The Next Economic Paradigm

Tag: Business Method Page 5 of 9

The Monetization Mystery

OK, the social media buzz is getting a little stale folks.

  • Yes we know that social media is valuable.
  • Yes we know that lots of folks are doing it.
  • Yes we know that the predictive web is predicted.
  • Yes we all know that all this activity will mysteriously “monetize”

Show me how everyone is related and I’ll show you a new economic paradigm. Here is how they are not related:

  • They are not related by “earning” people’s trust today so you can shove your product down their throat tomorrow.
  • They are not related to collecting thumbnails.
  • They are not related to giving the g00gle alg00rithm an 00rgasm.
  • They are not related by “The 6 Steps to [Fill in The Gap]”.

The next economic paradigm is related to transformation.

  • People transform data into information
  • People transform information into knowledge
  • People transform knowledge into innovation
  • People transform innovation into data

Under a set of fundamental assumptions that:

  • All people are socially talented
  • All people are intellectually talented
  • All people are creatively talented
  • All people are good at something
  • Nobody is good at everything

This is how value is generated. This is where the mystery of monetization hides.

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Draw Your Own Org Chart

I recently caught up with a childhood classmate on Facebook. I remembered hearing that she had lost her older brother, Robert, in a recreational accident several years ago. Nobody ever knows what to say to a friend in a situation like that. But her brother was different.

When I was a freshman in high school many years ago, a couple of goons were getting ready to kick my ass for no particular reason except that I was a freshman. Then Robert walked around the corner. He stood next to me, applied a menacing grin, and stared my oppressors down. After a few moments, he walked away without saying a word.

Robert never said very much, he didn’t have to. He had so many friends that nobody dared to mess with him. I very much appreciated his intervention because nobody ever bothered me again.

Over the next several months, I saw Robert do this few more times. That’s when I realized why he had so many friends. It was one of those “life lessons”.

I’ll leave the story here, where Robert left it for us. Draw your own conclusions about social media organization.…

Picture credit: Names and Faces are not of the actual people portrayed in article

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Using Social Currency To Fight Terrorism

Given the events of the last several weeks, it’s time to for the aviation industry to get serious with Social Media.   This article demonstrates how an alternate currency can be used to severely reduce or eliminate terrorist risk in commercial aviation.  Think I’m kidding, read on.

Obviously an airline will not let you board an airplane if you don’t have the financial currency sufficient to buy ticket.  Why should an airline let you board an airplane if you do not have social currency sufficient to fulfill your social obligations while in the air?

People with extreme social currency deficiencies are routinely stripped of their rights by a jury of peers and isolated from society for a period of time (where they would not board an airplane anyway).  While there are many systems in place to manage the various degrees of social currency deficiency, none appear to be able to identify a terrorist without also violating the rights of non-terrorists.

Human Writes

However, many people are willing to share information about themselves to associates with whom an economic benefit is shared or exchanged.  This happens a billion times per week on Linkedin, Facebook, and Twitter – why not among fellow passengers?  After all everyone is already connected by 6 degrees.

What would a terrorist’s Facebook profile say about them?  Do they have a lot of referrals on linkedin?  Do they post great work on Flikr? Is their community orchestra featured on My Space? Are their posts popular on twitter?

Should a social currency credit score become imperative to social transactions as the financial credit score is for financial transactions?

Banks and Insurance companies already rely on a highly invasive “Credit Score” to establish financial risk profile as a means of protecting their selves and their other clients. Why wouldn’t an airline use a social credit score to establish a social risk profile as a means of protecting their selves and the lives of their other clients?

Ruse and lose

Sure, the bad guys can adapt to social media as they have adapted to all other measures.  The problem is that the greater the size and scope of their social media ruse, the more difficult it is to maintain the ruse.  A threshold score could be set to nearly eliminate this possibility.  Those folks can then simply opt into the full body scan.

The Paradigm Shift

As the saying goes, the attacker needs to be successful only once, while the defender needs to be successful every time.   The concept of a Social media credit score flips this paradigm on it’s head. The attacker’s social credit score needs to be successful every time.  The defender needs to be successful only once.

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Social Media and Foreign Direct Investment

In the broadest definition, Foreign Direct Investment (FDI) is an investment outside the economy of the investor. It usually refers to a measure of foreign ownership of productive assets, such as factories, mines and land. Increasing foreign investment can be used as one measure of growing economic globalization.

The Disruption

Social Media has the effect of defining an economy not by an international border, but rather, by associations between people and their conversations. Investment is in the form of time and the exchange of ideas, experience, and knowledge. Ownership is expressed in the form of reputation, search placement, social ranking, hits, etc.

Social FDI

Therefore, FDI in social media refers to an investment applied outside the economy of the investor where:

  1. The outcome is derived simply from who is talking to whom.
  2. Combining different people in conversation results in alternate outcomes.

Likewise, increasing Social FDI can be used as one measure of growing economic socialization. For business, this means that Social FDI would then include investments in people who are not your customers.

