing missing is a financial system for your knowledge. If we are smart – and ONLY if we are smart, this system will arise with the continued convergence of social media. Among the KEY elements that MUST be in place is a public accounting system for Social Media Administration.

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Gnomedex 9.0 Seattle

By Admin

On September 16, 2009

In General Information

I attended the Gnomedex 9.0 Social Media Conference in Seattle. While it was wonderfully informative and every single person that I met was engaged, interesting, and accomplished in some productive way related to social media, I was left with some troubling observations as well as some very inspiring moments.

Observation:

1. Trillions upon trillions of dollars are being transferred to Social Media with the persistent extinction of old media dinosaurs – does anyone care?

2. Advertising concerns, print media, corporate HR, were strikingly absent from the corporate vendors on site and in among the sponsors – they should have been hovering over in helicopters.

3. There were ONLY a few hundred people in attendance – there should have been a few hundred thousand (6619 Tweets sent).

4. This event should have been gold plated – it was not, which leads me to some of the inspiring moments.

Inspiring Moments:

1. Many of the presentations reflected social priorities like the environment, using social media to empower yourself and the people around you, and empowering less developed nations.

2. Relative absence of commercialization

3. Gnomedex 9.0, means that 9 have occurred and this is what it has “evolved to”. As a worthy social experiment in itself, this shows us what social media WILL evolve to

4. Building trust was a predominant theme

Read Between the lines:

Social media reflects social priorities, not Wall Street Priorities – in fact, the table has turned. For example: Twitter will be charging Corporations to view social media – after corporations failed to get people to pay them to view social media.

Every single business transaction is subject to a similar “reversal” relative to social media space. The World has no idea what’s coming down the tracks.

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Will Facebook Currency Intermarry with the US Dollar?

By Admin

On September 15, 2009

In General Information

Facebook is testing a virtual currency, because it’s cool and they can do it. They are not alone, the gaming industry has been at it for a long time for people who want to be more “productive” in the game space.

There is no mention, however, whether a Facebook currency could be used as a medium of exchange in the event of hyperinflation and the crash of the US dollar. I can find nobody, writing anywhere today, that is willing to cross this proverbial line in the editorial sandbox.

I personally witnessed a devaluation in Mexico. Like a tsunami, the “adjustment” happens relatively fast as values ’snap’ fluctuate relative to other currencies. Then very interesting things start to happen in the community. People will literally empty WalMart because most goods will be cheaper today than tomorrow.

As with other hyperinflation events, black markets form around various items such as gasoline, cigarettes, or Levis as people require some medium of exchange in order to buy necessities such as groceries and cooking fuel.

A Facebook currency may just be what communities will use to get through the event. However, a Facebook Currency would likely be temporary because it could not be used in Banks to capitalize assets – or, by government who can’t figure out how to tax it.

Now the question becomes, what type of social currency could be intermarry with dollars?

Here is a hint; the dollar is backed by debt which is a promise to be more productive in the future. Conveniently, “innovation” is also a promise to be more productive in the future. Two such currencies are of the same species and can intermarry yielding new economic life.

The degree to which any ‘virtual’ currency is interchangable with the dollar is the degree to which it represents human innovation. Chew on that, Facebook.

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Twitter Vetting = Twetting?

By Admin

On September 14, 2009

In General Information

Picture Credit

There are 3 characteristics of financial instruments which make them tangible in a market: They live in an inventory, they are exposed to vetting mechanisms, and they are subject to constraints.

Tangibility of knowledge:

Here at Conversational Currency we are constantly seeking examples where human knowledge behaves like a financial instrument because a true innovation economy will arise when all 3 characteristics are true for the ‘human knowledge’.

We believe that the platform for the Innovation Economy will be Socialized Media; not corporations, or government. So we get excited when we see posts like this from Brian Solis via Matt Marshall regarding Twitter’s monetization plans.

Twitter to becoming the vetting mechanism for business intelligence.

Think about the credit score; a list of independent variables run through an algorithm that correlate with the likelihood that you’ll fulfill a financial obligation. I’ll leave the rest to your imagination…read between the lines:

************

By Brian Solis:

Over at VentureBeat, Matt Marshall is reporting that Twitter will introduce its first revenue-generating series of premium services.

In an interview with co-founder Biz Stone, it was revealed that Twitter is in the initial phases of introducing commercial accounts to businesses seeking detailed analysis of activity in and around the brand on the popular network as well as other data not available to Twitter users directly.

In the next phase, Stone indicated that Twitter may also debut a new set of corporate-specific API’s that would allow the company to insert a customer layer over the profile and other aspects of the network to more effectively engage with the community, while increasing strategic visibility.

Stone revealed to Marshall, “Twitter will still be free for everybody and we’ll still tell them to go crazy with it. But, we’ve identified a selection of things that businesses say are helping to make them more profit.”

He further elucidated, “We want to build statistics or analytics that let users know — ‘How am I doing on Twitter?”

This news is the latest in a short series of information bursts following the company’s announcement that it is rolling out a new set of APIs to integrate geo-location into Tweets, mostly likely to contend with rising competition of geo-location networks such as Loopt and Four Square and also as a potential generator of hyper-local advertising revenue.

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Ponder this:

Social value lives in an emerging inventory that is ever increasing in granularity. Corporations have very little control over public opinion – except in retrospect – which amounts to a constraint on social value. Now, Twitter is the vetting mechanism. Wow, we’re getting closer to the next economic paradigm every day.

The implications are vast. Now we shall ask a few question:

At what point will Corporate Innovation reflect social priorities over Wall Street priorities?

At what point will Wall Street Priorities reflect Social Priorities?

If the Wall Street Manifesto is to “return shareholder value” and Twitter is vetting “social values”, what is the value of Twitter and who is really holding/voting those shares?

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Set the Data Free, Please

By Admin

On September 11, 2009

In General Information

The following commentary was posted last week in Wall Street Journal Op Ed. This is an opportunity to consider the term “Conversational Currency” at it’s most literal meaning. People pay money to talk to each other. Other people want to control how when and how much people can talk to each other. The battlefront is technology, like rockem-sockem robots, technologies duke it out in this trillion dollar struggle to control our conversations.

Who benefits … shareholders?

The irony is that each and every titan is the beneficiary of conversation. The 135 year old Alexander Graham Bell era is about to End. Will patricide or scionism prevail? Will unified voice systems integrate all mediums and devices into a single channel? Will the elimination of conversation “frictions” also eliminate innovation “frictions” (you know, all those things that make innovation impossible to capitalize by regular people; Patents, risk, velocity, market intel, 1000% VC, etc.).

