The Ingenesist Project

The Next Economic Paradigm

Buddhist Economics

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On June 2, 2009

In General Information

Back atcha!

Everything is Connected:

The economic models and theories that prevailed through the 20th century are rapidly falling apart. Economists scramble to offer explanations and solutions. However, much of what has gone wrong was anticipated years ago by E. F. Schumacher (1911-1977), an Oxford economist and protégé of John Maynard Keynes who proposed a theory of “Buddhist Economics” following his interest and studies in Asian philosophies.

Schumacher was among the first to argue that economic production was too wasteful of the environment and non-renewable resources. But even more than that, he saw decades ago that ever-increasing production and consumption — the foundation of the modern economy — is unsustainable.

Never see what has been done; only see what remains to be done.

Schumacher wrote that western economics measures “standard of living” by “consumption” and assumes a person who consumes more is better off than one who consumes less. He also discusses the fact that employers consider their workers to be an “expense” to be reduced as much as possible.  He questioned the theory that some amount of unemployment might be better “for the economy.”

What we think, we become.

Schumacher argued that an economy should exist to serve the needs of people. But in a “materialist” economy, people exist to serve the economy.  Notably, he argued that labor should be about more than production because a person’s work has psychological and spiritual value that must be respected.

Instead we consider goods as more important than people and consumption as more important than creative activity. It means shifting the emphasis from the worker to the product of work, that is, “from the human to the subhuman.”  We have outsourced our soul.

Three things cannot be long hidden: the sun, the moon, and the truth.

Today, many enterprises – some entire industries – are failing and they cannot understand why.  Over time, they have crossed that philosophical line and now serve advertisers, not their customers.

Traditional media and journalism are an example; they scare people, feed on their anxieties, promote insecurities, and stoke desire.  Demographers trespass into people’s homes, collect statistics, run numbers, and design messages that steal the things people love about their self and sell it back for the price of the product.

We end up with no end of entertaining consumer products that soon end up in landfills, but we fail to provide for some basic human needs, like health care for everyone.

A jug fills drop by drop:

Top News in Business Week Print Edition v. Growth Rate for print media:

•    Pending Home Sales Rise for Third Straight Month
•    GM: A View from the Back Seat
•    U.S. Corporations Size Up Their Carbon Footprints
•    Move Over, Amazon? Google Aims to Sell e-Books

Top News in Business Week Exchange – Reader Chosen Topics vs. Growth rate.

•    Social Networking

•    Global Economy
•    US Economy
•    Green Energy

The Editor selected topics in the top chart are aligned with corporations, consumption, and large bailout efforts.  Meanwhile, the reader selected topics in the second category screams: “Hey, where are we and where are we going?”

It would seem that mainstream media should be asking the same question.

(ed note: special thanks Barbara O’Brian at about.com)

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The Culture of Buying

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On May 29, 2009

In General Information

My wife and I visited Istanbul a few years ago and met a very nice person who offered to take our photo in front of an ancient building.  Afterward, he gave us a history lesson about the area we were visiting.  He then invited us to his shop to look at some carpets.

Before we knew it, he was entertaining us with stories about the history of carpet making as a young boy pulled down stacks of carpets and displayed them one by one as we sat in comfortable chairs.  The shopkeeper identified attributes, color combination and traditional design patterns with an enchanting story for each one.

After a while, the shopkeeper from next door walks in with a tray of hot tea as we continued learning about the carpets.  A bit later, we all went across the street for a traditional Turkish snack and more tea. Then back to the shop for more carpet viewing.

Hey buddy, not so fast.

My wife and I decided to make a purchase but instead of taking our money, he took us back across the street to smoke the Hookah, sip real Turkish coffee and listen to live traditional musicians.

The whole process took many hours but it was like traveling in time.  Istanbul has been the crossroads of commerce between two continents for thousands of years.  We ended up paying too much money for the carpets – but to this day they are among our fondest memories and most prized possessions.  They represent an indescribable experience in an exotic and comfortable setting.  Now they look beautiful in our home.

Human Nature

It is human nature to trade.  People want to do it.  People want to meet other people.  People want to learn.  They want to share. People want to buy things and people want to sell things.  They want to congregate.  They want to travel.  People want new experiences.  They want to laugh, smile, sip tea, and listen to music. They want fond memories and beautiful carpets.

So why is monetizing social media so complicated?  What is the big secret?

The transaction of conversation, relationship, and knowledge:

With social media, people are invited by friends, family, or associates to walk through an electronic door and into their inventory of relationships.  Few people realize that this is a profound act of friendship, kindness, and trust.  Think about it, people trust you with their relationships. How do we manage that?

However, neither party is fully aware of the conditions upon which the relationships present their self.  The cultural infrastructure of introducing people, assisting in the exchange of conversation, and transaction of knowledge in social media is not established.  The idea that a transaction can and should take place is not fully recognized.  The introduction of the people to each other does not have a process, taxonomy, a location factor, or a time function.

Then again, social media has not been around for thousands of years

No buyer, no seller:

•    If social media develops a culture of sales – it will fail.

•    If social media develops a culture of buying – it will thrive for thousands of years.

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The Next Global Currency

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On May 26, 2009

In General Information

Charging interest on money was at one time illegal.  The concept of “interest” was legitimized by the argument that lenders needed to be compensated for the risk that they assumed.  As such, currency is married to risk and not necessarily actual productivity.

Whoops.

Risk can never be negative because it is a measure of volatility where zero is the lowest possible value.  There is such thing as good volatility (winning the lottery) or bad volatility (my 401K) or zero volatility, but volatility can never be negative; hence the term “Breaking the Buck” which is considered a failure of the monetary system.  Interest rates respond causing inflation or deflation relative to other currencies, causing more volatility, thereby inducing more risk, etc.

Who wants to be a numéraire?

The dollar is a “numéraire” – the standard by which value is compared.  Recently there has been a strong call for a global currency to change the numéraire to something else.  Ideally, the numéraire should be able to manage negative interest rates to keep volatility pegged to real productivity and not speculative emotions.  This would keep the system from crashing in a whirlpool of volatility that incessantly feeds on itself.

So what are the practical implications?

With a positive interest rate, I am penalized for borrowing currency since I need to pay the risk premium to a lender while I produce something with the currency.  On the other hand, I am rewarded for lending currency because someone pays me the risk premium to borrow it.

With a negative interest rate, I am rewarded for borrowing currency (because the lender is deeply penalized for not lending it) so that I can produce something with the currency.  Then I am penalized for not lending (or spending) the currency that I made from the thing that I produced.

Enter Social Media:

The whole idea of risk as the justification for interest does not make much sense any more.  In fact, during periods of deep inflation or deflation, currency becomes divorced from actual productivity and people hold some other store of value instead.

People are flooding to social media because information, knowledge, and innovation are behaving like currency.  Social currencies are perfectly suited to accommodate negative interest rates.  For example: if information were a currency, I would be rewarded for giving it away and penalized for hording it.  If knowledge were a currency, I would be rewarded for sharing it with others and penalized for withholding it when it is needed.  If innovation were a currency, I would be rewarded for crowd sourcing and penalized for patenting.  Does this sound familiar?

The Next Economic Paradigm

Conversation and relationship are two of many denominations of the new global currency called the ‘rallod’ which is allowed to float against the dollar. Continual development of social media tools, systems, economics and aggregation will facilitate the exchange of social currencies by increasingly enabling the ability to store, form, access, and exchange them.  Social networks and communities of practice will allocate social currencies as factors of production: social capital, creative capital, and intellectual capital – for the production and dissemination of innovation.

The Next Numéraire; human productivity

Let countries compete in the economy where net human productivity is the standard by which all value is compared.  With the constraint on land, labor, and capital, this is the game we all need to play now.

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The Winners of War Write the History

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On May 20, 2009

In General Information

Every once in a while the debate on written history emerges through school textbook selection, a controversial act of legislation, or by a historic figure defending their legacy long into what should otherwise be a comfortable retirement.  Even in the age of Social Media, the tenet holds fast; the winners of the war write the history.

Enter Social Media.

Computer enabled society has a way of flipping ideas over on their head.  For example; if the winners of the war tell the history, then the inverse must be true. Those writing history are the ones that win wars.  As traditional news media gasps under the weight of a millions of bloggers, so goes one of the most prominent fortunes of war – the ability to define a culture.  The history still gets written.

“Extra Virtual” Education

Education, like traditional media before it, is encountering their nemesis in the Internet.  The content that kids get on the internet is superior in richness, diversity, and relevance than textbooks.  No longer can school administrators select the material that students must learn. If they don’t agree with the way history is written, they can easily find an alternate history.  They can live in “extra virtual” space – that is, outside the virtual world and inside a chosen reality.  People discover their own culture.  The history still gets written.