For Example:

I recently wrote a post for Plane Conversations – a blog serving the private aviation industry. Thousands of private airplanes that once served the corporate market are grounded because of the financial crisis. The jist of the article was that the private aviation industry could help communities to stave off commercial aircraft expansion by empowering local entrepreneurs to compete with commercial aircraft industry by selling “lift products” provided by the private aviation industry, hence, Citizen Airlines, LLC.

The paradigm shift …

…is that a company that sells corporate jet services would engage, cooperate, and empower people who are not their customers in order to compete more effectively. Who saw that one coming? Can it happen everywhere? Can it happen in every single industry imaginable? What if everyone did it in their personal lives? Can it create entirely new industries altogether?

This is not trivial.

FDI in all forms induces a sharing of risk between the host economy and the investing economy. This provides a stronger stimulus to economic growth in host economies than other types of capital inflows. FDI is more than just capital; it is access to diverse technologies and management knowhow.

Welcome to conversational currency.

Many people who read the title of this post would conclude that the article is about the 100 million dollar Russian investment in Facebook, or how countries outside the US are using Linkedin and Twitter. Perhaps some repackaged assessment of well worn forecasts. Guess what, that is exactly what the article is about.

Innovation Economics 101

Innovation is largely the practice of connecting two useful ideas resulting in a third. Innovation leading to increased productivity is the fundamental source of increasing wealth in an economy. Innovation is the most important thing for the human survival.

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Political Memoirs; The Money Shot?

One must seriously ask, how exactly do political memoirs increase human productivity?

2009 marked the resurrection of the infamous “Book Deal” with lovely Ms. Palin and entourage leading the charge. However, books are not the actual product; it is the kindling (amazon pun intended) that they provide for endless fodder for the mainstream and new media.  It’s the money shot.

Entering a mid-term election year with the future of our country in the balance, the onslaught of meaningless dribble will be epic. The national pundits will go wild fueling local media coverage as the authors engage in their cross-country tours of duty performing the perfunctory act of accomplishment.

There will be a wide audience of Americans asking themselves the same question:

Should the past be used to predict the future?

Karl Rove

Former deputy White House chief of staff’s book Courage and Consequence will be published on 9 March by Simon and Schuster’s Threshold Editions, a conservative imprint. Deal reported by US media at $2m.

Donald Rumsfeld

To be published in the autumn by Sentinel, an imprint of Penguin. No advance for the former defense secretary, share of proceeds to go to charity.

George W Bush

Autobiography, tentatively titled Decision Points, is to be published by Crown. Deal estimated at $7m.

Laura Bush

Her memoir is due in the spring from Scribner. Laura’s deal may be worth more than her husband’s. US media put it at $8m.

Dick Cheney

Scheduled for spring 2011, the former vice-president shares publisher with Rove. His deal is estimated at $2m.

What if this conversation has no currency?

What if we are reaching a tipping point? What if nobody cares anymore? What if none of this makes any sense to anyone? What if we can more accurately use the future to predict what really happened in the past?

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Thank You for Flying Citizen Airlines, LLC

I will be introducing a number of applications of Innovation Economics in Social Media as continue writing part 2 of my book. The objective is to identify new business opportunities by disrupting the old economic paradigm with new ways to organize people around social media. In this case, a troubled industry would team up with communities that are not their direct customers:

I live in Edmonds Washington near Paine Field – home of the sprawling Boeing manufacturing site of the 747, 777, and 787 aircraft. For years, the county executives have been trying to lure major airline service into Paine Field Airport claiming the economic benefits would far outweigh the drawbacks. Paine Field is about 1 hour north of Seattle Tacoma Airport and about 3 hours South of Vancouver, BC.

Many efforts over the years to locate another airport in this gap have hit political and environmental land mines. Paine Field expansion is no different. For years, the county, state, and FAA have been funding “improvements” that look a lot like accommodations for scheduled airline service. The county executive has been courting carriers, lobbying ‘unaffected voters’ and corralling legislators to this grand economic development cause.

The citizens of neighboring communities have not stood still. They have commissioned studies of every environment and quality of life factor from home value impact to distracted learning at the local schools. They cite urban blight, social deviance, and under development at other similar expansion projects. Political careers are made and broken over support or opposition to the airport expansion.

So far, the market has not proven large enough to support a major B737 sized scheduled service. Ironically, there have been very few studies of the impact of private aviation service expansions. Little data is discussed related to the noise foot print of small jets versus large jets. Very little data is presented to the community about distributed vs. concentrated air and car traffic flows and the upscale effects of a private aviation presence.

To the community’s advantage, small private carriers can soak up and diffuse the market that would eventually support a major carrier. These battles are raging all over the country against the political mantra of Jobs! Jobs! Jobs! Local communities are running out of money, lawyers, and stall tactics to fight them.

With the price of seat on a (full) private Jet about the same as a business class ticket on a major airline, local communities may want to go into the travel agency business. By using community media, website, a booking website, twitter alerts, and tourism agents to identify and match travelers to destinations combined with some proactive social media marketing, Citizen Airlines LLC can stave off an airport expansion by competing with it.

Meanwhile, unemployed citizens are available to manage an on-line Community Branded jet service (operated by a private carrier). Advertising and marketing can be transferred to the community in exchange for reduced rates and shared access to private aviation reports and data which would help them fight airline expansion.