It’s about the data, stupid

Mr. Kessler proposes a National Data policy – after all, voice, text, video, etc., are simply different forms of data and should be treated as such. Any device should work on any network and data should flow freely. What’s with owning airwaves? Who came up with that idea ? – it creates more interference than it is touted to solve. Ditto for exclusivity contracts – who needs them, except those who stifle innovation. And finally, the mother of all frictions, restricting speed and bandwidth. Sure, I like driving with the emergency brake on – it improves my eligibility for “cash for clunkers”.

Resistance is futile

The truth cannot be hidden by economic tyranny. Noble institutions like journalism, education, and entrepreneurship are being sacrificed in the name of shareholder value. People communicate freely and freely they shall communicate. These are the profound questions of our era that play out every day in the news. Please read this and our other posts at CC with great optimism that a new paradigm is arising where an innovation economy will be built on a social media platform outside the construct of corporations:

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The New Reverse World Order

By Admin

On September 9, 2009

In General Information

The New Reverse Order

If someone can track your spending, they can predict your behavior. It is also true that if someone can track your behavior, they predict your spending. The next economic paradigm is simply a higher order of the same.

On the next higher order, if someone knows your “Knowledge Inventory” they can predict how you will manage changing conditions – that is, how you will innovate. Likewise, tracking how people innovate exposes the development of new knowledge assets (the ‘gold-standard’ of conversational currency).

Everyday some new headline shows that we are getting closer and closer to that point – for better or worse – where humanity learns to manage an innovation economy.

Profound Issues Arise.

The following article about Wal-Mart adopting the debit card (Wal-Mart to Staff: Bye-Bye Paycheck, Hello Debit Card) as a means of issuing paychecks represents a quantum leap in the monetization of knowledge assets. We expect many more will closely follow in one of the most important financial developments in financial history – virtual currency. If food stamps can be delivered on a debit card, why not frequent flier miles, Disney Dollars, coupons, rebates, tulip bulbs, beanie babies, or a new global currency such as the Rallod?

A Vetting Zoo

The only questions that remain are related to Vetting. By all accounts Social Media is developing into the mother of all vetting mechanisms. Who controls the card? What system is it replacing? Who can pull money off? Who charges fees to whom and why? Who gets the business intelligence? What is the PR spin? Can advertisers interact with the card to apply discounts and rewards? What types incentives motivate what types of people and can it go on a debit card?

A Steep Departure

Each of these questions, and the companies they spawn, will live or die by Tweet and Blog – this is a steep departure from the past. For example; 30 years ago, if every American were told that their social security number would be tied to a credits score that is tied to their driving record, employability, insurance premium, health care, mortgage rate, and, yup, their debit card – the cities would have burned in protest.

Nobody could have seen this future except those who designed it. Today, the designers are you and I – see the future now, see the future here at Conversational Currency.

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Trust as a Social Currency

By Admin

On September 8, 2009

In General Information

The idea of trust as social currency is appearing in more articles, conferences, and books. This is all highly consistent with the TIP thesis on Innovation Economics which describes the necessity of a vetting mechanism among the knowledge inventory as a means for the emergence of a currency in a market – that is, a conversational currency. People need to trust the currency if they are to trade the currency.

Shefaly Yogendra provides some excellent insights below. Keep in mind that American Culture does not have a monopoly on the definition of trust. It should not be an American expectation to define the conversational currency in our own image. Indeed, convertability of such currency will be, and must be, global.

I kept the analysis sparse on this article because it is a valuable exercise to form one’s own perspective on trust prior to diving into someone Else’s opinion. After all, it’s your currency – you own it. Good luck.

******************

by Shefaly (please see her Bio here)

Trust is a non-negotiable essential in business. The post linked here refers to web-based business-to-consumer interactions. But as social currency, Trust is the most significant in interactions amongst organisations, customers, employees and regulatory bodies.

Definitions

Wikipedia defines social currency as “information shared which encourages further social encounters“. Social currency is different from social capital which refers to “connections within and between social networks and individuals“.

Social currency – some characteristics

a) No distinction between ‘physical’ and ‘virtual’ worlds

b) No distinction between ‘individuals’ and ‘corporate entities’

c) No distinction between validity of negative or positive normative labels

Determining the value of Trust as social currency

a) Verifiable Identity and antecedents

b) Consistency

c) Reliability

d) Peer recognition

e) Value of the network

f) Individuality and collaborative consciousness

The original article can be found here and it elaborates on each of the points above.

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Creative Capital; The Hidden Hero

By Admin

On September 7, 2009

In General Information

Social capital, intellectual capital and creative capital are the factors of production for the Innovation Economy; next economic paradigm. Few people realize that Silicon Valley arose from a perfect storm of social capital from the 1960’s, the music and arts scene of the same era, and the proximity of academic centers Stanford and Berkeley. The Bay area corporations may have been the beneficiaries, not necessarily the originators of innovation.

Creative Capital remains the least understood, yet most important element of the Next Economic Paradigm. As we continue our march into the regime of social media it is imperative that we understand, support, and develop this critical factor. We cannot “take it for granted” that creativity exists and will always exist. It must be recognized, developed, and integrated into the fold of Social Media.

Here are some stats:

Wikipedia:

Social Capital has it’s own page with 6816 word article
Human Capital (Intellectual Capital) has it’s own page at 2597 words
Creative Capital does not have a page of it’s own on Wikipedia

Twitter:

I found 20 Tweets referencing “Social Capital” in the last HOUR
I found 20 Tweets references to “Intellectual Capital” in the last 6 HOURS
There were 20 Tweets that referenced the term “Creative Capital” in the last WEEK (mostly as a trade name)

Facebook Groups:

Social Capital Groups: 2000
Human Capital/Intellectual Capital Groups 1000
Creative Capital: 412

Linkedin Groups:

Social Capital: 69
Human Capital (intellectual Capital): 272
Creative Capital: 12

While the ratios vary, the trend is fairly clear. Creativity is not often interpreted as a financial instrument otherwise it would be associated with the term “Capital”. There are other factors as well that may play into this. Artists are often self-actualized outside of the trappings of material possessions and therefore less visible as economic or political power brokers. As a professional class, they may be under-represented in social media space. In addition, creativity does not punch a clock and is likely not working for wages as such. Or they may be running around dressed up like Engineers

I’ve made the point that was intended so now I’ll leave the remaining analysis to a person who has done a great deal to advance the modern understanding of the field of study related to creative capital; Richard Florida – an unsung hero for whom Wikipedia does have a page:

Richard Florida (born 1957 in Newark, New Jersey) is an American urban studies theorist.