Historical Perspectives

Ultimately our new historians need to enter the workforce to decide what to innovate, what to produce, and what to be passionate about.   Where will they find perspective?

The study of history is essential to the three ultimate purposes of education in a free society: to prepare individuals for (1) active citizenship, to safeguard liberty and justice; (2) a career of work, to sustain life; and (3) the private pursuit of happiness, or personal fulfillment.

Expanding Conclusions

Many conclusions are based on a set of assumptions.  The more elaborate the assumptions the more risk there is at arriving at the wrong conclusion.  However, when two opinions are built on the same assumptions and yet their conclusions differ, that difference is a very valuable set of data because it now defines a range of possible outcomes.  As such, the inverse must also be true; there are many possible ways to achieve a solution within the range of desireable outcomes.  This is the domain of the innovation economy.

The True Value of Education

The next economic paradigm will be characterized by many history tellers multiplied by the number of ways to attain the goals of education in a free society; including, but not limited to active citizenship, safeguarding liberty and justice, sustaining life in a joyful career, and the pursuit of happiness and personal fulfillment.

There is only one way to travel a single known path.  However, from the ability to compare alternate histories, the purpose of education is greatly expanded and the value of education is multiplied many times over.  The teacher will become the ultimate entrepreneur.

Ignorance does not win wars, let that history be written.

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The Currency of Transformation

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On May 19, 2009

In General Information

The words “conversation” and “convertibility” are really quite similar.

Information, knowledge and innovation are distinct phases of human intellect which are profoundly related.  The vehicle for transformation across these phases is the “conversation”.  As the medium of exchange, the conversation acts as a currency.   The speed at which these exchanges take place defines the value of a market – a good party is where everyone is engaged.  A good time is of the essence.

Changes in the value of the market defines the potential for value creation through conversation – a great party pulls more people into engagement and becomes a social movement; i.e., a marketing success.

Currency (money) and Current (time) and Current (force) are similar too!

Conversations exist as a state of shared information tied to a common and progressing theme.  The internet enables the propagation of conversations from two persons to millions of people.  The propagation of conversations is dependent on interest rates of the audience.  The rate of propagation accelerates with the transformation of information into knowledge by others in it’s path.  People are driven to entrepreneurial action when the alignment of information matches the environment that they observe.

Conversation is Currency

Currencies come in many different forms and the best ones are convertible – or can be transformed – into other currencies.  Our objective is to convert social currency, creative currency, and intellectual currency into a universal currency such as, but not necessarily, money.

Anything of value such as an option to exercise an action at a later date, or an equity position in the actions of others, or a mentorship opportunity with a great teacher are all convertible currencies.  Of course, this is nothing new; we pay money to buy a book, take a class, invest in start-ups, and teach our children.

An End to a Means:

What is new is that social media allows us to convert the other currencies before, after, and in between the conversion to money.  The option to convert to money is simply an option like any other option, not necessarily a means to an end.

Obviously we could pay money to buy a book, use that book to teach our children and hope our children can start up a new company, etc.  However, suppose we could pay money to buy a book, improve the book by adding information shared by others, teach hundreds of other people how to apply the ideas to their start-up, take an “knowledge equity” position in those hundreds of start ups, have access to the data that they produce, and write a book that improves the likelihood of successful start-ups.

The Interesting Thing About Interest Rates

The next economic paradigm will introduce thousands of convertible currencies in the form of infinite conversations.  Those currencies will be converted in infinite combinations for infinite applications each adding value to the conversation.  Relational data aggregation will match most worthy currencies and social vetting will manage the production process. The corporate silo will no longer form; therefore the exploitation of the creativity class will end.  Interest is not measured in terms of risk, but rather in terms of productivity where deficit spending is impossible. This is the currency of transformation.

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Follow The Leader

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On May 12, 2009

In General Information

Two Types of Leaders

There are two types of Leaders in the World.  The first type elevates themselves by standing on the shoulders of others.  The second type elevates themselves by elevating the people around them.

The first type of leader gets ahead much faster but often produces unsustainable conditions.  The second type takes much longer to get ahead, but creates a solid foundation for much greater growth and benefit to the community.

Follow the speculator

This is often the difference between the entrepreneur and the speculator.  The entrepreneur will scour the earth looking for resources to elevate from a low level of productivity to a higher level of productivity.  The speculator simply looks for volatility and instability so that they can place bets for or against the success of the entrepreneurs.

Social media aggregation services and search engines are very good at analyzing followers and using the quantity of followers as a proxy for leadership.  They are not, however, very good at identifying leaders any more than they can identify empathy, kindness, and courage.

Leaders follow leaders….

The next paradigm of economic development will be an innovation economy characterized by social aggregation and search devices that identify both types of leaders in a community. Once visible, an entrepreneurial community, by definition, will reject the first type of leader and elevate the second type to a level of higher productivity.

…not followers

The Ingenesist Project specifies the structure of an innovation economy where human knowledge is tangible outside the construct of the Wall Street.  All of the functions of a corporation can soon be duplicated in social networks enabled by social media.  We are very close to this day.  One of the critical evolutionary steps will be to identify and segregate the leaders from the speculators. This simply cannot be accomplished if preoccupied with watching followers.

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The Second Impression of Social Media

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On May 7, 2009

In General Information

As we move away from the ROI valuation model for social media and adopt a more dynamic ‘options’ analysis, a different picture emerges.  People are trading options; that is, the right without the obligation to exercise an action.  The next economic paradigm will emerge as a function of people exercising their options.

What are you doing here?

On the surface, there appears to be a lot of ‘feel-gooding’ on linkedin, Facebook, and Twitter, etc.  It is easy to brush them off as trivial, non-productive, and delusional.  I often fall victim spending too much time on these devices and have asked myself, simply: “why?”

Computer Enabled Society

At second glance, however, I have personally developed a few extremely profound, important and valuable relationships through “computer enabled society”.  People who I have never met in person have stepped way out on a limb to help me along.  As a result, I have given these people the option to access my network and they have done the same for me.  Our common purpose makes each relevant and valuable to the other and each are willing to support, mentor, and elevate the other.  We exercise options together.

Impressive Results

The distinction is that what once was a “first impression” – firmness of handshake, fashion, and physical appearance – has become the “second Impression”.

What was once the “second impression” – intellect, wisdom, talent and generosity – has become the “first impression”.

People exercise their options accordingly; first impressions leads us to action.

Evolution or Revolution?

Social media does not care if you are rich, poor, young or old, beautiful or homely.  It does not care about the color of your skin, fat or thin, physical ability or disability.  It does not care what kind of car you drive, clothes you wear, or the size of your home. Or does it?

For every revolution, there is a corresponding evolution.

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What is the ROI for Social Media?

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On May 5, 2009

In General Information

The quick answer is that ROI is indeterminable – get over it.

ROI is a static measurement where financial decision makers look into the Crystal Ball to project a future economic outcome which is then be protracted back into the present to arrive at a value of an investment opportunity.  In case you have not noticed, this valuation method is largely bankrupt.

Like lipstick on a pig

Yet ROI Persists. B-schools teach SWOT; Strengths, Weaknesses, Opportunities, and Threats as a means of dressing up our projections with yet more projections.  All the ROI in the world may predict the economic future but as soon as people react to the market condition through improved information in Social Media, all those models fail.  This is called reflexivity and it is becoming a dominant influence in all financial projections in the age of Social Media.

Fortunately, the true visionaries of the next economic paradigm are increasing in numbers and rapidly moving away from the ROI model into something far more valuable simply by asking the serious questions……

Hey, what exactly is the currency we’re using?

David Bullock and Jay Deragon from the Social Media Connection Network are producing a series of videos investigating the currency of social media where they astutely ask the tough questions, “What are people trading?” and “what is a Tweet worth?” While these may seem like simple questions, they have many an ROI expert stumped.

Nobody really cares if I had bacon for breakfast; so the ROI on that tweet is exactly zero.  However, if you get 15 tweets in an hour on the same subject – there must be something important related to bacon today.  The more people sending bacon tweets, the greater is the value of my “option” to react to what looks like a bacon pandemic.  Still, I hold the option, without the obligation, to expend my limited resources in response.

Options have value

The value of social media is counted in options – not ROI.  Social media is dynamic, not static. Therefore “Strengths, Weaknesses, Opportunities, and Threats (SWOT)” are also highly dynamic moving targets that are highly contagious in social media and cannot be foretold in the next 5 days let alone 5 years. The cardinal rule of business is to collect assets and reduce liabilities. An option is an asset and an obligation is a liability.

