The Ingenesist Project

The Next Economic Paradigm

Deep Web Search

Deep Web Search Engine is here. This represents a new economic paradigm since increasing the available information increases the rate of change of knowledge across diverse communities. Keep your eyes on this one – it’s a big one.

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Open Letter to all Deep Web Researchers

This Open Letter is directed to all Deep Web researchers, authors, developers, practitioners and people who have a great interest in what lies beyond the popularity contests playing out on the ‘surface web’.

I submit this letter in appreciation for the work that you do I also want to present an important application to your research for which you may not yet be fully aware.

As they say, beauty is only skin deep and the hard work of organizing the Deep Web offers an astonishing opportunity for the next economic paradigm. Very few people are aware of this.

Who are we?

I am the director of The Ingenesist Project, an obscure Think Tank in the Seattle area modestly funded by visionaries. Our job is to specify an alternate financial system that we loosely describe as an innovation economy built on a platform of social media.

Consequently, we also specify a new currency backed by innovation instead of debt. Innovation currency is very similar to debt currency since they both ‘represent’ future productivity. As such, these two currencies would be readily “convertible” in exchange – something that we all may need in the not-too-distant future.

Where do you fit in?

Essential to this concept is the relationship between data, information, knowledge, and innovation which we express as a differential equation. Here is a quick explanation – please bear with me:

We can predict the value of innovation by observing rates of change of knowledge. We can predict the value of knowledge by observing rates of change of information. But the most critical element is the ability to predict the value of information by observing rates of change of data. The most critical element in the next economic paradigm is the human interaction with data.

With that missing piece, a new financial system can then capitalize and securitize these “predicted future values” much like Wall Street does with social debt. Deep Web Researchers literally hold the key to ending the oppression of debt economics worldwide. No kidding.

What’s in it for you?

This is where your work gets us really excited: Google induced economic incentives that drove millions of entrepreneurs into the work of creating new information – and yet direct widespread monetization remains elusive. In contrast, human interaction with the Deep Web will unleash economic incentives that will drive millions of entrepreneurs to create databases. The difference is that new Data are the only thing that a market is willing to pay for – not the popularity contests. And wow, is there a market waiting for you.

I understand that you are all very busy given the magnitude and complexity of your work. If this letter speaks to you, then please speak with me. Let’s discuss how your work would be applied to this very important effort. I’m easy to find in the datasphere.

Thank you

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Pirates, Anarchy, and the Monetization of Social Media

(Editor’s note: some ideas adapted from writings of Peter T. Leeson and introduces the idea of IOUs trading as a proxy for production.  The monetization of social media will likely evolve from such an idea)

No sane blogger would post an article suggesting that anarchy is superior to government as a means of producing widespread cooperation…or would they?

As Milton Friedman put it, “government is essential both as a forum for determining the ‘rules of the game’ and as an umpire to interpret and enforce the rules decided upon.” Most great anarchist theories are duly faulted for significant problems coping with cheating and violence.

Nonetheless, large swaths or anarchy exist today.  For example, there is no World Court to enforce World Law, if such laws existed.  Nor is there a Global commercial law to enforce contracts between Global traders. Even at a local level there is no guarantee that the government will protect your property or enforce your contracts.

A common objection to anarchy is that without government the strong will plunder the weak because the weak have an inherent inability to protect themselves. How can self-governance alone protect the weak?

Social Piracy?

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Fallout: FTC and Blogger Payola

 

The FTC recently issued guidelines for payola to bloggers.  The impact and opinions are now emerging over what this means for social media. As with any game played on a new field, rules need to apply.  The questions emerge regarding who the rules hurt, who they help, and how the game will develop in the future due to those rules.

Straight from the horse’s mouth:

The revised Guides also add new examples to illustrate the long standing principle that “material connections” (sometimes payments or free products) between advertisers and endorsers – connections that consumers would not expect – must be disclosed. These examples address what constitutes an endorsement when the message is conveyed by bloggers or other “word-of-mouth” marketers.

Extrapolate into the future:

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Is Freedom A New Economic Paradigm?

A New Economic System of the country of Montenegro is based on complete and unfettered economic freedom; in other words, the elimination of all barriers to conducting business.  Is Freedom A New Economic Paradigm?

