Tag: social game

Social Currency Takes Flight

On December 6, 2010

Private Aviation is the first of several industries planning to launch a new class of business methods built on a “Social Value Game” developed by The Ingenesist Project . Social Flights is a virtual airline which aggregates communities according to their interests, knowledge assets, and social graph. Social Flights matches people with mid-distance transportation options that deliver them exactly where they want to go in a shortest period of time and the least amount of harassment.

By the time you factor in Social Value, the price of private air travel becomes highly competitive.

In this variation, The Airplane Game has 4 players; (1) A traveler, (2) accredited private jet operators throughout the US, (3) travel services vendors, and (4) a 3rd party entrepreneur. The objective of the game is for each player to act in their best interest to ultimately produce a door-to-door cost of traveling between two geographic points on a private jet equal to or less than the cost of making the same trip on comparable modes of transportation. The true door-to-door cost will be denominated in social currency and then converted to financial currency to establish a par value.

The Airplane Game scheduled for departure in 2011

The game starts when a traveler states a anonymous intention to geolocate between their zip code and any distant zip code. This intention will be sent to a private jet carrier who will establish a price for each seat based on a full plane. Next, vendors for products and services matched to the traveler’s intensions – such as ground transportation, hotels, restaurants, interests, and tourist attractions at both zip codes – will assign a contingency coupon of known face value against the airfare of the private jet seat thereby lowering the cost of the seat.

Enter Social Entrepreneurs

Next, 3rd Party Entrepreneurs will use social media to locate seat inventory to put in play. Then, they will locate product/service inventory to put that into play. Finally, they will locate “Social Inventory” in each zip code to fill the jet and drive down the ticket price even further in what amounts to social arbitrage. The Social Flights Algorithm will compare the social value such as time savings, carbon footprint, airport congestion, and experience quality against the comparable modes of transportation, such as car/bus/train/commercial aviation, and provide a par value for each option.

Social Value Conversion Factor

Social profits can be maximized where people are empowered to travel point to point consistent with their social graph rather than car, train, or hub and spoke commercial aviation modes. Decreasing social friction increases social profits. This launch further demonstrates how any asset, from jets to zip cars to public infrastructure, can be leveraged to create abundant social value.

The aggregate effect of such businesses will establish a conversion factor between social currency and financial currency from which any number of social productivity applications can be built and monetized.

Social Value: The Aerobics Game

By Admin

On October 23, 2010

In General Information

The Social Value Game is a not a social currency exchange, it is a social value exchange. The objective of the game is to convert financial value into social value, then create new value, tax-free and frictionless in any number of social currencies, then convert it back to financial currency + social value. The strategy is to identify and leverage an existing high value social resource and organize a community of people and other vendors around that resource.

Consider the following example:

The Aerobics Instructor Game

Suppose that a popular aerobics instructor has 20 students and charges 40 dollars for an 8 week class. The local health food store will place 10% coupon on store purchases against the 40 dollar tuition for the duration of the class. If the student bought 400 dollars worth of food from the health food store in 8 weeks, their tuition for the aerobics course would be free. If they spend more, then the aerobics instructor is paid more. The health food store already spends 10% of sales on advertising so they are largely agnostic to the source of the impression.

It is in the instructor’s best interest to enroll people who are likely to spend the most at the store. Given this arrangement, a sporting goods store may offer a similar coupon against tuition as would an Indian Restaurant, or even a health insurer.

The health food store gains loyal repeat customers without advertising

The aerobics instructor may maximize her profits by enrolling a health food chef or a caterer, a wedding planner, or people with large families. She may negotiate a services with a hotel enrolling guests while extending food discounts to the restaurant. If she’s successful, event pictures pop-up on Facebook and deals appear on Twitter. The aerobics instructor becomes knowledgeable about the products and the community and talks about them with her friends.

The Social Value Index

The Social Value Index compares the cost/benefit of the non-integrated advertising model with the cost/benefit of the socially integrated model of community benefit. The Social Value Index rewards this store for enabling entrepreneurs in exchange for loyal repeat customers. The Social Value Index favors this instructor for being knowledgeable and supportive of her community and available health resources. The Social Value Index rewards the network of secondary vendors who align with the aerobics instructor and who may likewise offer electronic coupons.

The coupon constitutes full disclosure therefore, it is clearly not in the best social interest of the aerobics instructor to accept coupons for, say, cigarettes. It is not in her best interest to cheat since her social value would be punished if her actions were found to be fraudulent. The Social Value Index rewards Aerobics students for participating in socially redeeming activities. The alternative is for the Health Food store to drop a lot of money on TV commercials, Google Ad Sense, and Social Media Spam.