Professor Florida’s focus is on social and economic theory. He is currently a professor and head of the Martin Prosperity Institute at the Rotman School of Management, at the University of Toronto. ^[1] He also heads a private consulting firm, the Creative Class Group.

He is best known for his work in developing his concept of the creative class, and its ramifications in urban regeneration. This research was expressed in Florida’s bestselling books The Rise of the Creative Class, Cities and the Creative Class, and The Flight of the Creative Class. A new book, focusing on the issues surrounding urban renewal and talent migration, titled Who’s Your City?, was recently published.

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Creative Capital in Austin (SXSW)

By Admin

On September 5, 2009

In General Information

The SXSW Music and Media Conference showcases hundreds of musical acts from around the globe on over eighty stages in downtown Austin. By day, conference registrants do business in the SXSW Trade Show in the Austin Convention Center and partake of a full agenda of informative, provocative panel discussions featuring hundreds of speakers of international stature.

We at TIP find this combination of music, indi films, and Geekdom to be extremely interesting. According to the work of Richard Florida; Engineers and scientists think and act more like artists and musicians than like production workers. This calls into question much of what we assume to be true in corporate America (specifically 9-5 work weeks, wages vs. royalties, and who manages whom).

The mashup of music, film, and social media/technology is the basis of the most under-recognized factor of production for an innovation economy; Creative Capital. All the academics and corporate outsourcers thought talk about Intellectual Capital. All of the marketers and PR experts talk about Social Capital. But the SWSX is reflecting something very different.

As such, there are some interesting Filters in play. The following observation by Janet Fouts points out the curious absence of known superstars on the panel list. It’s not the all-star game that traditional media loves so much. I would also encourage the reader to look at some of the Hot List Ideas that Janet Links to below. My mini-rant: For the parents among us, the addition or elimination of Arts from any curriculum should not be under estimated. Thanks Janet:

***

With all the talk about Twitter grades and the social media elite it’s sobering to look through the “hot” list form SXSW and see the proposals currently in the top of the voting. Sure, I looked for my proposals first and no, they weren’t on the hot list, but more importantly neither were many of the social media superstars I expected to be at the top of the list. After all, it is the interactive division of SXSW and that’s not all about social media folks.

There’s some pretty cool stuff in here for the web developer part of my brain too. A few people I recognize like Jason Wishnow from TED, Adam Pash from Lifehacker , Peter Shankman from HARO, and Skylar Woodward from Kiva, but there are a a lot of people I don’t know, and that’s pretty darn interesting. I spent an hour or two this morning finding some new information resources, and isn’t that really the point? Why not take a few minutes to browse the hot list to see what people are voting for and find next year’s superstars?

***

It is crucial to watch how events evolve and to recognize how people organize themselves. Austin is not NYC, Silicon Valley, LA or Chicago – they are largely disassociated with traditional media, financial, and political power centers. The purity of this disassociation cannot be underestimated.

Janet is right – events such as SXSW may be the best way to predict the future – and with surprising and uncluttered clarity.

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You Can’t Eat Gold

By Admin

On September 3, 2009

In General Information

The following is a question and answer that I responded to on a Linkedin economics forum. This question still occurs in so many forms when it is also abundantly obvious that Social Media is driving so much value in so many directions. The irony is that the question is asked within the currency that it fails to recognize.

Art credit

Question:

Fiat money is the cause or always the main cause of financial crisis. Reverting back to gold standard can give stability. How can this be implemented?

Answer:

It cannot. Everyone agrees that money needs to be backed by something tangible. However, gold has a host of problems as well that are discussed extensively on-line and cannot be ignored.

A successful and stable currency must be backed by the productivity of the [citizens of a country] users. So these two words should be interchangeable; i.e., a country spends productivity to fight a war. A country spends productivity to fund universal health care, etc.

The cause of financial crisis is when the money becomes divorced from the productivity. Debt is a transaction that exchanges current productivity for future productivity – assuming that productivity will increase at least by the so-called ‘risk’. CDOs and other exotic financial instruments further obscure true productivity until money becomes driven irrationality and emotions completely separated from productivity.

If people lose trust in the currency, they will no longer trade it – they will find something else. Your hope is that they will find Gold.

Note clearly that innovation is also a transaction that exchanges current productivity with future productivity (due to the innovation). As such, a currency backed by innovation is of the same species as a currency backed by debt. Therefore, the entire financial system does not need to be torn down and rebuilt to serve a new non-debt backed currency.

The answer to your question is to look toward the places where extraordinary innovation is occurring today, right now. It is clear that social media is developing this new currency. The problem now is fairly simple; making human knowledge tangible. This is where the innovation is. Here are some resources of people working on this problem:

http://ingenesist.com

http://relationship-economy.com

http://conversationalcurrency.com

Our deepest concern should be to feed the Goose what’s been so good to the Gander all these years. Of course one argument in favor of gold is it’s scarcity. However, it is difficult to imagine that in an era of scarcity of so many resources, the basis of a currency ought to be more scarcity. Knowledge, conversation, and innovation are scarce relative to the problems that they must be deployed to solve. We’re in this together.

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When The Kids Arrive – from MySpace

By Admin

On August 29, 2009

In General Information

Several articles have come out refuting the death of MySpace as researchers try to make sense of the continued persistence of what many people consider last-year’s news. Here is an interesting article by Misiek Piskorski from Harvard Business Review answering the question “Where are all those My Space Users”?

“Both traditional and social media have declared MySpace dead. Even a brief scan of articles reveals that media mavens “don’t know anybody who uses MySpace anymore,” which reportedly is not a huge loss as the site “is ridden by spammers” and “its atrocious HTML, bLiNgY graphics, and horrific backgrounds” are offensive. Many of you reading this post probably do not know anyone who uses the site either.

Yet MySpace is the 11th most visited site in the world, with unique 60 to 70 million U.S. visitors every month. Even though the site is not growing, it is a far cry from “dead” if you ask me.”

But wait!