Veselin Vukotić ‘s paper titled Economic Freedom and New Economic Paradigm, offers a case study that enlightens us as to some of the core changes, some easy and some difficult, that any proclaimed ‘new economic paradigm’ would place on people, culture, politics, and the markets.  From this insight, perhaps we’ll see a new paradigm emerge.

Freedom; A competitive Advantage

Montenegro has achieved a competitive advantage in their Eastern European region by reducing international trade barriers, treating foreign and domestic concerns equally, reducing “contribution” fees and other taxes, reduction of public spending, affirmation of private property, and encouraging entrepreneurship.   Veselin Vukotić  also notes that the concept of economic freedom is a complete theoretical and practical expression of an idea.  He quotes Plato:

The difference between concepts is the difference between starting ideas!

Therefore, he concludes that the idea of economic freedom is freedom of an individual to conduct business (earn money), and that business is the key factor of a society’s development and individual wealth.  While we now know that unfettered capitalism breaks down at some point, he does accomplish something important – the elimination of all government as a defining element of freedom.

The Singularity Solution

We know it is often easier to solve a problem if we can remove certain elements, even temporarily, and analyze components individually.  Suppose we eliminate Government from the equation, corporations would rule.  However, corporations are made up of individuals, so individuals would rule…they would rule whom?  The logic also breaks down.

There is one exception: what if all individuals were corporations and they ruled only themselves? Corporations are keeping government out of their affairs by keeping people off the books.  The solution is for everyone to structure their existence as a corporation contracting to each other for every conceivable business arrangement.  Heck, it only costs 40 dollars to open a business in the the U.S.

Self-regulating Freedom?

Knowledge would be shared freely, people would be paid for their productivity, diversity and strategic combination of knowledge would be rewarded.  Everyone would own their knowledge and would seek to accumulate more.   Trade barriers would be eliminated, taxes would be reduced, private property would be affirmed, and entrepreneurship would be encouraged.  Like a family, no corporation could become wealthy at the expense of another corporation for very long.

Would you be willing to pay the government to leave you alone? Is that Freedom or a new economic paradigm or both?

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Why is college measured in “degrees”?

 

(Editor’s note; This is the first in a series of articles that challenges the “degree system” of knowledge measurement as archaic and irrelevant to what is actually happening in the world today.  Like the resume system  – it is ridiculous if not outright damaging to the prospect of knowledge behaving, and therefore, trading like a financial instrument.  

Why do we still care about college ‘degrees”?

The information that fuels the next economic paradigm will not be captured in the form of college degrees; rather, it will be captured in extremely detailed granularity of unique collections of knowledge assets in diverse combinations of persons that solve complex puzzles – and then share the solution with others.

This begs the question, why do we still care about University Degrees?

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Bretton Woods II – For the Biosphere

In continuation of our series on New Economic Paradigm, the famed environmentalist Dr. David Suzuki points the an outdated financial system where the biosphere is treated as an externality to economic growth.

“When economists and politicians met in Bretton Woods, Maine, in 1944, they faced a world where war had devastated countrysides, cities, and economies. So they tried to devise solutions. They pegged currency to the American greenback and looked to the (terrible) twins, the International Monetary Fund and the World Bank, to get economies going again.”

Whereas Bretton Woods (1) was tasked with rebuilding a war torn world, a new Financial Doctrine is needed to rebuild a war torn Biosphere. Economics as a discipline is based on the fundamental effects of selfishness and Bretton Woods demonstrated that we could in fact define “self” in terms of including the preservation of others. Now the task is to define “self” as including the Biosphere for which a new economic accord could certainly accommodate.

After all, the biosphere in an economic component. Like humans, it is selfish and will easily progress to a new “economic” state in response to economic inputs. In other words, don’t worry about destroying the World, it will take care of itself with or without humans.

Dr. Suzuki identifies two flaws in the current economic paradigm:

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Gross National Happiness

Continuing our series on the Search for the Next Economic Paradigm, we feature an unlikely authority on Economic development. The Gross National Happiness Metric hails from the Himalayan country of Bhutan listed by the UN as a “Least Developed Country”.