ROI fails.

ROI is a future projection brought to the present.  Options are collected in the present and projected to the future – there is a fundamental difference between the two that must not be overlooked.  People are doing something, they have a plan, they are cooking up a new trick and the ROI is indeterminable…

Options have value and obviously people are willing to pay for them with their time at a keyboard, therefore, they are willing to pay for them through any medium of exchange.  This is what people are doing on social media – collecting options. The Next Economic Paradigm will provide a means to cash in those options. Hold on to your chips, the social media game is far from over.

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You Are The Algorithm

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On May 4, 2009

In General Information

You are the algorithm.

Google is an information company. Their corporate charter is to organize the World’s information.  Their limitation is that Google cannot organize knowledge because knowledge exists only within the consciousness of a person.   Instead, busy little Google spiders scour the Internet looking for high rates of change of information and they use that as a proxy for “knowledge”.

An economy is crawled

Google Spiders favor blogs because of the high frequency of updates, postings, tags, comments and keywords in comparison to static websites.  The logic goes as follows; if there is a lot of activity, something must be happening.  As a result, an entire industry has grown around the blogging and Search Engine Optimization business; listings are counted, raw data are analyzed, comments provide feedback loops.  Most notably, money is exchanged.

B-school tells us that that ROI can only be calculated from long term future projections, not short-term-recent-past spider activity.  If this “economy” cannot be projected through ROI, then how exactly is it projected?

Dynamic, like life itself

People are figuring out that the rate of change of information is the best indicator of value as well as the best way to create value. The last mile of social media is the next frontier of value creation as people will emulate ‘Google Spiders’ and scour their community for changing information, new ideas, improved information, and feedback loops to organize, categorize, and distribute.  This action will ultimately play out in new corporations built upon perfect dynamic information markets rather than third party selective information markets.  Exit Boston Globe, enter Twitter.

Organize this:

The key to unraveling the Innovation economy will be in refining, restructuring and organizing the profound relatedness between information, knowledge, and innovation.

Information is facts and data – this is the medium of exchange or “the currency”.  The rate at which the facts and the data change is a proxy for new knowledge being created somewhere and somehow. After all, if there is activity, something must be happening.   All of the things that people do with the results creates even more new knowledge – this is innovation.  Innovation creates new information. New currency is created because new information is created.  Knowledge expands.

There is something in it; otherwise people would not do it

We are seeing the tip of the iceberg; social media is the new engine of the innovation economy.  Where information becomes more perfect, markets become more efficient.  Where markets are more efficient, knowledge becomes more tangible.  Where knowledge is more tangible, innovation is more predictable.  Where innovation is more predictable, the innovation risk disappears.  The lower the risk, the cheaper and more abundant the venture capital.

People increasingly use social media to improve information, everywhere, any way that they can dream of.  They increasingly act locally and share globally to create opportunities for themselves and their communities.  People and their behavior is the algorithm of the innovation economy; monetize that. Google did.

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Monetization of Knowledge Assets

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On April 20, 2009

In General Information

(This is part 7 of the Next Economic Paradigm Series)

The New Economic Paradigm

We have specified a structure for a new economic paradigm by simply substituting knowledge economy components to mimic the same functions as the existing structure as the existing financial system.  The result is a completely new way for entrepreneurs to create wealth.

Putting The Pieces Together

A. In Part 1, we showed how Information could form a currency that is convertible to knowledge assets and then to innovation assets through a mathematical relationship.

B. In Part 2, The decimal classification and logic system provides a machine-enabled accounting and inventory system for knowledge assets.

C. In Part 3; we showed that The factors of production for the new economy are: social capital, creative capital, and intellectual capital.

D. In Part 4, we demonstrated that Social Networks could provide vetting, symmetric information, and self-regulation.

These ingredients illuminate the supply and the demand for knowledge assets outside the construct of traditional corporations, government, or academia; instead, they catalyzing innovation enterprise within and among social networks.

An economy is born

Entrepreneurs now have all the information that they need for matching surplus knowledge assets to deficit knowledge assets as a means of increasing productivity of these assets in a highly predictable manner.   The Unit Business transaction can be assembled in infinite combinations to support countless ‘new-to-this-world’ innovation enterprise.

Money Represents Future Productivity

In short, money is created from debt.  Banks are given the authority by a government through the fractional reserve system to literally scribe money into existence.  This money is not backed by gold or silver, rather, money is backed by the promise of the borrower to pay it back in the future.

Ultimately, the value of money is a social agreement; a promise based on an estimation of future productivity.  When those promises cannot be kept, the value of economy diminishes. When the promise is exceeded, the value of economy appreciates.

Blood brothers or distant cousins?

Debt and innovation have one very important feature in common; both are a proxy for future productivity. Therefore if debt can be used as a basis for a national currency, so can innovation.  Everyone should be willing to honor the social agreement because the currency would not change, only the basis of the currency.

The only way to sustainably create more money is to increase human productivity.  The only way to increase human productivity is to innovate.

The Risk Factor

Our financial system has developed over 400 years a variety of systems, methods and analysis tools to manage risk in monetary transactions.  Innovation economics has applied the same system to the  management of risk for transactions of knowledge assets. The correlation is as follows:

The Financial Bank: the entrepreneur assumes that they have the knowledge to execute a business plan and then they go to the financial bank to borrow the money.  The remaining risks are knowledge related.

The Innovation Bank: the entrepreneur assumes that they have the money to execute a business plan and they go to the innovation bank to search for the knowledge. The remaining risk is finance related.

They hedge each other.

The Virtuous Circle

The more knowledge you can assemble, the more money you can borrow.  The more money you can assemble, the more knowledge you can borrow. With both banks acting together – the risks cancel each other out and an economy of risk free innovation emerges.

Amalgamation of predicted cash flows

With a computer readable knowledge inventory, diverse communities of practice, a percentile search engine, and the virtuous circle of finance; cash flows associated with innovation enterprise can be predicted much more accurately and with far lower risk than any current innovation system.

Were risk is predictable, a portfolio of innovations can be diversifies so if one innovation fails there is an equal chance that another will succeed and the risks cancel each other out.  The predicted combined cash flow of all the innovation enterprises can be depicted as a single large steady cash flow with low volatility.

Valuation and Monetization of Knowledge Assets

Much like companies raise money for expansion, the innovation bank can issue bonds on the open market.  A bond is a debt based on future innovation and will act as the transitional instrument to monetize innovation economy. Options can be sold on futures of innovation enterprise.

For example: a bond can issued by a bank or a government with coupon price of 1000 dollars paying a risk adjusted interest rate and redeemable in 8 years.  The proceeds can now be used to fund innovation enterprise which, by definition, are qualified and quantified on the basis of increased human productivity. Investors can buy options on promising algorithms for knowledge assets.

This system is exactly how mortgages are financed through global networks of bonds, options, and hedge funds. The current economic crisis happened because estimations of future human productivity failed to support the estimated value of the assets being represented.

The Innovation Economy is the hedge against financial crisis and consumption capitalism –  now and in the future.

The New Gold Rush

Innovation Enterprise can easily exceed the 7-12% return that is normally expected on Wall Street.  Venture Capitalists only entertain innovation expected to return 1000% return.  There is a huge market of innovation enterprise in the regime between 12%-1000% that is currently uncapitalized.  If innovation bonds and associated options return only 25% consistently, the flow of global capital will be intense and our nation will be transformed far beyond any current expectation.  The opportunity is, however, even much greater than that; Innovation will reflect social priorities rather than Wall Street priorities.

The epiphany

The epiphany of innovation economics is that technological change must always precede economic growth.  Humanity has been going about the process of globalization as if economic growth can precede technological change.  This has been the singular flaw in modern market economics that has created the unsustainable system that we have today.  The financial instrument of the innovation bond reverses this flaw and will open the next economic paradigm to extraordinary human progress.

 

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The New Economic Paradigm; Part 6: The Business Plan

By

On April 10, 2009

In General Information

The objective of this series is to contain what we know about social networks within the construct of the financial system.  The intention is for knowledge to behave, and thereby trade like a financial instrument.  In prior articles, we discovered the currency, the inventory, the institutions, and the entrepreneurs of the next economic paradigm.  This module will construct the business plan:

A business plan is the blue print for the construction of enterprise.

Like the construction of any tangible asset, an inventory of parts is assembled in strategic proportions.  The ability to accomplish this gives the enterprise a strategic and competitive advantage in a market.

Business failures are knowledge failures

Most enterprises will emphasize design, or service, or performance or price in their proprietary secret sauce of market success.  The question becomes, what quantities and qualities of strategic components allow the new enterprise to create a positive economic outcome.

