Tag: Relationship economy

If it Quacks like a Buck…..

On August 13, 2009

If it looks like a buck, and talks like a buck, and quacks like a buck – it’s probably a buck.

So when your money gets “free will” and starts walking out the door door, that’s bad enough. When flies out the window en mass enabled by the same social media that brings money in the door – serious management issues arise. Should organization choose fight, flight, or cooperation?

Battle lines are being drawn:

“Among large U.S. companies, 33% have employees on staff to monitor e-mail messages — up from 15% last year, one survey found. The Proofpoint study also found that 31% of companies had fired workers who breached confidentiality via e-mail, and 8% had fired someone over a social-networking leak. The survey found 41% of respondents are worried about potential leaks via Twitter. ZDNet (08/10)”

“Marines banned social networking sites from their computers Tuesday due to security concerns, and the Pentagon announced a policy review. But Pentagon’s top officer will still tweet (Christian Science Monitor 08/05)“

“A great way to keep up with the latest Navy news is through the MyNavyMyFuture Twitter handle: https://twitter.com/mynavymyfuture. Just FYI for anyone who’s on Twitter. The handle is based off the Navy Officer site www.mynavymyfuture.com. (NavyNima – recruiter)“

The New York Times reports, “The N.F.L. has identified the enemy and it is Twitter.”

There are literally thousands of articles on this subject but none of the few that I read came to any conclusion, so I will:

Money is becoming intangible (cannot be contained) and Social Media is becoming tangible (has become the container)

The very structure of organizations is changing. Trying to control the temperature of the room when the windows have been blown out will only destroy existing controls faster. A completely new economic structure is emerging complete with new factors of production, incentives, institutions, accounting, and currency.

Swap or swamp?

Easier said than done? Not really; all we need to do is swap the same methods that we use to manage tangible assets with those same methods that we use to manage intangible assets. There are in fact people and organizations trying to do this (specifically this author) but you won’t find then in corporations anymore.

Companies have no choice but to understand migration patterns, flock actualization needs, motivation, and environmental issues. Going from an economy where the corporate charter is only “to deliver shareholder value” to one of safeguarding the health and welfare of people and their property” is a huge leap.

The discussion of Conversational Currency is required to understand the underlying economic forces that drive social media and the emerging institutional structure for corporations to create value in a computer enabled society.

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What is the ROI for Social Media?

By Admin

On May 5, 2009

In General Information

The quick answer is that ROI is indeterminable – get over it.

ROI is a static measurement where financial decision makers look into the Crystal Ball to project a future economic outcome which is then be protracted back into the present to arrive at a value of an investment opportunity. In case you have not noticed, this valuation method is largely bankrupt.

Like lipstick on a pig

Yet ROI Persists. B-schools teach SWOT; Strengths, Weaknesses, Opportunities, and Threats as a means of dressing up our projections with yet more projections. All the ROI in the world may predict the economic future but as soon as people react to the market condition through improved information in Social Media, all those models fail. This is called reflexivity and it is becoming a dominant influence in all financial projections in the age of Social Media.

Fortunately, the true visionaries of the next economic paradigm are increasing in numbers and rapidly moving away from the ROI model into something far more valuable simply by asking the serious questions……

Hey, what exactly is the currency we’re using?

David Bullock and Jay Deragon from the Social Media Connection Network are producing a series of videos investigating the currency of social media where they astutely ask the tough questions, “What are people trading?” and “what is a Tweet worth?” While these may seem like simple questions, they have many an ROI expert stumped.

Nobody really cares if I had bacon for breakfast; so the ROI on that tweet is exactly zero. However, if you get 15 tweets in an hour on the same subject – there must be something important related to bacon today. The more people sending bacon tweets, the greater is the value of my “option” to react to what looks like a bacon pandemic. Still, I hold the option, without the obligation, to expend my limited resources in response.

Options have value

The value of social media is counted in options – not ROI. Social media is dynamic, not static. Therefore “Strengths, Weaknesses, Opportunities, and Threats (SWOT)” are also highly dynamic moving targets that are highly contagious in social media and cannot be foretold in the next 5 days let alone 5 years. The cardinal rule of business is to collect assets and reduce liabilities. An option is an asset and an obligation is a liability.

ROI fails.

ROI is a future projection brought to the present. Options are collected in the present and projected to the future – there is a fundamental difference between the two that must not be overlooked. People are doing something, they have a plan, they are cooking up a new trick and the ROI is indeterminable…

Options have value and obviously people are willing to pay for them with their time at a keyboard, therefore, they are willing to pay for them through any medium of exchange. This is what people are doing on social media – collecting options. The Next Economic Paradigm will provide a means to cash in those options. Hold on to your chips, the social media game is far from over.

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What Comes After the Knowledge Economy?

By Admin

On March 25, 2009

In General Information

The Ingenesist Project was featured in this video for Social Media Connection Broadcast Network produced by Jay Deragon. This is the first of many videos that we will be producing in order to explain what the Ingenesist Project is and why it is so important.

The Innovation Economy is the next level of economic development following the knowledge economy. It will not be induced by corporations, Wall Street, or even the Federal Government. This is something that we must create for ourselves as a social movement. Social Media will play a pivotal role in this next economic paradigm.

Please watch this video and send any comments, questions, or ideas for future broadcasts about the Ingenesist Project.