The linked presentation below reports on the GNH (Gross National Happiness) conference. Yes, people are getting together for an annual GNH conference just like the famed GNP (Gross Domestic Product) conferences elsewhere.

Hypothesis: Paradigm shift related to global societal development

• ‘Economic growth’ as the dominating paradigm of ‘progress’ is increasingly under challenge
• Growth of GDP is unsustainable and does not lead to more happiness
• We are in a process of Redefining Progress and Global Transformation
• Needed: Multi-stakeholder, multi-cultural and intradisciplinary as well as participatory public support networks for an emerging new development paradigm

The Production of Happiness

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In Search of A New Economic Paradigm; Part 1

Too many things too big to fail.

It could be currency collapse, an environmental collapse, a pandemic collapse, a food collapse, a water collapse, Energy collapse, a political collapse, or any number of Black Swan events – something somewhere too big to fail will fail. When that happens, it will take everything else down with it.  After all, that’s what too big to fail means.

Look on the Sunny Side

The Idea of a New Economic Paradigm is gaining modern popularity.  This declaration is a indeed a grand and lofty goal for the collective human consciousness to grasp.  But grasp it we must; both Socialism and Capitalism are bankrupted social models. Quit bickering, It’s time to move on

Do something, anything:

The point of this recurring article is to understand the ideas of other people as to what a new economic paradigm is or needs to accomplish.  The following are a few that I’ve dug up and will feature here as a repeating feature Called:  In Search of The New Economic Paradigm.

***

It’s Time For A New Economic Paradigm by Joe Kresse, Foundation for Global Community

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The Power of Social Taxonomy

Revolutionary:

Ask the French about linguistic purity and you get the feeling that an attack on the language is an attack on the culture.  Likewise, corporations arising from the industrial revolution communicate internal structure and processes through the use of a well protected internal taxonomy.  This serves as both a means of storing knowledge across generations of workers, and as a means of encrypting the knowledge from those who would pillage the enterprise.

For example, some people who leave Boeing (a 94 year old company) have a very difficult time re-integrating into society because many of their professional skills and tools are articulated in a language that nobody outside Boeing understands.  Ex-employees of many large corporations often find themselves professionally invisible through an extended period of re-adjustment.

Melting Pot Economics

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Freedom of Speech; Use it Wisely

The recent Google quandary involving that most unfortunate rendering of Mrs. Obama led to many interesting articles about the invisible line between freedom of speech and profiting from indecency against another person (or group of persons).

Among the more intriguing conclusions is that those who exercise their freedom of speech should do so at the price of their anonymity.  As such, the community can likewise exercise their freedom of speech in response…sort of a market incentive system, it seems.

So what exactly would happen if the offensive content were accompanied by the name, address, business, and email of the person who created it?  How would their personal freedom be enhanced or restricted based on their contribution to the “self-discovery” of society?  How does a social medium enhance or restrict the inalienable rights so preserved in our nation’s constitution by our infinitely wise founding fathers?

I suppose that the founding fathers also had an issue with anonymity.  By virtue of their signature on the declaration of independence, they were willing to pay for their freedom of speech with their lives. This singular act is what empowered the document most. They bet their skin to preserve their oppressor’s freedom of speech regarding the same matter of independence.  Today we call that courage but in most communities it is common practice:

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The Social Media Paradox

The very nature of the traditional corporation is called to question by the Social Media Paradox:

Definition (by me):

Social Media Paradox: The degree to which the act of engaging in the social media paradigm reduces one’s ability to engage in the pre-social media paradigm; and vice versa.

Success in social media requires humility, authenticity and commitment to the medium.  Like a tattoo, that impression defines the person and is not easily removed – after all, everyone’s got to have some skin in the game.

Social media rewards people for doing what they are best at and saying what they feel to be most true. Furthermore, brands need to trust their employees to represent them – this means that they need to give up control of the message.  The more they try to control the message, the less effective they are in a social medium.

Sounds like a great idea, but is it practical?