Most business failure are due to knowledge deficits such as the inexperienced management team, a poor assessment of market conditions, under estimating the amount of money needed, under estimating a competitor, loss of a key employee, or the poor understanding of the technology, etc.  These are knowledge problems not financial problems.

Prediction is the quality of knowledge:

To solve the knowledge problems is to decrease the risk of innovating and increase the predictability of innovations. To decrease the risk will decrease the cost, and increase the availability, of venture capital.  To increase the predictability would increase entrepreneurial activity.

The Unit Business Plan:

The business plan of the innovation economy is very simple; it starts with the single transaction between two people.  The lender provides information and the borrower combines the information with their existing knowledge to create more knowledge.  This single transaction has a value of 1 unit of currency and we call it a unit business transaction:

The Parallel Circuit:

Now we will assemble these single transactions in many combinations.  When we combine two unit transactions in a parallel circuit.  This represents a brain storming session between two people.

The Percentile Search Engine matches the person with the most worthy knowledge supply to a person with the most worthy knowledge demand. The transaction is a simple conversation and the outcome is a prototype process, system, method, or iteration.

The Series Circuit:

The next transaction type is modeled as two unit business transactions occurring in a series circuit.  This represents a product development cycle.

Each cycle of these transactions is an improvement to the business objective. Each time the transaction occurs there is a net increase of new knowledge and therefore an increase in value.  New options are created.  The conversation stops when the product is ready for the market, cancellation, or next physical iteration.

The transaction is recorded as an event between two known persons of known knowledge inventories.  The transaction is stored in the intellect of the participants and becomes their property in the form of a knowledge asset represented by the things they create with their knowledge.

The Social Network:

Now if we combine the parallel transaction with the series transaction we have what now looks like a network.  In practice, we know that strong networks of people freely exchanging ideas make organizations better, smarter, and more efficient.  Networks are where knowledge and community wisdom is stored. A network is fault tolerant, if one person leaves, the network survives. For a relatively small input into a network, we can produce a large output of new knowledge – we have a learning organization.

However, in society, these interactions are largely accidental; people meet at Church, Starbucks, and Social Events or by word of mouth. Other times, these interactions are concentrated inside a single community of very similar people such as a technical conference, group meeting, or lunch buddies and are often not well diversified.  More recently, interaction is self selecting through social media devices such as Twitter, Linkedin, Craigslist, Biznik, and Meetup, etc.

What if the social interactions could be made less random and more intentional?

Suppose interactions be designed with a specific purpose by the entrepreneur as a means toward producing a unique outcome. The Innovation Bank will combine people of complementary knowledge assets in a calculated manner in order to arrive at specific business approaches and applications.

What if Innovation could be made less random and more intentional?

The Multiplier Effect:

A special case business plan is called the Multiplier Effect. In effect, building a network of applications from a network of knowledge assets.

Suppose that a company owns composite material technology for use on aircraft.  Since the company specializes in airplanes, they have no intention of pursuing other applications such as recreational equipment, energy production, or health care products.

The Innovation Bank:

Suppose that the company could deposit this asset in a bank and collect interest.  The Search Engine can scan the business landscape to find persons or organizations with a worthy knowledge deficit in the area of your technology. The originator holds the option to see what those other companies invent and hold the right to use their new ideas in an aircraft application. 

Contracts manage those options.  Those contracts are social contracts and they can be traded.  They are a form of currency – or stored value.

In the event of a cyclic downturn, instead of “laying off” knowledge assets, people can work in tangential industries where they will continue developing – literally putting “Knowledge in the Bank” – to be called back to their original company when market conditions improve.  A mobile knowledge asset increases in value and continually becomes smarter and more productive over time. This is not socialism, this is not capitalism, this is Ingenesism – from the root word: Ingenuity.

Market Efficiencies:

With an innovation Bank, a company can reduce their Research and Development costs and create additional revenue in a tangential innovation market.  Millions of people are being layed off work from corporations – billions upon billions of dollars of innovation potential is being squandered.  With reduced cost and risk of innovation, The new American corporations will specialize in inventing, networking, and applying new ideas as their primary revenue source.

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The New Economic Paradigm; Part 5: The Entrepreneurs

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On April 9, 2009

In General Information

There is no shortage of entrepreneurs in this world.

6 Billion of them wander the Earth looking for assets that exists at a low state of productivity waiting to be elevated to a higher state of productivity.

The entrepreneur must first be able to identify an asset as an asset.  Next they need to identify the lower level of productivity and they need to be able to imagine the higher potential level of productivity.  The entrepreneur must identify and manage some risk, perform leadership tasks; and as a result, elevate the asset to the higher state of productivity.  Profit is the difference between the lower and the higher state – minus expenses.

Unfortunately, today this process starts at the forest and ends at the junkyard.

This is how our economic system is organized.  The next economic paradigm flips that idea over.  Instead of accounting for natural resources as the tangible element and human knowledge as the intangibles element; the next economic paradigm must account for the natural resource as the intangible element and the human knowledge as the tangible element.

The current problem is not that knowledge is intangible; rather, knowledge is simply invisible.

The Ingenesist Project will make knowledge assets visible by provisioning all of the information that an entrepreneur now needs to identify the knowledge asset and the associated states of productivity.  Entrepreneurs can then increase human productivity using knowledge assets applied to natural resources, instead of natural resources applied to consumption.  The implications are vast.

Returning to the financial analogy:

With a financial bank, the entrepreneur assumes that they have the knowledge required to execute a business plan and the go to the Financial Institution to borrow the money.

With an “Innovation Bank” the entrepreneur assumes that they have the money to execute the business plan, and they go to the innovation institution to borrow the knowledge.

While this may sound trivial, the implications are vast:

1. A virtuous circle now exists between society and the financial system
2. Profit is derived from increasing human productivity not natural resource exploitation.

Economics is the science of incentives:

A financial Bank seeks to match a surplus of money with a deficit of money.  It is in the best interest of the bank to find rich people who will not need their money for a while, and poor people have the best likelihood of paying the money back in time.  The process assumes that the borrower has the knowledge required to execute a business plan when they seek to borrow money.  However, that FICO score does not measure knowledge explicitly, so little incentive exists to make it tangible.  All of the top ten reasons why businesses fail are due to failures of knowledge.  The financial system is collapsing under the weight of failed knowledge.

By contrast, the Innovation Bank seeks to find people who have a surplus of knowledge and people who have a deficit of knowledge about what they intend to produce. The innovation bank then uses a series of statistical calculus (the same calculus as the credit/insurance/risk management professions) to match most worthy surplus of knowledge assets to most worthy deficit of knowledge assets.  Here, the opposite assumption is made; everyone assumes that the borrower has the money required to execute the business plan and they go to the innovation bank to borrow the knowledge.  People have an incentive to accumulate knowledge.

Simplicity that defies comprehension:

The business plan for the new entrepreneur is deceptively simple to do and nearly impossible to monopolize; anyone can do it not just the wealthy and their chosen few.  The next 3 modules will outline how new enterprises will be constructed from the virtuous circle created between the financial bank and the innovation bank.  This changes everything …. and did I mention that the implications are vast?

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The Next Economic Paradigm; Part 4: Institutions

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On April 7, 2009

In General Information

In part 1, we introduced a new paradigm of economic growth; the innovation economy. In part 2, we identified information as the currency of trade for an innovation economy and we defined that currency’s relationship to knowledge and innovation.  In part 3 we demonstrated a structure for a knowledge Inventory that would enable an Innovation Economy.  In this module, we will discuss the institutions in social media that could keep an Innovation Economy, free, fair, and equitable.

In civil society, there are laws and regulations that protect our constitutional rights; these are essential institutions.

The legal system of the United States is extremely expensive, however, the expenditure is necessary to keep the society upright, productive and prevent it from falling into chaos.  Where a country’s legal system fails, so does its economy.  Entrepreneurs do not invest in places without a good legal system and where property rights are not protected. It is that important.  Investment abhors risk.

Arguably, the most important element of the Innovation Economy will be the vetting mechanism.

Fortunately, social media has the potential to serve this function; in fact in many cases it already does.  A feedback system supports Ebay ($35B Cap), community flagging supports Craigslist (40M ads/mo), peer review supports Linkedin (150M users).  These are not small numbers.  All markets must have a vetting mechanism in order to operate efficiently and if done correctly, social vetting has vast economic implications for an Innovation Economy.

First, let’s return to our financial analogy.

In the old days, the banker was the person to know if you wanted to be successful in town.  But with the emergence of the credit score, the “banker” became digitized; now a Saudi Billionaire can lend money to a young couple in Boise to buy their first home – and neither is aware of the other.  The credit score is responsible for the creation of great wealth because many more entrepreneurs could borrow money to invest in enterprise.

