The Branded Debit card has long been a staple of the vanity financial services industry. Having your favorite football team, alma mater, or non-profit proudly displayed upon your purchasing prowess is a clever offshoot of those printed checks of days gone by. Now, in the age of social media, YOU are the brand. Your product is your information and the information that passes through your social graph.
Self-branding
The most valuable asset is not who you’ve known in the past – many of those relationships are played out. Rather, it is whom you will know in the future. Your future connections are where all new innovation will be valued – all the decisions that are yet to be made and all the intentions yet to be acted upon. The only metric that can accurately predict this is your knowledge inventory; what you know, what you are talented in, and what you enjoy doing. You are the future maker.