This requires that the private aviation industry empower communities who are not necessarily their direct customers but are stakeholders none the less. Social Capitalism is the act of elevating oneself by elevating the entire community rather than opressing then for capitalist gains. By giving people a voice, the economy gets a bullhorn.

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Is it Social Media or Corporate Media?

Visionaries Ho!

There are no shortage of intelligent and visionary social media celebrities.  They write great books about markets, social media tools, strategies, and on-line reputation for the benefit of the millions of people stuck on any part of the slippery social media learning curve.  They are infinitely generous with their knowledge and share it freely at countless conferences, blog posts, and syndicated articles.

There is, however, one thing that most of these Guru’s have in common – they consult to and are paid by large corporations. I could be considered part of this crowd for whatever my influence is worth.  So the question about causation is due – will social media develop as a function of corporate interaction with it?

If so, then it is not social media – it is corporate media.

This is no surprise, nor should there be any apparent concern, after all, everyone has to make a living and it is better that the corporations pay people to create content that benefits me.   The practice is conducted quite ethically too -most readily disclose where their financial support comes from and we all benefit from free information that helps us keep the playing field as level as it can be.

But at the end of the day, it’s all about eye-balls and bullhorns.  In order to produce eyeballs and bullhorns, people must be sitting at a computer or, at least, staring at a handset.  The longer you can keep people interacting with the brand instead of interacting with each other, the better off everyone is, right?

Social Media Consumer Advocate

A consumer advocate is someone who helps look after the best interest of the consumer for product safety and false advertising.  Social media is pushing the envelope of the corporate interaction with consumers.  “Advertising” no longer lends itself to the objective review of a billboard, commercial, or public statement.  Social Media Marketing is increasingly sophisticated and manipulative.  The vulnerable people; children and elders are no less vulnerable on social media, and may be more.

Social anomalies?

Some of the emerging research related to social media is surprising with increased instances of what can be considered social anomalies:

Infantilism; adults doing childish things like playing silly games in ‘public’
Attention deficit hyperactivity disorder; constantly checking for updates and new photos,
Depression and loneliness; preference of social media over real live interaction
Narcissism; The excessive love or admiration of one’s image of their self.

Is it social because it is media or is it media because it is social?

We need to ask ourselves what is the difference between computer enabled reality and computer simulated reality.   If we lose “causation” the entire body of analysis can be called into the question: is social media or is it corporate media?

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Predictions for 2010 and Beyond – Nothing is Sacred

It looks like everyone is buffing up their predictions for another year of astonishing growth by social media. The last several years have brought so many surprises that the next several are promising to yield a bumper crop of “I told you so” fodder from the “pithier than thou” crowd.

My prediction for 2010 is that nothing is sacred, including the onslaught 2010 predictions. Therefore, I’ll will go way out on a limb and make my 2011 predictions in 2009.

In General:

The interest coming due on our national debt will consume increasingly more of the money that institutions need to provide basic services. As these institutions weaken, they will increasingly be replaced by social media enterprise. These structurally weakened institutions will drive social media innovation more than any other factor.

Specifically:

  1. Social vetting will catch everyone by surprise. Google buying Yelp is the game changer that will shake markets to the core. A market can only be as efficient as its vetting mechanism. To control vetting is to control a market – ask any despot. Where the vetting institutions of the old paradigm break down, they will be replaces by social media vetting. Nothing is sacred – the SEC, AMA, Federal Reserve – everything is vulnerable. Google knows this and will usher in an era of social media applications that will completely disrupt the gatekeepers.
  2. Everyone says that social media will monetize. It will, but not like anyone expects. 2011 is the year of the Deep Web; the deep web is the vast universe of unprocessed data that exists like dark matter in the Google-verse. Social media will monetize around data because data is the only thing that corporation, governments, and other people are willing to pay for. Google created economic initiatives for legions of entrepreneurs to create information content. The new Deep Web Search engines will create economic incentives for legions of entrepreneurs to create databases.
  3. The convergence of data will create the “new monetized innovation economy” defined by the way people interact with data. Highly localized data that will reflect the knowledge inventory of a community and will be represented by a virtual currency.
  4. It will become increasingly apparent that many of the functions of a corporation can be duplicated outside a corporation by new vetted social media applications. Networks of people will become “corporations” and trade knowledge assets through the trade of virtual currency contracts.
  5. Corporations will become technology centric rather than industry centric with open source architecture liberated to armies of diverse entrepreneurs. For example, breakthoughs in one industry will shoot across all industries like iphone apps – especially effective in environmental and “community organization” innovations. Nothing is sacred.

So there it is and be assured that 2012 will not disappoint even the hardiest eschatologist!

Sorry for not repeating the “real-time is king” mantra or singing the “people will finally pay for content” tune, or reciting the “every department is the marketing department” manifesto. Something much bigger is about to happen. The evolution away from the current financial system will drive social media more than any other factor.

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Is Wall Street Irrelevant to an Innovation Economy?

The most difficult challenge facing the modern creative entrepreneur is the funding of innovation. Likewise, the greatest constraint on an innovation economy is the funding of innovation. Having great new ideas is the easy part; actually building something around those ideas is hard work.