Notice how the “Media Centers” Los Angeles, Chicago, New York are in Facebook territory. Also note how the technology power centers; Silicon Valley, Seattle, and Boston are also in the Facebook territory. Academics from Harvard, Yale, Stanford are taken by surprise in Facebookville. The great financial centers; Wall Street, LA, SF and Chicago are all Facebook. Maybe the prognosis for the future of social media is skewed by the proximity to major media, academic, and financial centers. Centralized power is the antithesis of social media, Right?

Looking for Disassociation.

Here at The Ingenesist Project we have long been looking for a disassociation between main stream media and social media. MySpace may be the social experiment that indicates a deeper and most promising trend. Is it a requirement that a social media analyst be located in Silicon Valley? Do celebrity endorsements really mean anything tangible? Does editorialized news always provide what people need?

MySpace Demographics:

The resulting sample is representative of the MySpace population. 53% of users identify themselves as women. Of all users below the age of 50, half are 21 years old or younger, and 30% are between the ages of 22 and 30. Everyone knows that Kids don’t Tweet and late adopters to Social Media are also later-in-lifers. The population of the world is finite, so when will Facebook level off as Twitter has?

Looking for reversal:

Next, we are looking for a reversal where Social Media drives s0-called traditional media – not the other way around. Can a blogger in Arizona drive the great branding strategies of the future? Can a Webinar from Montana introduce the next age of enlightenment? Can Nashville become the next great Venture Capital hub? Can a community of children in Florida band together to sustain the next great social movement. Will democracy, voting, and public opinion be driven by youth culture? Will corporate innovation respond to social priorities rather than Wall Street Priorities?

Ideas whose times are coming:

There are many examples of the above miracles of social media, however, a disassociation and reversal with traditional media will be an event of flip-floponomics of great significance – a watershed moment in the history of the next economic paradigm. Traditional media, understandably, may inadvertently be assigning a premature death to many great ideas yet to come.

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Social Media and Flip-floponomics

By Admin

On August 28, 2009

In General Information

Flip-floponomics is a term that I just coined with this post which means:

1.    A traditional business method flipped on it’s back to reveal a new business method
2.    A mirror image of a previously accepted economic paradigm
3.    sing. n; flip-floponom; A phenomenon of flip-floponomics.

Let’s demonstrate how this works.

Flip-floponom A:

Twitter has announced that they will mine user generated data and process it into business intelligence which they will sell to corporations for a whole lot of money. As such, corporations who were unable to figure out how to charge people a whole lot of money money to “watch” social media can now be charged a whole lot of money to “watch” social media

Flip-floponom B:

YouTube can’t make money on ads because viewers don’t care. But with user generated content such as Jill and Kevin’s wedding (with 12 million views), Chris Brown landed a land slide of sales for the song “Forever”. The audience is now the Brands positioning themselves to be “user-generated”.

The Mother of all Flip-flopona:

Before flip-floponomics: entrepreneurs assumed that they had the knowledge to execute a business plan and they went to the bank to borrow money.

After Flip-floponomics: entrepreneurs assumed they had the money to execute a business plan and they go to social media to borrow the knowledge.

Next economic paradigm:

With the continuing integration of social media, every single business transaction has the potential to be re-invented in the mirror image if itself using the principles of flip-floponomics. The opportunities for future entrepreneurs who figure out this class of business activity can be described as nothing short of astonishing.

Image Credit Picasso

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What is Viral Marketing Immunity?

By Admin

On August 24, 2009

In General Information

The great promise of social media marketing is the free viral sales force. Magically, if one person can be made to love your product, they will tell all their friends who go off and tell all their friends. Some PR companies even go so far as to promise to deliver the “viral sales” force. What actually happens is quite a bit more complex.

Social Media Immunity to viruses

I recently met a very tech savvy person at a social media convention who had recently returned from overseas with her Acer notebook computer. She proceeded to give me a detailed analysis of important features such as size, weight, battery life, connectivity, durability, replacement parts, customer support etc. I was about to buy an HP until I heard about this hot new Acer. As I listened intently, I realized which features were important to me and which ones were not. With all this new information, I bought a Dell.

So how did someone touting an Acer actually convert me from HP to Dell? Frankly, that’s not relevant, what is relevant is that Toshiba was not part of the above conversations – they were attacked by the virus.

Developing a vaccine:

Dell, Acer, and HP could have each dropped 1,000 dollars into a pool of money. Those 3,000 dollars could have been used to sponsor a community of bloggers to write about the systems, methods, techniques, and products used by their community, just like they would do anyway.

The Next Marketing Paradigm:

Brands will commit funds to people who share active conversations in the areas that truly interest them. Bloggers will be rewarded for bringing together the communities around natural affinities such as boating, gardening, woodworking, sports, or music, etc. The names of the sponsors and the funding amounts will be public information, of course, but the funding will be disassociated from an actual purchase.

Just a new twist on an old marketing principle:

McDonalds spends a great deal of money figuring out the best street corner to put a franchise. At first the franchise turns out 500 meals a day. Then comes Burger King and together the street corner now produces 1500 meals per day. Next, DQ moves in and the intersection now produces 3000 meals per day. Without competition a franchise may serve 500 meals. With competition, each “competitor” serves 1000 meals per day. The street corner has become a “destination” of choice; literally and figuratively.

Knowledge Malls:

The difference is that the Mall concept is “arithmetic” scaling with upper limits, while the social media mall is multi-exponential.

1. When diverse groups of people get together, they share information, exchange knowledge and innovate, innovate, innovate. Innovation creates wealth exponentially. Wealth creates customers exponentially. Every conversation is an event and every event presents multiple opportunities to carry a message far and wide, exponentially.

2. Tangential innovation are the opportunities that are enabled by the primary innovation – often called “Apps”

•    Bloggers help define the community allowing for superior targeting App.
•    Even if a brand does not “win” the sale, they will gain valuable business intelligence App.
•    The brand wins a first mover advantage on the next product development cycle App.
•    Brands win trust because they are supporting a community App.
•    Brands win loyalty – like insurance – if something goes wrong, they are readily forgiven App.

3. The cost of absence App. The worst brand message is to find one’s brand locked out of the game, maybe Toshiba will find this post on Twitter.

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Listening For What People are Listening For

By Admin

On August 20, 2009

In General Information

Communities organize themselves:

Most people do not listen completely in conversations because they are too busy planning their response to what they think the other person is going to say. Often what seems like astute response is a template that may fit a moment but can kill a conversation. The successful conversation occurs when all participants speak to what the others are listening for. Not an easy trick.