The credit score is statistical in nature; it isolates about 30 or so indicators of your financial activity and puts them on a bell curve relative to everyone else.  These include how much debt you have, how much your assets are worth, your income, etc.  These ratings are run through the FICO Equation and out pops your credit score.  Anyone can now predict the likelihood that you will default on your obligation.

All of the data that feed FICO are collected from public records, your employer, and the people who you borrow money from because these same organizations have a vested interest in a system of correct credit scores.

We are competing with ourselves.

It is interesting that you and I do not compete for our credit score because it is not a ranking system. On the other hand, with no credit, we are invisible and the system shuts us out.  With bad credit, the system shuts us out. We lose some freedom and privacy, but we accept these terms well because they provides us with tremendous benefit to finance a business, automobile, or a home without needing to save cash.

Now we will draw the comparable analogy from the social media.

In the old days, the hiring manager was the person to know if you wanted to get a job.  They would read your resume and compare it with “bell curve” in their experience about what has worked or not worked in their past.  This worked great in the industrial economy, but it falls far short in the innovation economy.  Innovation favors strategic combination of diverse knowledge where the Industrial economy favored identical packets of similar knowledge.

Not unlike the FICO score, the knowledge inventory is a collection of statistical variables and the social network is the reporting agencies who have a vested interest in a system of correct values.  Unlike FICO however, the variables are infinite and it responds to positive event input.
Social networks are by far among the most exciting and important new technology for an Innovation Economy.

Social networks must now evolve to become the vetting institutions for knowledge assets.

All the pieces are almost in place; now we need to develop a new type of search engine.

The Percentile Search Engine is generic term for the ability to make statistical predictions about all types and combinations of knowledge Assets in a network. Conceptually, the percentile search engine is where all of the equations that we use to analyze financial assets are now applied to knowledge assets.  The main characteristic is that the search engine returns probabilities for the entrepreneur to test scenarios.

For example; an entrepreneur may want to know if her team has enough knowledge to execute a business plan.  Perhaps the team has too much knowledge and they should try something more valuable.  Maybe the team does not have enough knowledge and they should attempt another opportunity or accumulate training.

The search engine can look into a network and identify the supply and demand of a knowledge asset. If it is unavailable or too expensive, the search engine can adjust for price, risk, or options that may emerge at a later date.

Talent will bid up to their productivity value, and brokers will bid down to their productivity value.

Competitors can scan each other’s knowledge inventory to compete, cooperate, acquire, or evade. If a key person retires, the entrepreneur would simulate the knowledge that is lost and reassign people strategically. All of these scenarios can be examines prior to spending money. They can be made during the project cycle, or after the project is completed.  Lessons learned can be used to adjust the algorithm perfecting it over time.

For example: companies such as Disney and Boeing both use Engineers, each would have proprietary algorithm of knowledge that represents their “secret sauce” of success. These recipes can be adjusted and improved to reflect and preserve the wisdom of an organization.

When the innovation economy will catches fire….

Over time, these algorithms will far more valuable then the Patents and Trade Secrets created by them – this will allow technologies to be open sourced much more profitably and shared across more industries.

In the next module, we will talk about the entrepreneurs.

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The Next Economic Paradigm; Part 3: Knowledge Inventory

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On April 6, 2009

In General Information

Welcome back to the New Economic Paradigm Series.  The objective is to develop an innovation system that emulates the financial system.  In order to do this, we look for the social component that could best duplicate the function of the closest corresponding financial system component.

Part 2 discussed the currency of trade.  Part 3 will discuss the inventory of knowledge assets.

Most companies have an inventory of every nut, bolt, rivet, or panel that they need to build something tangible.  In innovation economy, we will need to have an inventory to assemble knowledge assets so that we can build something tangible and support the currency.

Your resume is like a book about you.  Conversely, every book that you have read has become part of your knowledge inventory.

Every experience you have had, every conversation you have participated in, every new idea that tried, successful of failed, is part of your knowledge inventory.  The things that you like to do, things that you do not like to do, and things that you do not know are part of this inventory and the way it is organized in your consciousness.

The Dewey Decimal System is a way to catalog information in books. Keep in mind that The Dewey System is archaic; however, it does provide us with some key insights:

From our earlier definition; to organize information is to organize a proxy for knowledge and innovation.

The decimal classification structure has a great advantage for the computer and mathematical analysis.  Additionally, tens of thousands of librarians are fluent and most people in the US have at least a minimal familiarity with it.

For a quick review, the body of written information is divided into 10 main categories.  Each main category is divided into 10 more categories and each of those are divided into 10 categories – and this can go on forever.

It is useful to note that the Dewey Decimal classification has a bias toward the three factors of production for the innovation economy; Social capital, creative capital, and intellectual capital:

Most resume reading programs just pick up key words, so why have any other words?

Your resume can be a series of Dewey numbers instead of words and computers can tag the numbers as they do key words today. For example:

302, 307, 330, 607, 17, 500, 519

If your mind were a library and you attempted to map it all out, one would see that everything is related in some way – intuitively, this is what defines you. If we looked into your world, we would discover a huge network of experiences, books read, lessons learned, and people encountered.

We would find a system of knowledge rather than random facts that you have organized.  Your likes and dislikes would be reflected in what you do and do not want to do. Everyone is different – nobody is the same.  Everyone innovates, everyone has knowledge, and everyone shares information.

If we add some mathematical symbols and Boolean logic, perhaps we could capture the system of knowledge a little better. Your resume may now look like this:

{20,12};[302 AND 307], (330):[607 AND 17] OR [500/519]

Now need to make this look like money.  Before our knowledge can behave like a financial instrument we need to add one additional factor – the quality of the knowledge.

In American society there is a persistent ideology of winners and losers; there can only be one winner and the rest are losers.  We rank things in a very linear way; 1st, 2nd, 3rd, etc.  Our culture is to protect one’s position at all cost, shield away all attackers and decimate our competition.  This way of thinking was effective in the industrial economy, but today it keeps us from understanding how knowledge actually exists in a community.

We need to switch to a bell curve distribution for knowledge assets because it better reflects reality and eliminates unproductive competition; there are no winners or losers, just different markets.

There is a perfectly legitimate market for a Porsche as there is for a Toyota.

Statistical distributions are used extensively in finance to value financial instruments; we need to do the same now for our knowledge assets. To make financial sense out of our random world, we must classify knowledge assets on a bell curve.  Consider the following resume:

{20:95%,12:80%};[302 AND 330]70%:(607 AND 17)80% OR [500/519]90%

This person is a specialist in Social Interaction and economics at the 70th percentile related to educational research at the 80th percentile. She (or he) has a Background in applied mathematics and physics at the 90th percentile. She (or he) is a trained ethicist at the 75th percentile, philosopher, and artist specializing in musical theory and orchestration at the 50th percentile. Fluent English and Spanish

Now, we have a system of numbers and symbols represent the knowledge of the person in a tangible manner.

Keep in mind that this is only a demonstration, however, we see some key advantages:

1.    The Inventory is Infinite and expandable to any field of knowledge
2.    Paints a picture of knowledge and not simply a list of information about a person.
3.    Machine enabled, programmable, and readable.

Now, all of the tools, methods, and equations in the world of banking, finance, and insurance can be used to combine, amalgamate, and diversify knowledge assets in an innovation market.

Your resume can now be combined with other resumes to represent the collective knowledge of a community.  This expression carries all of the information that an entrepreneur needs in order to estimate the probability that the community can execute a business plan.  We will discuss predictive characteristics extensively in future modules.

In the next section, we will talk about the institutions that exist in our communities through computer enabled society which will keep this game free, fair – and most importantly, equitable.

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The Next Economic Paradigm; Part 2, Currency

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On April 5, 2009

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Welcome to part 2 of the New Economic Paradigm series.

In part 1 we determined that money represents human productivity and the only way to sustainably create wealth was to innovate.

Then we identified the flaw that money lives in a complex and integrated system while Innovation does not, rather, innovation is isolated, random, non-integrated and subservient to the financial system.

This module discusses the currency of the innovation economy.

A Currency is anything that serves as a medium of exchange, a stored value, and a standard of value.

We  all know that Dollar denominated money is a medium of exchange – but it does not represent gold or silver or even oil, it represents human productivity.  Money, and therefore all financial instruments store value related to human productivity.

When we look into society throughout history, everywhere people are trading information and ideas with each other at some velocity.  The Internet and social media (machine enabled society) has sped this process up to incredible rates.  All of this information adds up to something because obviously things get built and stuff rolls off assembly lines.  Furthermore, people act on information obtained from each other to produce things.