I would like to thank all of our contributors for their endless support.

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Pride, Prejudice, and the Relationship Economy

By Admin

On January 3, 2009

In General Information

Fifteen years ago, I found myself at a remarkable crossroad of social networking. I had just delivered a paper on the NAFTA Mutual Recognition Document (MRD) for Engineering Professionals at an academic conference at a University in Mexicali, Baja California, Mexico. Those were exciting times; the MRD was the first modern attempt to treat knowledge like a tangible financial instrument.

My paper was well received and after so much preparation, I decided to take a walk to unwind. It was a warm evening and I hiked briskly down a side street drifting deep into contemplation about the possibility of a great new international social network. Engineers from both developed and less-developed countries could build the infrastructure for real economic growth against the forces of oppression and cheap labor.

Soon, the pavement turned to dirt and I realized that I was very lost. I looked up through the haze of smoke and dust casting awkward shadows from a lonely street lamp through the tangle of power lines. Nearby, a group of Cholos sipped their Caguamas from various crouch positions. In the distance the sound of Mariachi music, dogs barking, a televised soccer match, and a crying baby droned on in a muted cacophony. The smell of Carne Asada combined oddly with musty earth, car exhaust, and a distant sewer vent. The world suddenly became surreal as my enthusiasm for social networking gave way to foreboding anxiety.

In the corner of my eye, I caught the shadow of a figure limping toward me from behind a brick wall long under construction. Old, torn and stained ranchero style clothing hung from the frame of the dark figure that approached. His boot heals were worn to the ground and his broad dark bandito mustache hung low contrasting with groomed hair. His weathered face, expressionless, relayed his many years of life in the parched desert.

My anxiety turned to terror as my worst fear appeared before my eyes. This dark stranger raised his hand to reveal the shiny barrel of a very large handgun. I was too scared to move. My mind raced as my heart screamed out “DEAR GOD, PLEASE DON’T LET IT END LIKE THIS”. Then, in a smooth reverent motion, the dark stranger held the pistol flat with both hands as if presenting a gift.

He calmly spoke in simple Spanish, “Would you like to buy my pistol?” After an long pause, I found myself stuttering back in my broken Spanish “You have a very nice gun sir, but I am not in the market for one today, thank you”. He returned the weapon to his pocket and offered a sincere salutation of good health to me and my family before walking back into the darkness. At that moment, he reminded me more of my late grandfather who I missed dearly rather than evil presence I so feared a mere 20 seconds earlier.

My heart raced as I retraced my steps back to Campus. Suddenly it occurred to me: If this old man thought that I had enough money to buy his gun, why didn’t he use the gun to take my money? I asked a local colleague about my experience to which his response was, “The old man saw that you looked respectable. He knew that you could be trusted with the responsibility of owning the weapon and not present a threat to his family, children or community (i.e., HIS social network)”

I realized that this poor dark stranger of the night paid me the highest professional compliment I have ever received. I can only hope to find in myself the humility to live up to his prejudice and to live down to my own.

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The Balance Sheet for Knowledge Assets

By Admin

On November 6, 2008

In General Information

Innovation economics has a way of forcing us to look at the mirror image of conventional wisdom. This article will look at knowledge assets as they might appear on an accounting balance sheet. You may be surprised at what happens at the bottom line.

Wall Street will often reward a company that has a large backlog of orders. This can appear in the eyes of most observers as an asset. After all, who would not want a backlog of orders? However, in the world of social media, a huge backlog causes a serious problem – it represents commitments made that have not yet been delivered. An unfulfilled promise in a social network is a liability and not an asset. By extension, a backlog in an innovation economy is a liability and not an asset (note: climate change).

Applying conventional wisdom to an innovation economy, we find that most companies have an excellent inventory of the “liability” but a poor inventory of the “asset” that will execute those promises. All of their plans, specifications, blueprints, job descriptions, policies and procedures, etc., are liabilities in an innovation economy because these define the promise that is unfulfilled, not the asset that will fulfill them.

Until recently, companies assumed that the right knowledge assets will always be available – an assumption that for a long time has limited the level of productivity that humans can achieve, specifically, the sustainability of natural resources. The absence of a knowledge inventory limits the complexity of problems that humans can solve much like industry was limited to custom machinery before Eli Whitney demonstrated the concept of interchangeable parts less than 200 years ago.

Further, if the product line is expected to have a life cycle of more than a few years, the knowledge inventory must extend beyond the doors of the company and into the surrounding community. Therefore, the knowledge inventory must take on the taxonomy of the community, not the taxonomy of the corporation such as skill codes, levels, titles, etc. The requirement is now clearly in the domain of social networks. Yet, I still hear grumblings in the blog sphere that social networks cannot be monetized – nothing should be further from the truth.

So, let’s talk about the bottom line. For example, Boeing announced today that their greatest future challenge would be the availability of engineers. Boeing has a market capitalization of $34B and a $300B backlog. Money has a 10:1 multiplier as it travels through and economy. For a balanced accounting statement, what would be the real value of a social network that can capture the correct knowledge inventory to support Boeing; 34B, 300B, or 3T?

In general, valid estimates of the bottom line can vary by 2 orders of magnitude depending on the point of view of Wall Street, corporate management, or the social network community. Who would be the better steward?

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