I Heard the Ocean

When I first got into this social media stuff, I had a lot to say. Then I figured out that nobody was listening; I learned a lot since then. As soon as I started to listen, people started listening back. Today these people are my heroes, I hang on their every word, their generosity is roughly 70% of my social media world – where did they come from and where can I find more people like them?

Well, that’s all I have to say about that, so let’s listen to Janet Fouts. Part of her quote is a product pitch, but that illustrates an important point in Innovation Economics; conversation is currency and this currency has value:

“Before you dive into social media for any reason, listening should be your first step. What are people talking about and where are they doing it? Is there buzz out there about you or your product that you didn’t know about? Who should you be connecting to? Has there been a recent event you want to find out more about?

Setting up listening tools from free to paid versions can give you a tremendous amount of information and help you find even more things to talk about. I’ll give working examples of listening tools, outline a strategy for effective listening and give you some ideas to use this information in a real world setting.

This short 30 minute session will include links to both free and paid listening tools and creative scenarios for use.

You will learn how to:

Set up a set of listening tools to cover multiple platforms
Identify the right listening tools for your own needs
Identify the best networks for you to participate on
Evaluate what you find
Creative ways to engage and communicate your message
Find new topics to populate your blog and online discussions
Evaluate how effective your social media campaign is

Thanks Janet, Now here is a hint at the product pitch at Conversational Currency:

“In a few months, events such as Janet’s may need not be funded by the participant. Rather, our sponsors will support events for those most worthy of participating. Why would sponsors do such a thing? Maybe they too are learning to listen, after all, roughly 70% of the US economy is consumer spending. Will roughly 70% of ad budget be allocated on listening?”

What does all this mean? keep listening!

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Does Social Relevancy Matter?

By Admin

On August 18, 2009

In General Information

The Ingenesist Project Community concerns itself with the value of social reach since this will most certainly impact he relevance of those conversing as well as the relevance of the conversation to some business activity. Obviously, innovation is about having the right team in the right place at the right time.

Furthermore, business activities such as marketing and advertising need to make their communications more relevant and less wasteful of their audience’s limited bandwidth – lest they risk being perceived as “anti-social”.

Stated somewhat more clinically; the most worthy knowledge surplus must be matched with the most worthy knowledge deficit in order to produce the most valuable outcome.

Brynn Evans offers the following observation:

The future of search involves social networks, social graphs, or social filtering in some capacity. Companies will live or die by whether they get the “social” part right: creating the right level of intimacy, trust, reliability, social connectedness, and accuracy in their results listings. Of course, this specifically means that their user experience must at least meet or, preferably, exceed that of Google’s.

To achieve this, we must first stop arguing over the different flavors of search.

Real-time search. Social search. Semantic search. These distinctions are essentially meaningless, especially when we can’t even agree on definitions and when each of their boundaries remain undefined. Instead, we should recognize that they’re all part and parcel of personalizing and contextualizing search for individual users. Let’s stop playing the “name game” and start thinking holistically about how each (and all!) affects and improves what we think of today as “search.”

Defies analysis, defies control:

Ms Evans’ excellent analysis continues to identify numerous problems with attempting to classify Social Relevance – each system is merely trumped by new issues related to semantics, context, and proximity. It seems as if the more you try to “control” social media, the more it defies control. The more you try to study it, the more it shows you a mirror of yourself. Introspection is the irony of extroversion.

The great big Sucking Sound

While nobody, including Ms. Evans can tell you how to increase your social relevancy, we can probably all agree on what does not. If your message sucks, your social relevancy will also suck. If you are trying to sell a product that does not actually save people time and increase their net productivity, your product will fail and your social relevancy will suck. If you are in any way trying to match unworthy knowledge surplus with unworthy knowledge deficit, your social relevancy will suck.

Give up Control in order to gain control:

Business intelligence is the science of knowing what sucks and what does not. Let Social media carry your message wherever it wants to carry it. The sooner the market tells you what it wants, the sooner you can adapt your products and services to meet the needs. Things happen fast in social media space and the corporation needs to be faster. This may mean corporations need to give up control in order to gain control of both the threats and opportunities of the future. After all, even by the playbook of Corporate America : survival of the fittest is the only relevant social rank.

(Ed: Brynn Evans is a PhD student in Cognitive Science at UC San Diego who uses digital anthropology to study and better understand social search)

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The Social Media Resolution; From Monet to Blue Ray

By Admin

On August 14, 2009

In General Information

The Convergence of Knowledge

The Ingenesist Project and related blogs such as Relationship Economy and now Conversational Currency have long predicted that the resolution of social media space will vastly increase from “Monet” to “Blue Ray”. The segmentation and convergence of social media space will happen on two fronts: Knowledge Inventory and Proximity.

From Strategis:

“As Facebook balloons to over 250 million users, many voice their appreciation for Facebook’s small social network feel. Unlike its so-last-year counterpart, MySpace, Facebook has successfully maintained a very personal feel, finding hundreds of ways to link the most relevant people, in the most relevant ways.

Even so, because Facebook has so many interesting people, useful content, and relevant apps available, many users would appreciate a broader search option that would enable the to quickly search ALL of Facebook’s content. Thus, Face says: “your wish is my command”. And so it is. Facebook has now announced that it will soon make the change allowing users to search the entire site, not to mention, do new things like share status updates with everyone, rather than just confirmed friends. Expect to see these changes in full effect some time within the next two months”

What’s in store for the next 2 years?

While the coolness of Social Media is still riffing through society as the late adopters drive huge growth, nothing “economical” happens until people actually get together and build something. In order to build anything, there must be an inventory of parts. All these parts need to be in physical or virtual proximity to each other. A financial system must support the initiatives of the entrepreneurs in any market.

The United States of Mind

We’re about 3% into this new paradigm today. At 20% the corporate structure will become increasingly mushy as many corporate functions are now handled in Social media space. At 30%, cooperation will “compete” with competition as a business model. At 40% a new currency emerges to hedge debt backed dollar with productivity backed “conversational currency”. At 50% people convert general dollar backed holdings to ‘conversational currency’ holdings. At 60% social priorities dominate corporate priorities. At 70% the Innovation Bond dominates financial markets. At 80% international borders become fuzzy as knowledge flows as easily as, say, avocados and T-shirts do today. At 90% global currency backed by productivity, dollar, Euro, Yen all expire. At 100%, the president is elected to a “State of mind”.

Hold on, not so fast….

OK, so that’s the problem with predictions, it’s hard to survive with one’s credibility intact. Kudos to Strategis for showing us the future!!

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If it Quacks like a Buck…..