Many people still need to work for a living often find ourselves at the mercy of corporations for an actual paycheck.  Social Media provides a free source of reference material on a new candidate.  If a person is seen as edgy, ‘counter culture’, or defiant by any number of risk averse HR gatekeepers, one’s “old-paradigm” employability can be affected.  The subtle irony that the those who best understand the medium can make themselves unemployable as a result.

The opposite is also true:

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USocial = SUPER SPAM

USocial is now going after YouTube. These clever guy and gals have figured out a way to bypass the democracy of social media to bring is a new form of merchant class capitalism…SUPER SPAM.  For a small fee, you can get your message to the head of the line – in effect pushing the rest backwards.  Presumably for a bigger fee, you can get ahead of those who paid a smaller fee, and so forth.

Once the bastion of lobbyists and special interest groups, anyone with a few bucks can now pull themselves up the ladder by pushing other people down the ladder.  Once the domain of high powered PR firms and Marketing agents; just a few dollars cast among the USocial Gods delivers those long elusive eyeballs of the old radio/TV marketing paradigm.

Watch this one carefully kids.  Social Media has long proven uncontainable.  Saying that you can beat  social media at its own game is like saying you can repair a credit score.  Like a credit score, you can do more damage than good trying to steal what does not belong to you in an effort to boost your income.

Those eyeballs, those followers, and those “friends” do not belong to USocial and are therefore not theirs to sell.    They belong to you and I and we control them – or we don’t play.  If USocial keeps their client list secret, this would be the capital offense in social media space.

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Goldman Sachs: Bernie Madoff on Steroids

(Editor’s note: in all fairness, the GS initiative does represent a fundamental shift away from the Friedman doctrine of amoral capitalism.)

Money does not represent gold, solver, or oil.  Money represents human productivity – yours and mine.  Goldman Sachs is about to award the greatest ANNUAL payout for its employees – over 700,000 dollars EACH.

The words “money” and “productivity” should be interchangeable. So, what exactly did Goldman Sachs produce in order to amass such astonishing amounts of “money?”  Where is the corresponding astonishing productivity?

The line of fire is quite obvious; the productivity is really “future” productivity in the form of debt – yours and mine.

WSJ: Some of the largest shareholders in Goldman Sachs Group Inc. have urged the Wall Street firm to reduce the size of its bonus pool, arguing that it should pass along more of its blockbuster earnings to investors, according to people familiar with the situation.

Uhhmmm…15% of the shares are owned by the Goldman employees – sounds like the 2nd tier of the pyramid are getting anxious.  Like a street gang, they battle for a piece of the turf.  Perhaps Goldman should do something for the 3rd tier too.

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A Definition for Innovation Economics

Innovation economics is an economic doctrine that reformulates the traditional model of economic growth so that knowledge, technology, entrepreneurship, and innovation are positioned at the center of the model rather than seen as independent forces that are largely unaffected by policy.

Innovation economics is based on two fundamental tenets. One is that the central goal of economic policy should be to spur higher productivity and greater innovation. Second, markets relying on price signals alone will not always be as effective as smart public-private partnerships in spurring higher productivity and greater innovation. This is in contrast to the two other conventional economic doctrines, neoclassical economics and Keynesian economics.

A Definition for Innovation Economics

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Fattest Cat Bets Against Dollar (and what we can do about it)

In 2006 John Paulson (of no relation to Treasury Secretary Henry Paulson ) bet that the sub-prime mortgage market would tank and housing prices would fall on a national scale, according to a new book The Greatest Trade Ever by Greg Zuckerman. He cleaned up with 4 billion dollars in personal gains, 20 Billion for his firm.

Wonder where your money went?

“John Paulson took it,” wrote Peter Cohen of BloggingStocks. Want to know what Paulson is buying this year? Gold. Betting against the dollar is his latest ploy and so far seems to be working. Ummmm…this means that the rest of us are basically screwed, again.

Paulson’s investing lessons:

1. Don’t Rely on Experts
2. Bubble Trouble
3. Focus on Debt Markets
4. Master New investments
5. Insurance Pays
6. Experience Counts
7. Don’t Fall In Love
8. Luck Helps

Hey Kids, let’s learn from the master:

1. Don’t rely on Experts: They are the crooks. The Mexican Peso crisis was not caused by foreigners; it was caused by Mexican elite running away from their own currency and sparking a wider run. See Johnny Run….

