Tag: blog

Good Blogging is Good Business

On September 24, 2009

Bankers do not care about money, they care about the rate of change in money – Interest Rates, ROI, and CAPM make the world go around.

Static web presence is getting squashed by dynamic content. The best party has the best conversation. It’s not the quality of life, it’s the quality of living. Countless expressions in business and culture reflect this idea.

I would like to thank John Ryan for this analysis:

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More proof that blogging is smart business. Just make sure that whoever is blogging is a good writer and is committed to being consistent.

Otherwise, it will be a waste of time. You can either have your developers include a blog in your web experience or use free tools like WordPress to link to your website.
From Hubspot:

If you blog, you know that it’s good for your business.

But how — and how much?

To answer to those questions, I looked at data from 1,531 HubSpot customers (mostly small- and medium-sized businesses). 795 of the businesses in my sample blogged, 736 didn’t.

The data was crystal clear: Companies that blog have far better marketing results. Specifically, the average company that blogs has:

* 55% more visitors

* 97% more inbound links

* 434% more indexed pages

Why are website visitors important? Because more visitors mean more people to convert to leads and sales.

Why are inbound links important? Because they signal authority to search engines, thus increasing your chances of getting found in those search engines.

Why are indexed pages important? The more pages you have on your site, the more chances you have of getting found in search engines.

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Thanks again John. The value of any innovation is in the transformation. Starbucks transforms 25 cents worth of milk, beans, and water into a 2 dollar cup of coffee = 800% return. The laws of leveraging conversation applies equally effectively in conversation as in finance where astonishing returns are not uncommon. We really need to start thinking about Conversation like a financial instrument capable of all the capitalistic magic that derivatives, bonds, options, and securitization methods offer.

Listening For What People are Listening For

By Admin

On August 20, 2009

In General Information

Communities organize themselves:

Most people do not listen completely in conversations because they are too busy planning their response to what they think the other person is going to say. Often what seems like astute response is a template that may fit a moment but can kill a conversation. The successful conversation occurs when all participants speak to what the others are listening for. Not an easy trick.

I Heard the Ocean

When I first got into this social media stuff, I had a lot to say. Then I figured out that nobody was listening; I learned a lot since then. As soon as I started to listen, people started listening back. Today these people are my heroes, I hang on their every word, their generosity is roughly 70% of my social media world – where did they come from and where can I find more people like them?

Well, that’s all I have to say about that, so let’s listen to Janet Fouts. Part of her quote is a product pitch, but that illustrates an important point in Innovation Economics; conversation is currency and this currency has value:

“Before you dive into social media for any reason, listening should be your first step. What are people talking about and where are they doing it? Is there buzz out there about you or your product that you didn’t know about? Who should you be connecting to? Has there been a recent event you want to find out more about?

Setting up listening tools from free to paid versions can give you a tremendous amount of information and help you find even more things to talk about. I’ll give working examples of listening tools, outline a strategy for effective listening and give you some ideas to use this information in a real world setting.

This short 30 minute session will include links to both free and paid listening tools and creative scenarios for use.

You will learn how to:

Set up a set of listening tools to cover multiple platforms
Identify the right listening tools for your own needs
Identify the best networks for you to participate on
Evaluate what you find
Creative ways to engage and communicate your message
Find new topics to populate your blog and online discussions
Evaluate how effective your social media campaign is

Thanks Janet, Now here is a hint at the product pitch at Conversational Currency:

“In a few months, events such as Janet’s may need not be funded by the participant. Rather, our sponsors will support events for those most worthy of participating. Why would sponsors do such a thing? Maybe they too are learning to listen, after all, roughly 70% of the US economy is consumer spending. Will roughly 70% of ad budget be allocated on listening?”

What does all this mean? keep listening!

The Next Economic Paradigm

Tag: blog

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