As such, the funding all of that hard work is the constraint on innovation economy. Traditionally, the “corporation” served as the legal entity within which all the hard work would be contained and the accounting system through which it would be financed. But even that arrangement does not work well enough to support a new economic paradigm for an innovation economy.

Is Wall Street Irrelevant to an Innovation Economy?

Our modern and supposedly efficient financial system in fact punishes innovation. If a company announces a new multi-year allocation of a substantial amount of money toward new innovation, stock price of the company is pushed downward since the funding would apparently be taken from today’s profits. The market would prefer to take their money elsewhere until the (now unfunded) innovation is market ready.

The prospect for the individual entrepreneur is worse. The modern and supposedly efficient banking system does not acknowledge an entrepreneur’s good idea and the work that they are willing to do to reach fruition.

So if most innovation (and the hard work of developing it) is self-funded, and all innovation (and the hard work of developing it) is the basis of all wealth creation, why do we need Wall Street? Ironically, the ‘revelation’ of the next economic paradigm is that Wall Street is ‘irrelevant’.

The opportunity for the future is to develop a financial system that does accommodate the fact of innovation and the willingness of entrepreneurs to do the hard work of developing it.

If taken in aggregate – the total wealth creation of all private innovation is obviously some positive number. If better data were accumulated regarding all the private innovation that is happening, then that positive number for overall wealth creation can be predicted within a range. The better the data are, the smaller the range for this estimate of net wealth creation.

If net wealth creation can accommodate the past and predicted into the future, then a cash flow can be assigned to all private innovation. If a cash flow can be predicted, then a bond can be issued backed by this estimated cash flow. This cash flow, while not actually realized can be expressed in terms of an IOU credit. These credits can be traded like money

Now it becomes in the best interest of a market to protect, nurture, and legitimize the innovators who are willing to do the hard work to develop the next innovation industries.

Is Wall Street Irrelevant to an Innovation Economy?

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Diversity in Innovation

Most literature on the subject of Innovation cites diversity as an important component of the innovation enterprise. Unfortunately diversity rides a political narrative rather than practical applications. Polarization is the death of diversity and the political narrative that plagues our country also plagues our ability to innovate.

Process Diversity

Not only does the diversity in innovation matter, the diversity of acceptable outcomes of innovation is also important. In addition, the diversity of attempts at innovation is essential, i.e., failure must be culturally acceptable. Preconception, bias, thresholds, and ideology often spell the end of a economic outcome.

Moving Against the Grain

Unfortunately, the forces acting against diversity are deeply ingrained in each of us whether we’ll admit it or not. For example, if you are in charge of producing diverse groups, processes and outcomes. How does one extract their own personal bias? How does one determine how much diversity is needed? Removing oneself produces randomness. Including oneself produces similitude. Polarization returns.

A Diverse Quagmire

Most companies innovate with existing personnel whose behavior can only be a function of their interaction with the company for their career and retirement prospects. Utilizing external sources does not eliminate this bias and may in fact magnify it.

There may be a way out of this quandary; we must open our observation to include all possible outcomes as worthwhile. Then we must distribute the results broadly. Where diverse people observe the same event, objectivity is achieved.

A striking resemblance to social media

By observing something derived from unobservable events, we can gain a great deal of information. because Social media is experiencing extraordinary growth we can say that a great amount of innovation is occurring. It is our prerogative to capture the innovation and not to expect the innovation to capture us, our government, or our corporations.

Diversity by Proxy

At the Ingenesist Project, we define innovation as outcomes proportional to the rate of change of knowledge with respect to time. As such, all we need to do is look for high rates of change of knowledge and we know that innovation is taking place. We do not know what the innovation is, where it’s directed, or what the market for the innovation may be. However, when we employ diverse observation, these answers begin to emerge.

Social media provides an interesting backdrop to the innovation process. Social Media does not care what you look like, the clothes you wear, or the church you attend. Social media hold no monopoly of opinion on diversity –

Diverse Incentives

If we take a lesson from economics, we know that people will generally act in their own perceived best interest. Then we can apply a set of incentives that modifies the best interests of the people. These incentives may be rewards, access to more incentives, or reduction of risk. Suppose that diversity were in fact a process of self selection or self removal from an objective? That is, people would have enough information regarding the potential outcomes that they could choose to interact with the process or not. In effect, innovating as an economy.

Photo credit

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Should Education be Open Source?

We continue to challenge the relevance of the college “degree” as being an insufficient measurement for what “educated” is, or is not, in an innovation economy. With the cost of a college degree spiraling upward and the value of the degree spiraling downward, the market will tip in favor of the alternative education measurements.

It is important to note that we do not challenge the existence of institutes of higher education, only the “degree” as a unit of measurement. The four year Bachelor degree and two year Masters degree are irrelevant as a title (there is no legal title since the age of the guilds) and arbitrary in duration to respond to the diversity, speed, and scope at which new technologies become available for deployment.

Ray Barton writes: The UK House of Commons in its’ report on Re-skilling in January 2009 stated the useful life of a degree is five years. In high tech professions, the useful lifetime of knowledge can be as short as 1.5 years.