The currency of trade for the next economic paradigm must represent this “stock exchange”

Intuitively we know that information, knowledge and innovation are profoundly related to each other.  In fact, if you don’t have one, you can’t have the other two.  Our currency of trade must represent all three; information, knowledge, and innovation.  Therefore, we need to redefine these terms in a manner that relates them.

First we must define ‘information’. That’s easy, information is facts and data.

Next we need to define ‘knowledge’ in terms of information: Any good teacher can tell you that information must be introduced in a certain sequence and at a certain speed in order for the student to learn. Knowledge is therefore proportional to the rate of change of information.

For the purposes of this analysis, we will use the following definition:  Innovation is defined by the rate of change of knowledge where knowledge is defined by the rate of change of information.  For example; everyone has had an ‘Ah-Ha!’ moment during a brain storming session, or after making a mistake, or after witnessing a profound event. The AH-HA moment represents a very high rate of change in our knowledge that occurs in a very short period of time.

According to this definition, every idea,  conversation, dream, design, sketch, or discovery experienced and shared between two or more people is an innovation.

Math students can see that this definition sets up a differential equation that we can use to model the innovation system computationally – something that cannot be done with the current definitions.

Now let’s look at the “economic outcome” part

The factors of production for the industrial economy are land labor and capital.  Entrepreneurs allocate these three factors in different combination in the formation and growth of corporations.  If any of these factors of production are missing, dysfunctional, or corrupted – the corporation stops producing.

We have learned that in the knowledge economy, the location of knowledge work is highly mobile – so “Land” does not have the same significance for making things as it did 100 years ago.

What about labor? Knowledge workers analyze situations, manage many variables, and create unique solutions.  They do not really produce identical knowledge pieces like a machine operator or a production worker.  Everything they see and do becomes part of their relevant knowledge set: 24/7/365. The idea of an 8 hour day and pay-by-the-hour are no longer relevant.

Capital is money needed to build future structures, buy machines and to pay wages. Today, money provides access to information. The current economic meltdown demonstrates that where the information is corrupted, the money is corrupted – and so becomes everything connected to the money.

We now see that many old economic principles do not work quite as well in the new economies. Yet, the Land, Labor, and Capital theory is still the foundation of much of today’s corporate, academic, government, financial, and social thinking.

Using our definition for innovation, we can see that the innovation economy will emerge from the rate of change of the knowledge economy.  Today we are witnessing an astonishing growth in social media and a breakdown of traditional media for the dissemination of information.

The factors of production for the new currency are Intellectual Capital, Social Capital, and Creative Capital.

Intellectual Capital is also called Human Capital – and suggests that concentrations of educated and motivated people attract investors to employ them and invest in the communities where they reside.  This investment attracts other intelligent people who in turn attract more investment thereby creating a cycle of economic growth

The Social Capital Model suggests that people acting in communities can create better solutions, greater accountability, and more economic growth than management, governments, or bureaucracy can induce on their own.  Examples of Social Capital include Civil Rights Movement, community watch organizations, Democratic Government, Social Networking, and notably, recent political changes events.

The Creative Capital model, suggests that engineers and scientists think more like artists and musicians than like production workers – their ideas come 24/7/365 – and that an environment of tolerance, diversity, and openness promotes creative output.

A Currency is anything that serves as a medium of exchange, a stored value, and a standard of value.

In the current financial economy, the currency is a dollar.  The rate of change of the currency is called appreciation, depreciation, or “interest”.  The rate of change of interest is the growth rate or compounding. These are very familiar conditions in finance and the basis for a company’s stock price.

In the innovation economy, information is the currency.  Knowledge is the rate of change of information, and innovation is the rate of change of knowledge.

This will become a very familiar and useful relationship in the innovation economy.

For example, innovation is difficult to measure directly.  However, we can measure the rate of change of knowledge as a proxy for innovation.  It is difficult to measure knowledge.  However, we can measure the rate of change of information as a proxy for knowledge.

In finance and calculus, these are called derivatives.

In the next module we will discuss the inventory and accounting system for an innovation economy.

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Next Economic Paradigm; Part 1

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On April 3, 2009

In General Information

Technological change must always precede economic growth. We are going about the process of Globalization as if economic growth can precede technological change. This is the singular flaw of market capitalism that needs to be reversed.

The Next Economic Paradigm will be an Innovation Economy. Unfortunately, this will not be delivered by corporations, Government or Academia. There no single person, country, ideology, or philosophy that can meet the challenges of the future alone – everyone will be required to participate because everyone has a stake in the outcome.

The Ingenesist Project outlines a very optimistic future. The problems ahead have a relatively simple solution that can be implemented today using existing tools and infrastructure. These tools acting in the right system can have profound impact on future economic growth and the sustainability of our resources.

The Ingenesist Project identifies a core problem:

This is the human productivity chart. Every time humans invent better ways of doing things, they become more productive. Where more people are more productive, the economy gets bigger. This is a fact.

About 50,000 years ago, humans began to make tools using tools and innovation increasing exponentially. Tools made hunting and gathering easier. As farming developed so did the emergence of cities. When people could produce more than they needed, they had time to think about things like philosophy, art, astronomy, written language. This led to a scientific revolution that continued to make new observations about the world. These observations were applied to systems that made people still more productive. The industrial revolution followed. Industry produced a lot of information. The ability to process that information using computers led to the information revolution. Soon people began seeing new trends among the information, facts, and data. This ability largely defines the knowledge economy that we see today.

Obviously, There were economic “eras” in the past and there will be more in the future; of this is not the end of human economic development. Something else will happen after the knowledge economy. This next economic paradigm is not easy to see.  Many people have a sense that civilization is changing – it must change.

Looking at the productivity chart, we notice a few interesting trends.

  • Every level of economic development was derived from the prior level of economic development.
  • That transformation was achieved by integrating the tools that were developed during the prior economy.

The two greatest tools in the knowledge economy are the Internet and Social Media. The Innovation Economy must integrate these tools.

Now, this is the Human Gross Domestic Product Chart. This is obviously very similar to the productivity chart except that the bottom axis is labeled with Global Gross Domestic Product over the same time period. The global GDP of 50,000 years ago was about 200 Million in current dollars.

Today, the Global GDP is about 65 Trillion Dollars.

If this curve was to continue, and it can, the next level of economic development could easily value in the Quadrillions. However, this cannot happen without some adjustments to the current system:

The only way to create more money is to increase human productivity and the only way to increase human productivity is to Innovate. This is the guiding principle of an Innovation Economist.

The problem is that the financial system is highly organized while the “Innovation system” is nearly random.

Economic growth with “money” as the scorecard lives in a complex, global and highly integrated system where billions of dollars circle the globe daily at the click of a mouse.

By contrast, human innovation lives in the patent system which is extremely slow, static, and prohibitively expensive. Of course, innovation certainly happens in places like Silicon Valley, Government Laboratories, Universities, and let’s not forget the proverbial “Steve’s Garage”; but these sources are not integrated and they do not behave like a system – except at the mercy of the financial system.

Innovation is market driven, markets should be innovation driven.

It is clear; there is no Innovation system to match the financial system in speed, efficiency, and integration. The objective of the Ingenesist Project is to specify an innovation system that integrates the tools of the knowledge economy into a structure that mimics the financial system. If it looks like money, it will behave like money and people will trade it.

The Next Economic Paradigm must duplicate the same 5 essential components as today’s economy.  These 5 components interact with each other as a system.

The 5 Essential Components of an Economy

1. A Currency to store value

2. An Inventory to account for the storage and exchange of value

3. Institutions that are supposed to keep the game fair

4. Entrepreneurs to do the “fuzzy math”

5. Business Plan or philosophy such as “Capitalism”

If any of these pieces are missing or corrupted, the market will fail. All 5 of these elements must be operational and integrated in order for a market to be efficient.

In the next several articles, we will go through each of the 5 elements and develop the corresponding knowledge system that will be integrated as we create the structure of the Innovation Economy.

If you give people a game they can win, they will play it all day long. In this regard, human behavior is highly predictable.

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What Comes After the Knowledge Economy?

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On March 25, 2009

In General Information

The Ingenesist Project was featured in this video for Social Media Connection Broadcast Network produced by Jay Deragon. This is the first of many videos that we will be producing in order to explain what the Ingenesist Project is and why it is so important.

The Innovation Economy is the next level of economic development following the knowledge economy.  It will not be induced by corporations, Wall Street, or even the Federal Government.  This is something that we must create for ourselves as a social movement.  Social Media will play a pivotal role in this next economic paradigm.

