The Next Economic Paradigm

Tag: Million

1,000,000 More Become Invisible, Powerless, and Marginalized

The September Job Numbers are out and the trends are disturbing.  Millions upon millions of Americans are now wondering how they are going to safeguard the health and welfare of their families and property.  As these people lose their “money” they become increasingly invisible, powerless, and marginalized – except for one single, solitary, beacon of earthly influence.  Social Media.

Now, more than ever, we need to implement an alternate economy with an alternate currency.  I am not pitching some “anti-dollar-therefore-anti-American” platform, I am talking about what the hell will millions of unemployed people and their families do if they don’t have a functional currency they can trade for basic needs and services.

These same people have tons of practical experience, diverse knowledge, and worthy intellect – but no money?  It makes absolutely no sense that “productivity” should become so divorced from the value of a solitary currency.

We must come to the immediate conclusion that social media can be a fabric that binds the American economy.  If done correctly, Social Media can become the basis of an economy that rewards social priorities over Wall Street Priorities.  But ONLY if done correctly.

While the institutions around us falter, social media will increasingly duplicate – for all practical purposes – the functions of these institutions in our society.  As this transition takes place, we must lead social media in specific and intentional directions.  This cannot be a “traditional” market driven process – the market is what we’re trying to correct.  This cannot be a random process or else it will become reactionary and feed on itself.  Instead, Social Media needs to be organized in a manner that allows information, knowledge, and innovation – the basis of human productivity – to trade like a financial instrument.

What if I told you that it would be a lot easier than it sounds?  What if I told you that almost all of the components needed to build this new economy already existed in the social media landscape?  What if  I told you that Government, Corporations, and Wall Street will not do this for us.  What if I told you that the risk from not doing anything far outweighs the risk of trying to develop and implement an economy built on a social media platform.

Everyone must have a productive role in the next economic paradigm – employed, unemployed, communities, traditional media, even existing corporations and their advertising departments.  All of the existing infrastructure is in place – it only needs to be rearranged a little bit.  That is what The Ingenesist Project hopes to initiate.  We may not be 100% correct and the process that actually arises may be substantially different, but we need to start somewhere.

Meanwhile, here are the Jobs stats for September;

Headlines: 263,000 “jobs lost” and unemployment rate up to 9.8%.

That’s not good – there goes the “second derivative” argument. Weekly earnings are also down by $1.54, which is bad news too. But the Household Data is VASTLY worse than reported. Here are the month-over-month changes, and they’re in the realm of frightening.

Civilian Labor Force: 154,879,000 to 153,617,000 this month.

Employed: 140,074,000 down to 139,079,000 this month.

That’s a loss of 995,000 jobs, not 263,000, and the labor force contracted by 1,262,000 people!

THE INVISIBLE PEOPLE: The people “not in the labor force” rose by a staggering 1,516,000 in the last month (”unemployed” who have given up and exited the labor force).

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The 1.6 Trillion Dollar Waste of Time

Countless blog articles and news reports complain about information overload in our society.  People are so occupied filtering information that they no longer have time to act on what is deemed important.  Every thought, idea, message, and picture that enters the human mind is stored somewhere by the magnificent human brain.  But the onslaught continues in spam, junk mail, billboards, pop-ups, aesthetic pollution, and road signs.

Endless War:

It’s a war that we cannot win so we just resign ourselves to the noise. Adult attention deficit syndrome is on the rise and I personally forget ideas quickly as they are replaced by new data appearing in my field of view.  I am increasingly aware of the huge time expenditure and the tremendous loss of productivity that is induced.

Money is time:

The underlying premise of Innovation Economics is that money represents human productivity and the only way to sustainably increase the quantity of money is to increase human productivity.  The only way to do this is to innovate.  This and other articles from the Ingenesist Project predict the value of innovation economics by the amount of productivity saved through the application of IE principles.

The Ad Spend and who really pays?

In the United States 2% of the Gross Domestic Product is spent on advertisements, not including the production cost of the ad. This is equal to 280 billion dollars per year.

Although direct response professionals usually project a response rate of less than 0.1% which means that 99.9% of the views are irrelevant noise. Time, energy, bandwidth and human productivity are consumed in seeing the ad, determining it is irrelevant and moving on (or sitting through the ad if you are captive such as TV commercials).

Pass Complete Ratio:

On super bowl Sunday, 90 million people will sit through a 30 second commercial that cost the advertiser 3 million dollars to air.  For an irrelevance rate of 99.9% , 375 man-years of productivity are lost.  For an average salary of 50,000 dollars per year; 18.8 Million dollars of productivity is burned by a single commercial.  For an 18.8M dollar productivity loss on a 3 M dollar ad spend, the ratio is about 6:1.

This means that for every ad dollar spent, 6 are lost in unrealized human productivity.  For a 272 Billion dollars spend at 6:1 irrelevance, then 1.6 Trillion dollars worth of human productivity are lost every year.

The most willing viewer is the most worthy viewer

The Ingenesist Project specifies a knowledge inventory system where a person’s knowledge inventory is represented by a packet of computer code.  Since the dissemination of this code is in the power of the owner, money spent on advertising can now be spent on compensating people for their time viewing and responding to an advertisement that they are actually interested in.

Economies of scale for advertisers can be produced by supporting groups that bring communities of people together in social media activity.

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So if media advertising disappears, what will the rest of us do with all of our spare time?  We’ll spend it with our families, friends, communities, and groups talking about what we know best – and the great products that empower us.

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