This alone disrupts the current paradigm of higher education in several ways.

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Conversational Perjury

As brands get social, they enter the new media performing their best interpretation of a conversation. Face it, they are still going for the kill – like a wolf in sheep’s clothing – the dance of the pitch is just getting more sophisticated. Social media is powerful followed closely by the of abuse .

The danger is that the more it resembles buddy talk, the more likely it will be mistaken for buddy talk. The sales pitch is being elevated to an art form. Now social media can be as much as a social cure as a social anomaly.

The 4 Big Lies of Marketing:

The integration lie; Ingratiation efforts are manipulative and calculating but serve as a very subtle way of obtaining increased power over another person. Appearing to be similar to the target the ingratiator appraises the target person’s attitudes, opinions, and interests and modifies his/her statements to match the perceived beliefs of the other conforming to the target’s wishes.

Major Brand: The key principles underlying [company] decisions and actions in social media are: Listening, Learning and Engaging in conversations with our customers where they are…while hiding where we are.

The foot-in the door lie: To increase the likelihood of a prospect saying yes to a moderate request, a person may ask for a smaller request first. By saying yes to the first, small request, the person may agree to the second request to maintain consistency with self perception.

Major brand: we recently launched an on-line quiz with a widget component exclusively through social media and it has been a great success just in terms of the number of people taking the quiz and then word of mouth as a result. This goes back to us showing people can engage with [company name] not yet buying the product.

The ‘Istanbul bazaar’ Lie: The initial request is very large – large enough that no one could be expected to comply with it. It is then followed by a smaller, more reasonable request. This technique relies on the norm of reciprocity. The norm of reciprocity states if a person does something for you, you should do something in return for that person.

From a famous social media marketing evangelist: Extrapolate the potential points of touch between your customers and your organization, by showing them what full engagement looks like but then asking for a smaller subscription, enables participation in some of your processes, in some way.

Even a penny will help Lie: This technique is based on the tendency for people to want to make themselves “look good.” Since everyone has a penny, one would look foolish to say no to the request. The target cannot simply give a penny without looking foolish. The target tends to give whatever is appropriate for the situation.

From a Social Media Marketing Guru: FB Friending, Twitter, and even Linkedin are brilliant in delivering mutual follow mentality to marketing – people want to feel good for having followers and will often put up with constant, yet fleeting marketing messages. Tweet meme is another way for people to feel good about thier self for a tiny investment of a single click.

Inherent in all 4 techniques is the attempt by an influencer to manipulate another by engaging in subtle subterfuge. The only way to undo the lie is with a simple truth: knowledge and understanding that the influencer is always lying.

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Deep Web; Database of databases of databases….

We have posted a few articles about the Deep Web and presented an emerging technology project that promises to provide a database of databases for the next great development of Internet Search.  This short post considers the significance of one aspect of Deep Web Search.

Economics is the science of incentives

Google Search has provided a set of incentives that drives people to document their world by blogging, developing social media, and creating seemingly infinite video content.  The ability to see and be seen is the essence of market economics.

While the promise of searching a huge store of databases may not sound like Saturday social night at the local drive in burger joint, it does by extension, introduce new incentives.  The new technology will drive people to build databases.  A new generation of entrepreneurs will collect, organize, analyze and create – not information – but data.

Database of databases of databases

The first things entrepreneurs will organize are human knowledge data – starting with their own, then relating it to others. Not unlike the human genome project, the vast human knowledge reservoir will be mapped. Entrepreneurs will enter their communities (on line, neighborhood, work, school, church, social networks) and create a database for what other people know and parse the data in any number of important and useful databases.

The reason for this is simple; data are collections of human observations.This is the only thing people are willing to pay for. Markets cannot and do not get any more fundamental than that.

Old News is Bad News

Anyone who follows the news, social media, or some of the tech blogs may have noticed a lot of rehashing of old data – every blog has a posts about how social media will “really catch on”.   New media isn’t so new anymore.  The only thing that makes money is is the disclosure or new data – followed by weeks of rehashing of the data all the way down the rankings.

Next Economic Paradigm

All Financial instruments are characterized in terms of a quantity and a quality. Real news, real insight, and real productivity results from new and reliable data, qualified interpretation of data, and relevant analysis of data – relative to time.   The value of money is directly associated with the quantity and quality of the data representing money – relative to time.

Summary: Going to the source

Data alone are useless.  People must process data into information – the backbone of all economics.  Human knowledge and productivity is the source of all information – derived from data.  Therefore, the only things people are willing to pay for are, in fact, data. Monetization of social media may be the deep dive into the data. Do the math. That’s big news.

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Deep Web: The Data Will Set You Free

Conversational Currency Blog continues to present components of the Next Economic Paradigm as we spot the integrations. We believe that one of these features is the Deep Web, estimated to be 500 times bigger than the surface web or “Google-verse”.

One way to get an idea of how the deep web is hidden from view is to perform any simple Google search except add the term “database”. You immediately notice that an entirely different set of results appear – much of it is extremely interesting and useful. If you do this several times over several terms you will soon ask yourself:

“Where can I find a database of databases?”