Please watch this video and send any comments, questions, or ideas for future broadcasts about the Ingenesist Project.

I would like to thank all of our contributors for their endless support.

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Are we competing with the truth?

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On March 21, 2009

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The blogs are going wild, the headlines are snappy, and late night comedians bristle with glee.  First it’s a $165M payout to AIG executives, now it’s AIG’s $75M lobbying campaign and payout to the politicians who were supposed to vet them in the first place – and the majority of the beneficiaries were Democrats!

Far greater crimes have been committed in the financial meltdown, but this one is catching fire and it’s trying to burn the house down.

As if fanning the flame, Obama loosens the reigns on the Freedom of Information Act, publishes bailout beneficiaries, identifies stimulus projects, opens doors to Iran, health care, education, and forces earmarks front and center. He is taking political bullets from all corners, but so is everyone else – nobody is safe.  Not even Rush Limbaugh; now neutralized and tossed in the surf like a beached whale.  People flood to social media, traditional media fails. When everyone is to blame, the finger points backwards.

So the competitors are actually cooperating; with the right information everyone has the incentive to make the game fair (and the highest probability of surviving).

By far the most important job in any sport is a referee.   The referee wears the black and white stripped shirt in order to contrast with visual information in the field of play.  They blow a whistle in order to contrast with the audio information in the field of play. They stop the game if the rules are violated in order to contrast with the dynamics of play.  If a violation is too close to call, they consult the slow motion replay.  Both sides agree to play fair and to obey the referee or else they get thrown out of the game. Contrast is good.

Obama is relentlessly pushing as much information onto the playing field as he is pushing money.  Could it be that information and money are related in some inherent way?

Innovation is the science of change and economics is the science of incentive.  Information, knowledge, and innovation are profoundly related.  High rates of change of information yield higher rates of change in knowledge inducing still higher rates of change of innovation.

There is nobody to blame except the truth.

What Obama is doing is irrelevant to a manufacturing economy because market forces are a sufficient vetting mechanism for product quality.  It is also irrelevant to the knowledge economy because that is destined to be outsourced.

However, Obama’s actions are definitive for an innovation economy.

Not unlike the financial meltdown; the only ones who don’t see it coming are the ones who don’t want to.  Are we competing with the truth?

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I Am Capitalist and So Are You

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On March 16, 2009

In General Information

In case you have not noticed, it is largely in the best interest of one group of people to keep another group of people poor, weak, and disorganized.  I’ll let the reader connect these dots as they see fit, however, the fact is that is how capitalism works – there must be a merchant class and there must be a working class.  And even after all the inequality that this arrangement implies, capitalism is still the only game in town for creating and distributing wealth.

As the burden of supporting the capitalist system is increasing with interest on debt that can never be funded, the pressures on the working class will enter a phase of rapidly diminishing returns.

The Poor:

The inherent conflict is that the working class will always seek to maximize their wages and the merchant class will seek to minimize those wages.  Inadvertently, there is a suppression of information, and therefore education, to the working class.  The result is a net loss of intellectual capital.

The Weak:

The inherent conflict is that the working class is assigned the tasks of carrying out the wishes of the merchant class even if it is not in their own best interest.  Inadvertently, conformity becomes a survival strategy for the working class.  The result is a net loss of creative capital.

The Disorganized:

The inherent conflict is that the working class will organize themselves into collectives as a means to match the relative power of the merchant class.  Again, inadvertently, if people are held below a certain economic threshold, they will fail to organize because their concern is greater for simply feeding their family.  The net result is a loss of social capital.

Diminishing returns

The result of the net loss of social capital, creative capital, and intellectual capital is the inability to create new wealth. While these conditions were once the exclusive domain of less developed countries especially under communism, similar conditions are now arising in the United States under capitalism.  That is, before Social Media was used to enrich, empower, and organize.

I am a capitalist:

The tools of the old merchant class trade are eroding. As the financial crisis envelopes the United States, more and more people are turning to Social media.  Traditional media is over commercialized, polarized, and gentrified while the audience can now control their bandwidth, seek multiple opinions, and become highly diversified. The draw to social media is nothing less than extraordinary even among those who still have jobs.  When people are released from the clutches of the merchant class, they wake up, look around and inspire each other. The innovation economy is upon us.

Innovation Economics

The paradigm shift is really quite subtle.  It behaves as a function of the human embodiment of innovation.  For example; most of us do not wake up every day aspiring to improve the Ipod, the Wii platform, the better mousetrap, or any other inanimate object for that matter– instead, we seek to improve ourselves, and by extension, those around us. This is the self embodiment of innovation – something improved with an economic outcome. To improve one self is to innovate; social capital, creative capital, and intellectual capital are the factors of production and social media is the corporate structure.  I am Capitalist and if you have read this far, so are you.

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Social Capitalism Predictions 2020

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On March 16, 2009

In General Information

The purpose of this video is demonstrate the scope of influence that Value Games may have in communities.

Each of the following predictions suggest disruption to a current way of storing and exchanging value.

With disruption comes opportunity.

If you are a developer, entrepreneur, or angel who wants to become a co-founder for anyone of these predictions, let’s build the associated Value Game together.  Some are currently under development.

Ultimately, social, creative, and intellectual capital will emulate land, labor, and financial capital of legacy economics.

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The Fertilizer Economy

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On March 15, 2009

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The bad, the good, and the ugly

The bad news is that United States has a global comparative advantage in producing bullshit. The good news is that we may actually be able to till it into fertilizer for the Innovation economy.

America’s financial crisis was caused by money created from money which was in turn a derivative of wild-eyed speculation in assorted proxies for real productivity, including real estate.  Stock prices were supported by imperfect information in a Tickle-Me-Elmo culture while broker fees are embedded in every conceivable transaction.

America has become a world leader in hype, marketing, lawsuits, and fantasy. None of these industries actually produce anything yet nobody can say they are not immensely creative, induce sweeping social movements, and their propagation demands extraordinary intellectual resources, flexibility, and adaptability.

The Theory of Comparative Advantage

It is not efficient for, say, Ghana to produce rice and Vietnam to produce cocoa. If they each produce their natural endowments and then trade the differences, fewer resources are expended to produce more goods.  This theory is the basis of global free trade and the efficiencies are irrefutable so globalization is here to stay.

Meanwhile, the literature on the subject of innovation agrees that innovation is maximized as a function of endowments in social capital, creative capital and intellectual capital.  Silicon Valley is widely held as the poster child for emerging from the deep social movements of the 1960’s attracting an inflow of diverse people where high tolerance, creative art and music were abundant in close proximity to intellectual centers of Stanford and Berkeley.

Comparative Advantage for Innovation:

By the theory of comparative advantage, if a country does not possess a comparative advantage in intellectual capital, creative capital, and social capital, they would not hold a comparative advantage in an innovation economy.

For example; China has a huge endowment of intellectual capital and throughout history they have been an inspired creative force.  However, the current government thwarts social capital.  Therefore, whereas China has a comparative advantage in a manufacturing economy, they would not necessarily have a comparative advantage in an innovation economy.

Many other countries have endowments of intellectual capital as well as democratic governments, but cultural norms may still constrain diversity related to gender roles, social classes, lifestyle tolerance, or the acceptance of “outsiders”.  As such, they may have comparative advantage in a knowledge economy, but the relative deficiency in creative capital would inhibit a comparative advantage in an innovation economy just as quickly.

The Fertilizer Economy:

That said, the United States has a vast abundance and tremendous economies of scale in social capital, intellectual capital, and creative capital in comparison to any other country in the world.  The problem is that these assets are sequestered behind the corporate veil, suppressed from true wealth creation by the priorities of a financial system built to produce nothing except analyst expectations.  Like sugar calories, lots of energy is delivered, but sustainable health is not.

The harvest in the wind

The brokers, speculators, and marketers are not bad people – in fact, they are brilliant.  They are simply stuck with the wrong set of incentives.  The Ingenesist Project dramatically changes the incentives and promises a far better allocation of intellectual capital, social capital, and creative capital.  By making such assets tangible outside the construct of the Wall Street, the comparative advantage of the United States in an innovation economy will be astonishing.

Where there is fertilizer in the wind, Wall Street will lead. Where there is a harvest in the wind, Wall Street will follow.

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Putting the System Back into Social

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On March 12, 2009

In General Information

Social Media is a demanding master with the uncanny ability to determine the absence or presence of checks and balances.  As a self correcting market, what you do not say can have a greater impact than what you do say.

