As an Engineer, my respect for the Advertising/Marketing/PR, as an industry, is diminishing daily. I see what is gorged behind the curtain and I see what is reguritated in front to the curtain. The degree of hypocrisy defies social responsibility.
While many Marketing and PR professionals have a deep commitment to social values and the empowerment of people and their communities, many also see society as a big fat consumption machines whose collective minds can be mapped and channeled into “basic-needs” reactions designed to ultimately meet Wall Street priorities over social priorities.
Meet your maker
It is also not surprising that the advertising industry is also on the front line of social media where savvy gamers call themselves strategists, gurus, and experts over the very game that they cannot control. They are quick to define “Social Media Innovation” as new ways to penetrate the hearts, minds, and eyeballs of people and their paychecks.