Now take your original search term and add “database of databases” to it and again an entirely new search result appears. The results become highly localized and less organized. The results show FAR LESS ADVERTISING and even a few more subscription based data enterprises. But more than anything, the results give you an idea of how large the Deep Dark Web may be.

Now return to the surface web and visit your favorite blog. Where exactly are bloggers getting their insights? Follow the trail of references back to the sources (pass through Wikipedia and Forrester) and you will eventually wind up back at the Deep web.

Revenge of the Librarians

Now here comes Internous. A technology start up by library Scientists who shines the light on the Deep Dark Web with a search engine concept that combines both algorithmic search with human classification. By introducing a new standard called The Internet Search Environment Number, Internous will soon organize the database of databases.

The Next Economic Paradigm

Meanwhile, The Ingenesist Project has specified a parallel financial system with a currency similar to the dollar except backed by innovation instead of debt (both are a proxy for future productivity). In the specifications they call for a knowledge inventory system for what people in a community know (“what’s between their ears?”) as an requirement for a proxy for future productivity in a new financial system. While nobody can predict exactly how this may eventually arise, we most certainly will watch new technologies such as the ISEN very carefully.

Special thanks to Matt Theobald. Here is the Internous video – well worth the time!!

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Dark Net and the Economics of Mutual Anonymity

In 2001, Michael K Bergman, an American academic and entrepreneur and one of the foremost authorities about the Internet, published a paper estimating the “Deep Web” to be 400-550 times larger than the known Googleverse.  What does this mean for everything we claim to know about the web, social media, and social influence marketing?

Andy Becket wrote an excellent investigative piece called  The dark side of the internet that I highly recommend reading.  Among many great points, Andy describes the deep web:

“The darkweb”; “the deep web”; beneath “the surface web” – the metaphors alone make the internet feel suddenly more unfathomable and mysterious. Other terms circulate among those in the know: “darknet”, “invisible web”, “dark address space”, “murky address space”, “dirty address space”. Not all these phrases mean the same thing. While a “darknet” is an online network such as Freenet that is concealed from non-users, with all the potential for transgressive behaviour that implies, much of “the deep web”, spooky as it sounds, consists of unremarkable consumer and research data that is beyond the reach of search engines. “Dark address space” often refers to internet addresses that, for purely technical reasons, have simply stopped working.

The implications of the Dark Web are subtle.  Like “Dark Matter” in space, the dark web may behave as a multiplier to account for that which cannot be explained except by some invisible, albeit, constant force.  We can assume consistence because the common thread that transcends the entire Internet is still conversation. The ability to have a conversation as well as the ability to reject a conversation is part of the Dark Web and still a conversation nonetheless.  The opposite of publicity is anonymity – if the universe seeks balance so too can we expect the web to equalize around the average anonymity of conversation.

Entrepreneurial factors also appear rational when applied to the Dark Web, specifically true ownership.  Ownership includes the right to restrict access from others.  In the Googleverse of search rankings and old economics, watered down and largely unenforceable copyright laws create a wasteful game of Cease and Desist among content providers – not exactly a safe place to converse.  The inability to establish ownership and boundaries of user generated content is a primary constraint on monetization.

Meanwhile, the Dark Web utilizes a knowledge inventory where trusted people of known affinity are given free access to share freely – and anonymously.   Ironically, anonymity improves the quality of a conversation by eliminating the irrelevant data that often constrains conversation.   It is worthwhile to consider anonymity as a possibles monetization factor – pay to hide?

Not all anonymity is corrupt and perverse.  People spend a great deal of time and effort developing a database that represents a knowledge inventory and they don’t want someone to just copy it.   Trade secrets are the great competitive financial instrument of capitalism and depend on secrecy.  For better or for worse, political activity in non-free countries such as China, Iran, and Afghanistan also rely on anonymity. The more time people spend on the web, the more of their personal life that would want to keep to themselves – the ability to avoid Google bots is a tangible conversation.

The phenomenon to consider is that people with mutual anonymity are able to share more freely.  Ironically, anonymity improves the quality of a conversation by eliminating the irrelevant data that often constrains conversation.  Conversely, efforts to constrain anonymity destroys freedom of the web.  Tell that to your web analytics team.

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Open Letter to all Deep Web Researchers

This Open Letter is directed to all Deep Web researchers, authors, developers, practitioners and people who have a great interest in what lies beyond the popularity contests playing out on the ‘surface web’.

I submit this letter in appreciation for the work that you do I also want to present an important application to your research for which you may not yet be fully aware.

As they say, beauty is only skin deep and the hard work of organizing the Deep Web offers an astonishing opportunity for the next economic paradigm. Very few people are aware of this.

Who are we?

I am the director of The Ingenesist Project, an obscure Think Tank in the Seattle area modestly funded by visionaries. Our job is to specify an alternate financial system that we loosely describe as an innovation economy built on a platform of social media.

Consequently, we also specify a new currency backed by innovation instead of debt. Innovation currency is very similar to debt currency since they both ‘represent’ future productivity. As such, these two currencies would be readily “convertible” in exchange – something that we all may need in the not-too-distant future.

Where do you fit in?