Of Profit and Peril:

There are great perils in getting social media wrong and great profit from getting it right.  Kids posting negative images can be haunted forever.  Corporations hawking wares can erode their brand. Egocentrics touting their own magnificence can find themselves isolated.  Yet every day, people are controversial, people are selling stuff, and there are is no shortage of egomaniacs in social media space – what are they doing right?

Family Values:

Corporations and individuals are finding out that the social media space requires a much larger degree of disclosure than traditional media simply because markets are most efficient in an environment of perfect information – that is, when the buyer and the seller have the exact same information as the other when negotiating a transaction.  Only then can the magic of supply and demand arrive at one correct “valuation”.

By contrast, an inefficient market of imperfect information cannot arrive at a true price, rather, somewhere in a range of prices.  This is defined as volatility.  When the price is unknown, transactions fail to occur, and markets devalue.  Volatility is the enemy.

Perfect Strangers:

As entrepreneurs have increasingly perfect access to information, it is no longer a successful dominant strategy for corporations to withhold information.  The corporation no longer competes with their nearest competitor; they compete with perfect information in the reputation market.  So what may seem like the wisdom dance of an enlightened industrial complex is really a shrewd and long overdue acknowledgment that perfect information is in the best interest of everyone.

Neighborhood watch organization:

The next step for Social Media will be the most powerful manifestation of perfect information ever to be crowd sourced; systems of checks and balances.  Where checks and balances are in place, information improves.  If not, information decays.

An easy way to determine the presence or absence of checks and balances is to remove one element form the relationship and see if the other two become disassociated.  Inversely, one way to creating checks and balances is to associate two elements by means of a third:

Triangulation:

1. Information, knowledge, and innovation;  Without one, the other two have little value.
2. Social Capital, Creative Capital, and Intellectual Capital; Without one, the other two have little value.
3. Openness, communication, and accountability; Without one, the other two have little value.
4. Trust, self expression, and connections; Without one, the other two have little value.

Etc.

Putting the System back into Social

The difference between success and failure depend your ability to systemize the social media presence.  Sound confusing?  It shouldn’t be. When you think about it, there rules are not much different between managing social media relationships and off-line personal and business relationships.

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Is The Banking System Corrupted?

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On March 9, 2009

In General Information

The following video series is one of the most important videos that you can watch right now. These were published in 2006 but it’s the best place to start understanding the current crisis. It will also give you an understanding of what Barak Obama is doing and why.

Finally, after viewing these videos, you will have a greater understanding of what money is, what the future holds, and why the Ingenesist Project is therefore so Important.

Part 1/5; Cartels Robbing the Public

Part 2/5; How Money is Created

Part 3/5; Money Is Debt

Part 4/5; Monetary Reform

Part 5/5; Warning About the New World Order.

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Creative Credit Crisis

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On March 1, 2009

In General Information

“Luke, use the Force”

Creativity is a mystery to many – like an invisible force that drives the universe but can only be seen in retrospect.  If so, then Hollywood is the master of retrospect.

Most movie viewers think that the credits at the end of a movie are for their benefit.  Then they get frustrated when the print is so small and scrolling impossibly fast.  Actually, the credits are for the benefit of Hollywood. This is their knowledge management system.  They know how to communicate the Force.

“Toto, I’ve got a feeling we’re not in Kansas any more”

Being listed in movie credits is by no means an easy task. Every creative job from lead actor to hairdresser has a category. It often takes many years, serious peer review, and marketable success.  However, once listed in the credits you become a managing partner, shareholder, and a currency in the Hollywood creative capital inventory.  This inventory is captured and categorized in the Internet Movie Database (IMDb).  This is their resume system.

As a credited creative worker, you are forever on public display; a good movie credit reflects well on your credits and a bad movie may reflect poorly.  You need to be somewhat selective over what projects to work on.  Likewise, everyone will check the credits of others that are working on the project.  Everyone cooperates fully and in the best interest of the production.  It is in everyone’s best interest to be correctly allocated in the creative capital pool.

“Here’s lookin’ at you, kid”

It’s all about who knows you. The Producers proactively seek and test the “secret sauce” for communicating drama, comedy, action, etc.  They reflect on past projects then attempt to capture strategic combinations of creative capital assets for future projects.  The project becomes the people. The people celebrate each other on award nights and through tangential media. They adopt technology, share ideas, and diversify readily.  As a result, creativity and innovation are quite predictable.

“You’re going to need a bigger boat”

Contrast this to the traditional American Corporation – the ones that we expect to float us out of this financial meltdown through vast new wisdom, creativity, and innovation.  Most are top-down command and control operations with many layers of management that all have the power to say “no”, but not the power to say “yes”.  Instead of arriving at the best decisions, they often arrive at the least-worst decisions.

“Theater is like a box of chocolates”

Now, reflect on this nascent social media industry unfolding all around us.  Readers harvest new ideas on public display from all over the world and apply them to local products.   Such products, by definition, reflect the goals, aspiration, talents, and interests of the people who create them.  The content improves information shared by many sources.  Content of merit with enough credits can elevate the author to the status of “thought leader”.  But something is still missing.

“What we’ve got here is a failure to communicate”

Social media needs a definite product that the whole industry can rally around – that product is ‘communication’.  Social media must produce, improve, and deliver communication. Very few problems are created by communication but many problems are solved with communication.  Communication improves information, knowledge and innovation.  Solved problems are defined as innovations. It is a simple matter of how we organize ourselves;  as a creative industry or as a control industry.

Credits:

Star Wars

Wizard of Oz

Casablanca

Jaws

Twitter

Cool Hand Luke

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Innovation Bonds: 3 Million Jobs

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On February 26, 2009

In General Information

Another approach for spending a Trillion dollars (backed by debt) would be for the government to issue innovation bonds (backed by innovation) to fund new enterprise.  Surely the World still greatly admires and respects American Ingenuity (social capital, intellectual capital, and creative capital) and would likely buy such a financial instrument instead of more of our debt.

The final frontier; your backyard

The Last Mile of social media is a vastly unexploited resource with an astonishing wealth creation potential.  The Ingenesist Project (TIP) specifies a structure for an innovation economy through the application of 3 simple web applications deployed to social media that will ignite “The Last Mile”.

Already, people use social media to harvest great ideas from around the world.  The Ingenesist Project will enable global ideas to be applied in local economies throughout our communities.

Running Numbers:

The sweet spot for Last Mile social media is (2-6) people living within a (1-6) square mile area. Assume an average innovator density is about (1) person per square mile.  The United States is a little more than (3) million square miles.  If only (1) of the thousands upon thousands of potential applications of Last Mile social media were implemented across the country, then (3) million jobs would be created.

Dan’s List; Leave a Tip

Here is a list of (10) hypothetical business ideas that a buddy and I dreamed up over lunch using TIP methodology for inducing an Innovation Economy.  Each of these ideas has a working revenue model.

1.    Zertify: This company is a last mile/vetting social media application where neighbors “Zertify their Zillow Zestimates”.
2.    Start Up Neighborhood (SUN): is a last mile social media application where neighbors get together to innovate and create new businesses.
3.    ScatterWatt: is a last mile social media application for decentralizing power generation aggregating local clean power generation systems (rooftop wind, solar, greenery).
4.    ComPrac: is a last mile/vetting application of social media that forms and organizes communities of practice for the purpose of mentorship and cooperation in innovation.
5.    CombinePac: is a last mile/vetting application of social media that combines communities of practice strategically for the purpose of tangential innovation
6.    TopUse: is a last mile social media/vetting application that makes best use of already disturbed lands saving undisturbed lands from exploitation.
7.    CodeVitae: is last mile/vetting service that translates CVs and job descriptions into universal decimal classification system for computerized analysis, normalization, and improved allocation.
8.    Proximizer: A last mile social media application that reallocates knowledge assets for best proximity to home space for carbon credits.
9.    CarbonCops: is last mile social media application to register, certify, and implement carbon savings ideas.
10.    VetBucks: is a last mile/vetting site for the verifying expenditure of public funds.

Improving Information for Fun and Profit:

The degree to which information is improved in a market is the degree to which the innovation adds value.  As such, monetization becomes a relatively simple matter.  Furthermore, the options that are created will have a multiplier effect in the communities as neighbors learn what knowledge assets are available with which to cooperate in their communities and where their knowledge assets can be deployed productively. New ideas generate more new ideas as the markets will seek to fill in the blank spots and support more structure for innovation economy.

An Endowment for their Grandchildren:

While the leadership elders are to be respected for their wisdom and accomplishments, they have very little comprehension of the economic growth potential of social media. It is understandable that they may overlook this opportunity.  The capitalization of social media lays in the hands of the young people who know exactly what to do if given the opportunity.  Why not give them a shot at getting the books in order?  Call it their inheritance.

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