2. Bubble Trouble: Further evidence is seen in speculative bubbles appearing in mundane fixed assets like land, minerals, and alternate currencies around the world.

3. Focus on Debt: If you have cash, you’ll lose it to inflation. But if you have debt, you’ll lose that too. If you have too much debt and you’ll go bankrupt. If you have too much cash and you’ll become equally broke. The trick is to hold just as much cash as you hold debt and when it’s all over, you’ll be no better or no worse off.

4. Master new investments: In the old system, if I trade a dollar for an apple, I lose the dollar but gain an apple. In the next economic paradigm, I share an idea but I still retain the idea; and currency multiplies – master the new investment!

5. Insurance Pays if you know how to play; if you can identify the peril, you know the probability that it will get you, and you know the consequences of the loss – you can “play” insurance. People must reorganize around an “insurance system” enabled by social networks that can influence these factors.

6. Experience Counts; While corporations are laying off older people, social media is capturing them in a knowledge inventory. We must develop, produce, and access this knowledge inventory.

7. Don’t Fall in Love: This means diversify and don’t be afraid to try new things. Innovation is the art of putting many different ideas, concepts or objects together and yielding new wealth creation. What better mechanism than social media.

8. Luck helps: Social media is like a cloud. Nobody can control and the only way to engage with it is to talk to the cloud. After a while the cloud will deliver rain, and your garden will grow. John Paulson calls this luck, we call it inevitable.

We, the people, need to introduce a new economic paradigm – nobody will do it for us. We may lose the dollar as a currency but we must not lose our personal ability to produce and trade our ideas, plans, and actions for the things that our families need to grow. Wealth is created by sharing. The Next Economic Paradigm shows us how we, as a society, can reorganize ourselves around an economy built upon social media. Sounds far out but it can be done today if we move quickly to understand the power – near absolute – that people can have in social media. If John Paulson were really smart, he would bet on us not against us.

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Palinism; It’s About The Ice, Not The Puck

What does Sarah Palin tell us about ourselves as a culture, a nation, or as individuals?

No matter whether you like her or not, you can’t help but feel something for her. The Cinderella launch into worldwide stage, full public disclosure of her laundry room, dumped at the altar by the grizzled groom, sent back to Alaska with a scarlet letter (take your pick) tattooed on her forehead. Alas, the epiphany: God speaks to the persecuted one; “Rise Up and serve thy mission!”

The thing that America has in common with Sarah is the time table. All of this happened in 16 months. The same 16 months of time as a new genre of bad news was also thrust upon us: astonishing job losses, crippling deterioration of wealth, unspeakable corruption, and complete disregard for what happens to a family when they a kicked out of their home by the law they elected.

“Too big to fail” means the rest of us are too small to succeed. Then here comes Sarah reminding us of ourselves; so much to blame on others and absolutely nothing that can be done about it. The only thing she has left is the moose horn. Let me tell you, if I had a moose horn like hers, I’d yell into it every day, all day long until someone smarter, stronger, and with less dignity (or nothing more to lose) steals it from me. This says a lot about the people who can’t shut Sarah up.

As president, she would be woefully inadequate, but as a Hockey Mom, she’s quite talented – when everyone else plays with fire, she plays the game of ice. The home team hates her, the opposing team hates her, the coaches conspire against her – nothing she says makes much sense anywhere else except those few seconds of a game long ago played – at least her mission, whatever it may be, is being accomplished.

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Bovine Economics

Money does not represent gold, silver or oil. Money represents human productivity – yours and mine – otherwise nobody would work (i.e., be productive) in exchange for it.  Therefore, the words ‘Money’ and ‘Productivity’ should be synonymous and interchangeable – right?

Not so fast.  The following headlines were produced from a ‘Google News’ Search that contain the word “money”.  Next, I replaced the word “money” with the word “productivity”[in brackets].  The headlines don’t make any sense.