Essential to this concept is the relationship between data, information, knowledge, and innovation which we express as a differential equation. Here is a quick explanation – please bear with me:

We can predict the value of innovation by observing rates of change of knowledge. We can predict the value of knowledge by observing rates of change of information. But the most critical element is the ability to predict the value of information by observing rates of change of data. The most critical element in the next economic paradigm is the human interaction with data.

With that missing piece, a new financial system can then capitalize and securitize these “predicted future values” much like Wall Street does with social debt. Deep Web Researchers literally hold the key to ending the oppression of debt economics worldwide. No kidding.

What’s in it for you?

This is where your work gets us really excited: Google induced economic incentives that drove millions of entrepreneurs into the work of creating new information – and yet direct widespread monetization remains elusive. In contrast, human interaction with the Deep Web will unleash economic incentives that will drive millions of entrepreneurs to create databases. The difference is that new Data are the only thing that a market is willing to pay for – not the popularity contests. And wow, is there a market waiting for you.

I understand that you are all very busy given the magnitude and complexity of your work. If this letter speaks to you, then please speak with me. Let’s discuss how your work would be applied to this very important effort. I’m easy to find in the datasphere.

Thank you

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Pirates, Anarchy, and the Monetization of Social Media

(Editor’s note: some ideas adapted from writings of Peter T. Leeson and introduces the idea of IOUs trading as a proxy for production.  The monetization of social media will likely evolve from such an idea)

No sane blogger would post an article suggesting that anarchy is superior to government as a means of producing widespread cooperation…or would they?

As Milton Friedman put it, “government is essential both as a forum for determining the ‘rules of the game’ and as an umpire to interpret and enforce the rules decided upon.” Most great anarchist theories are duly faulted for significant problems coping with cheating and violence.

Nonetheless, large swaths or anarchy exist today.  For example, there is no World Court to enforce World Law, if such laws existed.  Nor is there a Global commercial law to enforce contracts between Global traders. Even at a local level there is no guarantee that the government will protect your property or enforce your contracts.

A common objection to anarchy is that without government the strong will plunder the weak because the weak have an inherent inability to protect themselves. How can self-governance alone protect the weak?

Social Piracy?

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Fallout: FTC and Blogger Payola

 

The FTC recently issued guidelines for payola to bloggers.  The impact and opinions are now emerging over what this means for social media. As with any game played on a new field, rules need to apply.  The questions emerge regarding who the rules hurt, who they help, and how the game will develop in the future due to those rules.

Straight from the horse’s mouth:

The revised Guides also add new examples to illustrate the long standing principle that “material connections” (sometimes payments or free products) between advertisers and endorsers – connections that consumers would not expect – must be disclosed. These examples address what constitutes an endorsement when the message is conveyed by bloggers or other “word-of-mouth” marketers.

Extrapolate into the future:

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Is Freedom A New Economic Paradigm?

A New Economic System of the country of Montenegro is based on complete and unfettered economic freedom; in other words, the elimination of all barriers to conducting business.  Is Freedom A New Economic Paradigm?

Veselin Vukotić ‘s paper titled Economic Freedom and New Economic Paradigm, offers a case study that enlightens us as to some of the core changes, some easy and some difficult, that any proclaimed ‘new economic paradigm’ would place on people, culture, politics, and the markets.  From this insight, perhaps we’ll see a new paradigm emerge.

Freedom; A competitive Advantage

Montenegro has achieved a competitive advantage in their Eastern European region by reducing international trade barriers, treating foreign and domestic concerns equally, reducing “contribution” fees and other taxes, reduction of public spending, affirmation of private property, and encouraging entrepreneurship.   Veselin Vukotić  also notes that the concept of economic freedom is a complete theoretical and practical expression of an idea.  He quotes Plato:

The difference between concepts is the difference between starting ideas!

Therefore, he concludes that the idea of economic freedom is freedom of an individual to conduct business (earn money), and that business is the key factor of a society’s development and individual wealth.  While we now know that unfettered capitalism breaks down at some point, he does accomplish something important – the elimination of all government as a defining element of freedom.

The Singularity Solution

We know it is often easier to solve a problem if we can remove certain elements, even temporarily, and analyze components individually.  Suppose we eliminate Government from the equation, corporations would rule.  However, corporations are made up of individuals, so individuals would rule…they would rule whom?  The logic also breaks down.

There is one exception: what if all individuals were corporations and they ruled only themselves? Corporations are keeping government out of their affairs by keeping people off the books.  The solution is for everyone to structure their existence as a corporation contracting to each other for every conceivable business arrangement.  Heck, it only costs 40 dollars to open a business in the the U.S.

Self-regulating Freedom?

Knowledge would be shared freely, people would be paid for their productivity, diversity and strategic combination of knowledge would be rewarded.  Everyone would own their knowledge and would seek to accumulate more.   Trade barriers would be eliminated, taxes would be reduced, private property would be affirmed, and entrepreneurship would be encouraged.  Like a family, no corporation could become wealthy at the expense of another corporation for very long.

Would you be willing to pay the government to leave you alone? Is that Freedom or a new economic paradigm or both?

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Why is college measured in “degrees”?