By Admin

On August 13, 2009

In General Information

If it looks like a buck, and talks like a buck, and quacks like a buck – it’s probably a buck.

So when your money gets “free will” and starts walking out the door door, that’s bad enough. When flies out the window en mass enabled by the same social media that brings money in the door – serious management issues arise. Should organization choose fight, flight, or cooperation?

Battle lines are being drawn:

“Among large U.S. companies, 33% have employees on staff to monitor e-mail messages — up from 15% last year, one survey found. The Proofpoint study also found that 31% of companies had fired workers who breached confidentiality via e-mail, and 8% had fired someone over a social-networking leak. The survey found 41% of respondents are worried about potential leaks via Twitter. ZDNet (08/10)”

“Marines banned social networking sites from their computers Tuesday due to security concerns, and the Pentagon announced a policy review. But Pentagon’s top officer will still tweet (Christian Science Monitor 08/05)“

“A great way to keep up with the latest Navy news is through the MyNavyMyFuture Twitter handle: https://twitter.com/mynavymyfuture. Just FYI for anyone who’s on Twitter. The handle is based off the Navy Officer site www.mynavymyfuture.com. (NavyNima – recruiter)“

The New York Times reports, “The N.F.L. has identified the enemy and it is Twitter.”

There are literally thousands of articles on this subject but none of the few that I read came to any conclusion, so I will:

Money is becoming intangible (cannot be contained) and Social Media is becoming tangible (has become the container)

The very structure of organizations is changing. Trying to control the temperature of the room when the windows have been blown out will only destroy existing controls faster. A completely new economic structure is emerging complete with new factors of production, incentives, institutions, accounting, and currency.

Swap or swamp?

Easier said than done? Not really; all we need to do is swap the same methods that we use to manage tangible assets with those same methods that we use to manage intangible assets. There are in fact people and organizations trying to do this (specifically this author) but you won’t find then in corporations anymore.

Companies have no choice but to understand migration patterns, flock actualization needs, motivation, and environmental issues. Going from an economy where the corporate charter is only “to deliver shareholder value” to one of safeguarding the health and welfare of people and their property” is a huge leap.

The discussion of Conversational Currency is required to understand the underlying economic forces that drive social media and the emerging institutional structure for corporations to create value in a computer enabled society.

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It Takes Currency to Make Currency

By Admin

On August 11, 2009

In General Information

If you’re a Flash game developer, you are concerned with how you can make a living from your creative and intellectual services. Fortunately there is a payment system so workable, that it may actually work. Game developers can charge money both for their games, and for things within their games.

Here’s how it works:

1.   Player pays real money to buy fake money within the game.
2.   Player spends fake money on virtual stuff.
3.   Virtual stuff increases the value of the game.

The game developer can technically charge for whatever they like: level packs, hats, extended versions/director’s cuts, etc, etc. The sky’s the limit.

These types of transactions have been very popular in places like Korea for a long time, and it was amusing to see the initial resistance and resentment in North America to the idea. Meanwhile, North American Pioneers of such systems are drowning in money.

The Right [virtual] Stuff:

Now, suppose that Social Media could be modeled after a huge game where people act based on a set of incentives like, say, connecting with friends, accumulating followers for their blog, finding proverbial “gold rings” like employment opportunities, business opportunity, spiritual growth, professional advice, cheap airfare, fun things to do, product reviews, or political activism…just to name a few.

Suppose that in order to get from one level of the game to the next, they need to engage in conversation with another player. Anyone who has been on Linkedin, Twitter, or Facebook long enough knows that the “right virtual stuff” is sometimes hard to acquire. Twitter finally broke the mold with applications that now “sell” followers (I wonder if there were any Flash Developers behind this innovation).

A Mutually Inclusive Game:

Now, suppose the game was mutual such that some players need you a little bit more than you need them and they are willing to invest in your connection. Similarly, suppose you need some players a little more than they need you and you too are willing to invest for their connection. Finally, all players know that a mutual link between two appropriate players substantially increases the value of both players relative to the game.

It Takes Currency to Make Currency.

Immediately the engine of entrepreneurialism will ignite as people figure out new ways to play the game. With a trillion dollar advertising industry, a trillion dollar Professional Placement industry, and a trillion dollar recreation/leisure/entertainment/family industry on the ropes, you can guarantee that innovation will be absolutely intense. Welcome to the Innovation Economy.

(Editor’s note: This article was inspired by a piece authored by Ryan and can be found here)

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Humility R Us

By Admin

On July 28, 2009

In General Information

Many companies are flocking to Social Media as the great new tool for pitching products. The results have been mixed; there are winners and there are losers. At first, there was no clear path toward certain success but now the differences are becoming increasingly clear. Humility is rewarded and arrogance is punished.

If “Nice guys finish last,” is the mantra of the old world, then “The last will be first,” is the motto of the new. To understand why humility works in social media, we need to understand what humility is.

Cashing the Reality Check

Humility does not mean looking down on oneself or thinking ill of oneself. It really means not thinking of oneself very much at all. The humble are free to forget themselves because they are secure. So when they mess up, the humble don’t have to cover up. They have nothing to hide.

All this is simply a way of saying that the humble are in touch with reality. If the definition of insanity is being out of touch with reality, then in the old world, “nice guys finish last” illusion is clearly insane.

Strength in numbers

Since the humble are secure, they are strong. And since they have nothing to prove, they don’t have to flaunt their strength or use it to dominate others. Humility leads to meekness. And meekness is not weakness. Rather, it is strength under control, power used to build up rather than tear down.

You can’t buy happiness

Back in the early 90’s, I worked on an ad campaign in Hollywood. The producer told everyone; “The objective of this commercial was to steal the thing that people love about their self, and sell it back to them for the price of the product”.

The marketing message has been for many years much along those lines. Make people believe that they need something that they don’t. Make people believe that they can buy happiness, love, and community. Make people believe that reality is something that can be escaped.

Rising Tides float all ships

The great brand messages, the successful blogs, and the viral communications in social media all have one thing in common. They provide true and real value to the most people. They produce correct and practical insight for the most people. They empower the most people to help their selves. They amplify the priorities of the most communities. They help the most people to be successful in their clear and present reality.

Soul Searching

Ironically, it will take great introspection in the hearts of many corporate brands that follow the old rules of marketing. These corporations need to look backwards into their own corporate philosophy and business plan to re-identify what they represent and how they represent it. This new identity must reach into R&D to define what innovations are developed and what features they provide. This cannot and will not be easy for most.