Yes kids, try this at home. If the headline still makes sense with the word swap, then you can enjoy the article in full confidence that you are being nourished with useful knowledge.  If, however, the headline doesn’t make a damn bit of sense after the swap, then you are experiencing Bovine Economics – suitable only for mushrooms and methane

Canada [Productivity] launderer shows holes in Vegas casinos

GM to start paying back bailout [Productivity]

Some taxpayers may have to return [productivity] from a new tax credit

[Productivity] talks in Afghanistan, says army counter-insurgency manual

“Stimulus” [productivity] going to 10 Ohio congressional districts that don’t exist

Our government is minimizing breast mammography to save [productivity] not lives

Prisons, education feel [productivity] pinch

[PRODUCTIVITY] MARKETS-US rates futures gain on Bernanke remarks

On Healthcare, Don’t Follow the [Productivity]

(Editor’s note: This series is an experiment and we’ll get better at picking the gems. Let me know if this is interesting enough for a weekly feature article)

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Intellectual Property in Bloggerville

Most bloggers invite you to share their content far and wide on any one of many aggregation sites.  But some people get really upset if you post that article on your own aggregation blog (even with full credit and back links).

I am always amazed when I get that proverbial chest thumping quasi-barrister “cease and desist” letter, followed by remedial citation of copyright law, and always ending with some pathetic accusation of irreparable damages and criminal violation.   They get upset if you change the content and they get upset if you don’t.  The worst is when it comes from a self-proclaimed social media guru who touts all ‘dat social media Kool Aid in their consultancy propaganda.

Reality Check:

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The Great Currency Shift

I am seeing an increasing amount of articles and ideas related to an alternate financial system. The continued traditional media narrative implies that the current system is unstable and corrupted with insider deals, Ponzi schemes, bribes, and high profile acquittals of financial crime. The underlying age-old assumption is that the wealthy (merchant class) will win and the rest of us (the working class) will lose.

Keep in mind that the Mexican peso crisis was not caused by a foreigners, it was the internal wealth leaving their own currency for safe haven elsewhere that sparked the run on the Mexican Central Bank. The absence of a currency other than the dollar and the integration of the dollar among all other currencies is the only thing keeping that from happening in the US. But this may change.

1. Either a new global currency (like a garden salad of currencies and/or commodities) will arise as a ‘less-risky’ diversified alternative,

or

2. A virtual currency will arise from any number of new developments in social media.

Of course the first option seems far more realistic. But keep in mind that the nature of “Disruptive Innovation” is where the dominant player does not even see the disruptor until it is too late. The thing that social media has not yet figured out is how to capitalize and securitize an alternate currency. But we are getting close. After that, the rest is easy because money is simply a social agreement. What would you rather hold, debt backed currency or innovation backed currency?

Nobody can really say that the entire 65 trillion dollar world economy is not vulnerable to a disruptive currency. Please review The Next Economic Paradigm for a complete specification of Innovation Economics. Thanks!

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Seeding the Clouds of Social Media

OK, so what part of: Governments and industries have no intention of fixing things that they broke are we still having trouble with? The climate change summit ended in a draw after Kyoto ended in party pooper. You can count the financial crisis, endless warfare, world hunger, slave labor, forest-to-dump consumerism among the same pile of sun dried bullshit. Does anyone still trust the “leaders”?

There is a way out. People need to organize themselves around their a social media financial system. This is actually a relatively easy thing to do. Social media is like a big cloud – a big gray mass with no beginning, end, center or physical boundaries. The only way to engage the cloud is to talk to it. If you talk to it the right way, it delivers rain. If not, the well stays dry.

Now here is the trick. As social media applications continue to integrate, a correlation between conversation and rain becomes “diversified”, the randomness begins to disappear. Steady, consistent, and sustainable conversations across a wide array of social action will delivers steady, consistent, and sustainable rainfall across a wide area of social landscape.

At some point, someone will notice the similarity between the social media rainfall and the behavior of large diversified cash flows. They will develop a financial instrument to “capitalize” this value because it has become predictable. Predictable value flows can then be “securitized”. Unfortunately, the dollar is a debt backed currency and a productivity backed currency will need to arise in its place.

China accuses the weakness of the US dollar for driving speculation bubbles in anything and everything of “value” that is not a dollar. The problem is that the dollar is the only game in town. If there were an alternate currency with superior representation of human productivity, all dollar denominated assets will be converted to the new currency. The entire 50 Trillion dollar debt pressure on the US dollar will convert to a productivity backed currency forced to drive innovation at a comparatively astonishing magnitude – almost on the scale of the problems that face humanity.