 

(Editor’s note; This is the first in a series of articles that challenges the “degree system” of knowledge measurement as archaic and irrelevant to what is actually happening in the world today.  Like the resume system  – it is ridiculous if not outright damaging to the prospect of knowledge behaving, and therefore, trading like a financial instrument.  

Why do we still care about college ‘degrees”?

The information that fuels the next economic paradigm will not be captured in the form of college degrees; rather, it will be captured in extremely detailed granularity of unique collections of knowledge assets in diverse combinations of persons that solve complex puzzles – and then share the solution with others.

This begs the question, why do we still care about University Degrees?

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Bretton Woods II – For the Biosphere

In continuation of our series on New Economic Paradigm, the famed environmentalist Dr. David Suzuki points the an outdated financial system where the biosphere is treated as an externality to economic growth.

“When economists and politicians met in Bretton Woods, Maine, in 1944, they faced a world where war had devastated countrysides, cities, and economies. So they tried to devise solutions. They pegged currency to the American greenback and looked to the (terrible) twins, the International Monetary Fund and the World Bank, to get economies going again.”

Whereas Bretton Woods (1) was tasked with rebuilding a war torn world, a new Financial Doctrine is needed to rebuild a war torn Biosphere. Economics as a discipline is based on the fundamental effects of selfishness and Bretton Woods demonstrated that we could in fact define “self” in terms of including the preservation of others. Now the task is to define “self” as including the Biosphere for which a new economic accord could certainly accommodate.

After all, the biosphere in an economic component. Like humans, it is selfish and will easily progress to a new “economic” state in response to economic inputs. In other words, don’t worry about destroying the World, it will take care of itself with or without humans.

Dr. Suzuki identifies two flaws in the current economic paradigm:

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Gross National Happiness

Continuing our series on the Search for the Next Economic Paradigm, we feature an unlikely authority on Economic development. The Gross National Happiness Metric hails from the Himalayan country of Bhutan listed by the UN as a “Least Developed Country”.

The linked presentation below reports on the GNH (Gross National Happiness) conference. Yes, people are getting together for an annual GNH conference just like the famed GNP (Gross Domestic Product) conferences elsewhere.

Hypothesis: Paradigm shift related to global societal development

• ‘Economic growth’ as the dominating paradigm of ‘progress’ is increasingly under challenge
• Growth of GDP is unsustainable and does not lead to more happiness
• We are in a process of Redefining Progress and Global Transformation
• Needed: Multi-stakeholder, multi-cultural and intradisciplinary as well as participatory public support networks for an emerging new development paradigm

The Production of Happiness

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In Search of A New Economic Paradigm; Part 1

Too many things too big to fail.

It could be currency collapse, an environmental collapse, a pandemic collapse, a food collapse, a water collapse, Energy collapse, a political collapse, or any number of Black Swan events – something somewhere too big to fail will fail. When that happens, it will take everything else down with it.  After all, that’s what too big to fail means.

Look on the Sunny Side

The Idea of a New Economic Paradigm is gaining modern popularity.  This declaration is a indeed a grand and lofty goal for the collective human consciousness to grasp.  But grasp it we must; both Socialism and Capitalism are bankrupted social models. Quit bickering, It’s time to move on

Do something, anything:

The point of this recurring article is to understand the ideas of other people as to what a new economic paradigm is or needs to accomplish.  The following are a few that I’ve dug up and will feature here as a repeating feature Called:  In Search of The New Economic Paradigm.

***

It’s Time For A New Economic Paradigm by Joe Kresse, Foundation for Global Community

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The Power of Social Taxonomy

Revolutionary:

Ask the French about linguistic purity and you get the feeling that an attack on the language is an attack on the culture.  Likewise, corporations arising from the industrial revolution communicate internal structure and processes through the use of a well protected internal taxonomy.  This serves as both a means of storing knowledge across generations of workers, and as a means of encrypting the knowledge from those who would pillage the enterprise.

For example, some people who leave Boeing (a 94 year old company) have a very difficult time re-integrating into society because many of their professional skills and tools are articulated in a language that nobody outside Boeing understands.  Ex-employees of many large corporations often find themselves professionally invisible through an extended period of re-adjustment.

Melting Pot Economics

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Freedom of Speech; Use it Wisely

The recent Google quandary involving that most unfortunate rendering of Mrs. Obama led to many interesting articles about the invisible line between freedom of speech and profiting from indecency against another person (or group of persons).

Among the more intriguing conclusions is that those who exercise their freedom of speech should do so at the price of their anonymity.  As such, the community can likewise exercise their freedom of speech in response…sort of a market incentive system, it seems.

So what exactly would happen if the offensive content were accompanied by the name, address, business, and email of the person who created it?  How would their personal freedom be enhanced or restricted based on their contribution to the “self-discovery” of society?  How does a social medium enhance or restrict the inalienable rights so preserved in our nation’s constitution by our infinitely wise founding fathers?

I suppose that the founding fathers also had an issue with anonymity.  By virtue of their signature on the declaration of independence, they were willing to pay for their freedom of speech with their lives. This singular act is what empowered the document most. They bet their skin to preserve their oppressor’s freedom of speech regarding the same matter of independence.  Today we call that courage but in most communities it is common practice:

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