Since the humble are secure, they are strong. Likewise, when Brands are humble, they too are strong and they don’t have to flaunt their strength or use it to dominate others. The power of social media is to build up rather than tear down.

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What is the Current of Currency?

By Admin

On July 26, 2009

In General Information

There is not much more ‘federal’ about the “Federal Reserve” than there is about Federal Express. Except, the Fed is a private company for whom the US government is the “Legal Tender”; literally and figuratively.

We could analyze this cozy relationship or we can realize that the value of any currency is a social agreement among people who trade it for goods and services. There is nothing keeping each and every one of us from “legally tending” a currency in communities to exchange for goods and services – as long as there is a social agreement.

The Semantic Web:

The word “currency” has several meanings. It can mean a “medium of exchange” such as “bank currency”; or it can mean a placement in time such as a “current edition”; or it can mean the flow of something such as the “river’s current”. Money is, in fact, all three; it is exchanged, it changes with time, and it moves things. Therefore, anything that does these three things can be used as currency.

Social Media space has awarded civilization with an extraordinary capacity to create, maintain, and design social agreements. Social agreements are founded on conversations between people. Conversation is the medium of exchange for the trade of goods and services long before the money is distributed (or not).

The Value of Value:

The value of the dollar is not changing, but the value of the social agreement is. Conversations about Land, Labor, and Capital are transcended by conversations about environment, health care, social justice, human rights, and global freedom. The social agreement that once supported the value of a dollar is now supporting something else. The value that the dollar once contained is being transferred someplace else. The people that once controlled the value of currency are being replaced other people. The social agreement is being replaced by another one.

To understand the new social agreement is to understand the currency of currency. To support the conversations that define the new social agreement is to support the value of social currency. To support the value of social currency is to support the value of money.

Humility: The New Economic Paradigm

In order to intersect the flow of money people need to be trading a conversational currency. In today’s economy, in order to find value, we need to ask someone else where it is. In order to create value, we need to tell someone else where it is. In order to stay “current” we must engage with others. In order to preserve value, we need to preserve the value in others.

Most importantly, especially for those who want to hold a great deal of money or power or control: in order to hold value, they must give it away. In order to hold power, they must empower others. In order to hold control, they must give up control to others.

Conversely, Humility is the new gold standard and the bad guys will always try to steal it. Does this sound familiar?

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The 1.6 Trillion Dollar Waste of Time

By Admin

On July 15, 2009

In General Information

Countless blog articles and news reports complain about information overload in our society. People are so occupied filtering information that they no longer have time to act on what is deemed important. Every thought, idea, message, and picture that enters the human mind is stored somewhere by the magnificent human brain. But the onslaught continues in spam, junk mail, billboards, pop-ups, aesthetic pollution, and road signs.

Endless War:

It’s a war that we cannot win so we just resign ourselves to the noise. Adult attention deficit syndrome is on the rise and I personally forget ideas quickly as they are replaced by new data appearing in my field of view. I am increasingly aware of the huge time expenditure and the tremendous loss of productivity that is induced.

Money is time:

The underlying premise of Innovation Economics is that money represents human productivity and the only way to sustainably increase the quantity of money is to increase human productivity. The only way to do this is to innovate. This and other articles from the Ingenesist Project predict the value of innovation economics by the amount of productivity saved through the application of IE principles.

The Ad Spend and who really pays?

In the United States 2% of the Gross Domestic Product is spent on advertisements, not including the production cost of the ad. This is equal to 280 billion dollars per year.

Although direct response professionals usually project a response rate of less than 0.1% which means that 99.9% of the views are irrelevant noise. Time, energy, bandwidth and human productivity are consumed in seeing the ad, determining it is irrelevant and moving on (or sitting through the ad if you are captive such as TV commercials).

Pass Complete Ratio:

On super bowl Sunday, 90 million people will sit through a 30 second commercial that cost the advertiser 3 million dollars to air. For an irrelevance rate of 99.9% , 375 man-years of productivity are lost. For an average salary of 50,000 dollars per year; 18.8 Million dollars of productivity is burned by a single commercial. For an 18.8M dollar productivity loss on a 3 M dollar ad spend, the ratio is about 6:1.

This means that for every ad dollar spent, 6 are lost in unrealized human productivity. For a 272 Billion dollars spend at 6:1 irrelevance, then 1.6 Trillion dollars worth of human productivity are lost every year.

The most willing viewer is the most worthy viewer

The Ingenesist Project specifies a knowledge inventory system where a person’s knowledge inventory is represented by a packet of computer code. Since the dissemination of this code is in the power of the owner, money spent on advertising can now be spent on compensating people for their time viewing and responding to an advertisement that they are actually interested in.

Economies of scale for advertisers can be produced by supporting groups that bring communities of people together in social media activity.

Spread the word:

So if media advertising disappears, what will the rest of us do with all of our spare time? We’ll spend it with our families, friends, communities, and groups talking about what we know best – and the great products that empower us.

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Is a social contract legally binding…and who cares?

By Admin

On July 13, 2009

In General Information

Trillions of dollars in play:

Trillions upon trillions of dollars worth of value that once coursed through the veins of Market Capitalism is being transferred to social media from the legacy economy now stifled by insurmountable debt. These numbers are indeed spectacular because they account for the invisible value “lost”, and most importantly, the calculations provides clues on how to “find” it again.

What is a Social Contract worth?

According to Legacy Economics, the term “social contract” describes a broad class of theories that try to explain the ways in which people maintain social order. The notion of the social contract implies that people give up some rights to a government or other authority in order to receive or maintain social order. Otherwise, we would each have unlimited natural freedoms, including the “right to all things” and thus the freedom to harm all who threaten our own self-preservation; there would be an endless “war of all against all”.

Take me to your leader

By contrast, Social Media begs the questions: who or what exactly is that authority? Isn’t the greatness of the Internet the lack of an all powerful authority? So why aren’t we at a war of all against all? What keeps social media at peace instead of an endless flame war? Whatever this alien is, it is capturing and storing trillions upon trillions of dollars of value away from the legacy economy, but where?

Separating facts from fiction

According to the old economy, it is a “fact” that human knowledge is an “intangible asset” of which there are only two types defined:

1. Legal intangibles such as trade secrets, copyrights, patents, and goodwill (brands).

2. Competitive intangibles such as knowledge activities, collaboration activities, leverage activities, and structural activities.