A productivity backed currency means that those who are most productive earn the most money. Think about that for a minute, then go read The Next Economic Paradigm.

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The American Civil War 2

I am deeply concerned with the Liberal / Conservative flame wars. Countless Facebook discussions start with a casual reference to one position or the other, then quickly devolve into deeply divisive language. I see it in forums, chats, comments on blogs, news articles and YouTube Videos.

It’s getting worse – people can no longer agree to disagree.

I do not believe in big government. On the other hand, I do not believe that corporations should be the sole protectors for safeguarding the social charter. Call me an idealist, but I truly believe that given the right incentives, people can govern themselves to a very large degree.

Weapon of Mass Reconstruction

We have at our disposal the most powerful tool ever created for the potential benefit of humanity. Societies since the beginning of our time would have envied us beyond words – as their villages were pillaged, as the plague spread, or as the hurricane hit shore – if they had a system that could unify and organize people as we can do today with social media.

My fear, is that we will use this tool to divide instead of unify.  Traditional media and the advertising industry are in deep trouble as people go online to self-select their news and content. This is no fault of Mr. O’Reilly, Mr. Beck or Mr. Limbaugh – they are entitled to their jobs.  Nor is it the fault of emerging Liberal opportunists looking for pick up a used G4 for the Holidays.

Trust me, I’m your friend

Unfortunately, traditional media (TV, print, and Radio) are under extraordinary pressure not just to maintain ratings, but to increase ratings to subsidize less successful areas of the enterprise. As a result, the content must become more and more sensational in order to keep people watching commercials.  If I earned one dollar for every minute of YOUR time that I could waste, would you trust me?  Yet people do.

The Terrorist Within

I am terrorized by the notion that Americans will turn against Americans.  The problems facing this nation are so complex, so controversial, and so far reaching into the past and the future that it is unlikely that any intelligent person is more qualified than any other intelligent person to hold the highest office. Barrack, Hillary, John, would all have the same pressures pushing back on every move leading them down 95% similar paths. None could be better and none could be worse – we’re officially in this together.

So until the super-star with extra-human discernment rides out of the clouds, People should really really be looking for a third way through this. Pure Communism is a Failure, Pure Socialism is a failure, and we are quickly learning that Pure Capitalism will also runs out of track.

The Next Great American Civil War will be a battle against ourselves – all of the artifacts of past generations that pull at our subconsciousness; the reactionary fight or flight instinct of our ancestors. We are being called to something new. Let’s get on with business and find out where this road leads – together.

I am released the draft copy of Part I from my book; The Next Economic Paradigm. It can be downloaded here. Please let me know if you have any comments. I will publish the remaining 2 parts shortly.

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Is Virtual Currency a Problem?

Editor’s note; The following analysis by Daniel Indiviglio from The Atlantic regarding a NYT article is foreboding of an unknown future.  Half insightful synthesis and half tongue-in-cheek, this article suggests that virtual currency may impact the current monetary system.  The conclusion is brilliant suggesting that the national debt could be paid in virtual currency.  It seems quaint now, but what would happen if the dollar fails?  During the Mexican Crisis, citizens emptied WalMart because today’s peso would be buy fewer Levies tomorrow – and it happened very fast. Get this and get it well: currency is a social agreement. People will trade what ever people agree to trade.

by Daniel Indiviglio

Is Virtual Currency A Real Problem?

All that time spent playing video games may finally be paying off. Literally. According to a fascinating New York Times article today, virtual currency — credits to buy stuff in video games — is being taken very seriously. China worries that make-believe video game money could affect its ability to control its money supply. As a result, it’s slapping limits on virtual currency. I’m not kidding.

From the NY Times:

Some people have even traded virtual currencies in China, and exchanged them for clothes, cosmetics and other goods. Last year, nearly $2 billion in virtual currency was traded in China, according to the China Internet Network Information Center. Some experts say they believe there is a much larger underground economy in the virtual world.

And it gets wackier:

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Social Isolation Funnel

You don’t stand a chance.

Social Influence Marketing (SIM) is becoming more sophisticated at finding you in your social space than you are in avoiding Social Influence Marketing (Advertising).   A new set of theories and systems have been deployed on how to engage you in conversation, grab your response data, funnel you into the pitch, induce credit card labor, and draw out your social broadcast.  Guess what, your social media sites are helping them….

Flirting with the enemy

The greatest problem that social media created for advertisers was to disperse the crowd from the once treasured “captive audience” of the radio/TV days to millions of individual affinity outlets.  Blasting the message home is no longer a function of Ad spend.    However, marketers are smart and social media sites are corporations too – now these forces are converging with unimaginable voracity.

They have you figured out.

In a quest for monetization, popular sites now provide “data services” to the brands. Such data empowers, once again, the advertiser over the viewer.  Why not provide “data service” to the users about what the brands pay for and what information they are mining about users?  If Brands are not comfortable with disclosing such information – should we be comfortable about teaching our “human nature” to them?

As social sites increasingly develop stickiness applications to retain the audience, new innovations are directed to that old business TV/Radio model rather than reinforcing the reason why social media emerged in the first place.    At some point, it becomes the best interest of the social site to meet the Wall Street expectation of “tangible output” over the user expectation of increased productivity. In other words, keep people glued to the LCD and don’t empower them to enter their communities to innovate social change.

Once users lose the ability to reject a brand message, we’re all right back where we started from.

People need to meet each other in real life to do real things. The best way to retain the original power of social media is to disperse once again.  Micro-social networks reflecting communities of interest need to form in proximity to each member.  Each community of interest must combine with other highly local social networks to share ideas, create local innovation, and enforce social priorities.

Hide your data in your own data:

Each time a different affinity group meets with another affinity group, the demographic data changes – it becomes renewed, refreshed and remains in the possession of the community.  This is where the value is, people can own it of they knew it’s theirs – and Brands can access far more value by supporting communities rather than by isolating communities.

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Is the Credit Score Obsolete?

The Ingenesist Project prides itself in making certain predictions that often seem to manifest in some small way every day.  One of our most enduring suggestions is that social media will begin to replace failing institutions of government and industry.

OK, that’s pretty far out, or is it?

The Wall street Journal reported recently that new bond issues – sort of like collateralized debt obligations – are being developed without consideration for the credit rating of the assets forming the bond.  The justification is that credit rating did not predict or help avoid the last crisis, so what good are they?

Now here is the twist – a surprisingly “Social Media” style solution is proposed – and accepted by the market.  The bankers put their personal and corporate reputations on the line.  If you trust the banker, you can trust their bond.

Is the Credit Score Obsolete?

This sets up an interesting new game now that many bad banks are gone and public sentiment is turned against them. The new game is playing out in interesting ways.

  • The bank does not want to put their reputation in the hands of a 3rd party credit rating agency.
  • Investor wants to put their money into the hands of the person who actually hangs if the deal goes bad.
  • “Inside Information” has become so systematized; the banker knows things long before the rating agency.
  • A system had been built to “game” the credit agencies…lose the game and lose the risk?
  • Avoid government vetting regulation in favor of “social network” vetting.
  • Tactical advantage over corrupt competitors
  • It’s easier for everyone to understand – including the banker, investor, and bond asset.

This is a profound shift in thinking from only a few years ago and almost seems like a return to a bygone era; remember the old days when the banker was actually a member of the community where the bank invested their money?

There are some lessons to take home.  If don’t need credit ratings for corporate bond issues, do they need credit ratings for people?  What if all of these institutions adopt a social network based credit score?  What would that look like?  Social media by and large rewards high integrity and punishes low integrity.  The value of social media includes a component of risk reduction.  You would think that Banks, Insurance, and even homeland security would be all over this game.

Innovating Disruption:

What happens if your credit rating is divorced from your finances?  What good is your social security number?  How does this effect all the downstream users of credit ratings like insurance, employers, credit card companies, social security payments – if any? Much of what we’ll associate with the innovation economy is the disruption, if not outright destruction, of an impossibly unstable system of finance.

Is the Credit Score Obsolete?

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