However, when we consider social media;

1. There is no law governing the phenomenon – so there are no legal intangibles.

2. Collaboration, leveraging and structural activities are not being conducted in a competitive environment (the context of one “Company” against another).

So, the definition fails to account for knowledge assets in social media. The Ingenesist Project discovers the lost trillions simply by treating the social contract like a legal contract.

Tangible assets are managed by contracts

Technically, any oral agreement between two parties can constitute a binding legal contract. The legacy economy limitation, however, is that only parties to a written agreement have material evidence (the written contract itself) to prove the actual terms uttered at the time the agreement was struck.

But social media, email, and blog posts, etc., all constitute vast “written” agreements and material evidence as far as most people are concerned. So what is missing? Are we waiting for permission from government, Wall Street, corporations, attorneys, or the Federal Reserve to say it is OK for people to stop competing with each other or to renegotiate the terms of the social contract (and currency of exchange)?

The mystery is no mystery

Guess what, there is nothing there. Absolutely nothing except philosophical barriers carried over from legacy economics built upon political division. The mystery is that there is no mystery except using social media to unite people. After all, the biggest Brand in the world is a Community Organizer. Such calculation provides clues on how to “find” value again.

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The Value of Social Currency

By Admin

On July 9, 2009

In General Information

How big is this opportunity?

Roughly 10% of the US gross Domestic Product can be attributed directly to the process of evaluating or examining transactions. This represents a 1.4 Trillion Dollar of value in a system that may be better organized, captured, and preserved through social networks and the conversations that they produce.

Social vetting on a scale that would allow social networks to monetize would require that communities organize their knowledge assets specifically for deployment to a market. All that an entrepreneur needs to do is fill this need.

What happens if they don’t?

The true cost of vetting may be calculated by what happens in the absence of oversight, transparency, and disclosure. When the vetting process fails, so too does the industry. The continuing financial crisis of 2008 was fueled by a failure to regulate mortgage backed securities. The financial Crisis of 2002 arose from a failed accounting (CPA) profession.

The losses due to the absence of vetting mechanism exceeds by many times the cost of having a system in place. The financial crises of 2002 and 2008 have together wiped out nearly 20 Trillion dollars of value and incurred high volatility to financial systems due to failed vetting mechanisms. The people who held the knowledge about the impending doom had no effective medium to share.

Who vets KNOWLEDGE assets?

The flow of money lives and dies by the vetting mechanism. CarFax, Experian, Ebay, Google owe their existence to the ability to vet information – However, they do not vet knowledge. The ability to deliver the right knowledge asset to the right place, at the right time for the right price is tantamount to being able to “manufacturing innovation”, that is, to print money. Inversely, the ability to foresee the result of specific knowledge assets deployed to specific business conditions is the Holy Grail of entrepreneurs.

Social networks can carry out this very important function of the Innovation economy; organize, locate, and develop knowledge assets in a form which can emulate a financial instrument.

How are things changing?

Emerging ideas such as conversational currency, relationship economics, innovation economics,. nd new ways to value intangibles are appearing in research blogs across the web. Disruptions to Global finance, environmental policy, and the emergence of global currencies are setting the stage for a huge transformation in how society organizes itself. Traditional industries such as print media, advertising, and banking are failing. Nothing is sacred except change.

Where are these communities, and what do they want?

Many communities exist today in a variety of forms and functions such as communities of practice, fellowships, service organizations, professional societies, trades groups, affinity groups, etc. Increasingly they are moving to Social Media such as Facebook groups, Linkedin groups, Affinity groups, aggregation groups, and political action groups. Communities are using social media technology to engage the knowledge domain contained within them.

As such, they will soon have ability to foresee the result of specific knowledge assets deployed to specific business conditions. This is the Holy Grail of modern civilization.

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The Vicarious Search Engine

By Admin

On July 7, 2009

In General Information

The search engine wars continue as both Google and Bing develop more exotic ways of arriving at the wrong answer. Both commit the same error as all declining industries in social media space; assuming that they can predict what people want without engaging them in a conversation.

The first development is the predictive search notably pioneered by Amazon.com for predicting future purchases based on past purchases. While predictive search is an improvement, the next step is the “vicarious” search, that is, when the search engine sees the world through your eyes – or someone Else’s – for your benefit.

The Web is Flat

The Ingenesist Project specifies a standard knowledge inventory that may be represented as a packet of code. If someone wanted to see the web through the eyes of another person, they could buy a packet of their knowledge inventory. Likewise, a web article would be tagged with the representative knowledge inventory code of the author. Each comment or re post to a blog article would contain the knowledge inventory of its aggregated vetters.

The search can be done in reverse as well. If I find an idea on the web and want to know who can execute it locally, I can simulate the knowledge inventory in one or more local people. This is not trivial. It literally allows an entrepreneur to manage knowledge assets that they did not know exists and predict content that does not yet exist.

Been there, done that?

Obviously there are privacy, security, and ethics issues related to others seeing the world through your eyes. But what if every American was told 20 years ago that their identifier number for an insolvent social security program would be attached to their personal, medical, financial, and civil records then spun through Wall Street algorithms, sold worldwide to advertisers, politicians, banks, insurance companies, demographers, and ultimately hacked? The cities would have burned.

So why can’t social mediators monetize?

The difference today is that if packaged correctly, we can own and control our knowledge inventory. We can allow or decline access and we can revoke access – it happens all day long on Face Book, Linkedin, Twitter, and My Space. On-line communities represent collections of knowledge assets. The 400 Billion dollar per year advertising budget is on the table – up for grabs. The 100 Billion dollar “head hunting” budget is up for grabs. The multi-billion dollar election budgets are all up for grabs. What are we thinking?

The likelihood of Innovation

The innovation economy will depend on business intelligence related to society’s knowledge inventory to match most worthy knowledge surplus to the most worthy knowledge deficit. Entrepreneurs must know supply and demand for knowledge assets as well as where to find them at what cost. Entrepreneurs need to predict competition, disruption, risks, and volatility in knowledge assets. They need to conduct scenario tests before expending money. They need to predict the likelihood of innovation and all of the options that they have in the future related to those innovations.

The Securitization of Knowledge Assets

Entrepreneurs need to securitize knowledge assets in order to finance innovation on the scale that will be required to offset our massive debt. This is how the innovation economy must play out. We cannot depend on corporations or governments to do this for us. People must control, regulate, anonymize, and manage their own knowledge inventory. If only they could see their world through the entrepreneur’s eyes – perhaps they need a vicarious search engine more than anyone.

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