Tag: Social Media Page 5 of 6

Social Media and Flip-floponomics

On August 28, 2009

Flip-floponomics is a term that I just coined with this post which means:

1.    A traditional business method flipped on it’s back to reveal a new business method
2.    A mirror image of a previously accepted economic paradigm
3.    sing. n; flip-floponom; A phenomenon of flip-floponomics.

Let’s demonstrate how this works.

Flip-floponom A:

Twitter has announced that they will mine user generated data and process it into business intelligence which they will sell to corporations for a whole lot of money. As such, corporations who were unable to figure out how to charge people a whole lot of money money to “watch” social media can now be charged a whole lot of money to “watch” social media

Flip-floponom B:

YouTube can’t make money on ads because viewers don’t care. But with user generated content such as Jill and Kevin’s wedding (with 12 million views), Chris Brown landed a land slide of sales for the song “Forever”. The audience is now the Brands positioning themselves to be “user-generated”.

The Mother of all Flip-flopona:

Before flip-floponomics: entrepreneurs assumed that they had the knowledge to execute a business plan and they went to the bank to borrow money.

After Flip-floponomics: entrepreneurs assumed they had the money to execute a business plan and they go to social media to borrow the knowledge.

Next economic paradigm:

With the continuing integration of social media, every single business transaction has the potential to be re-invented in the mirror image if itself using the principles of flip-floponomics. The opportunities for future entrepreneurs who figure out this class of business activity can be described as nothing short of astonishing.

Image Credit Picasso

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What is Viral Marketing Immunity?

By Admin

On August 24, 2009

In General Information

The great promise of social media marketing is the free viral sales force. Magically, if one person can be made to love your product, they will tell all their friends who go off and tell all their friends. Some PR companies even go so far as to promise to deliver the “viral sales” force. What actually happens is quite a bit more complex.

Social Media Immunity to viruses

I recently met a very tech savvy person at a social media convention who had recently returned from overseas with her Acer notebook computer. She proceeded to give me a detailed analysis of important features such as size, weight, battery life, connectivity, durability, replacement parts, customer support etc. I was about to buy an HP until I heard about this hot new Acer. As I listened intently, I realized which features were important to me and which ones were not. With all this new information, I bought a Dell.

So how did someone touting an Acer actually convert me from HP to Dell? Frankly, that’s not relevant, what is relevant is that Toshiba was not part of the above conversations – they were attacked by the virus.

Developing a vaccine:

Dell, Acer, and HP could have each dropped 1,000 dollars into a pool of money. Those 3,000 dollars could have been used to sponsor a community of bloggers to write about the systems, methods, techniques, and products used by their community, just like they would do anyway.

The Next Marketing Paradigm:

Brands will commit funds to people who share active conversations in the areas that truly interest them. Bloggers will be rewarded for bringing together the communities around natural affinities such as boating, gardening, woodworking, sports, or music, etc. The names of the sponsors and the funding amounts will be public information, of course, but the funding will be disassociated from an actual purchase.

Just a new twist on an old marketing principle:

McDonalds spends a great deal of money figuring out the best street corner to put a franchise. At first the franchise turns out 500 meals a day. Then comes Burger King and together the street corner now produces 1500 meals per day. Next, DQ moves in and the intersection now produces 3000 meals per day. Without competition a franchise may serve 500 meals. With competition, each “competitor” serves 1000 meals per day. The street corner has become a “destination” of choice; literally and figuratively.

Knowledge Malls:

The difference is that the Mall concept is “arithmetic” scaling with upper limits, while the social media mall is multi-exponential.

1. When diverse groups of people get together, they share information, exchange knowledge and innovate, innovate, innovate. Innovation creates wealth exponentially. Wealth creates customers exponentially. Every conversation is an event and every event presents multiple opportunities to carry a message far and wide, exponentially.

2. Tangential innovation are the opportunities that are enabled by the primary innovation – often called “Apps”

•    Bloggers help define the community allowing for superior targeting App.
•    Even if a brand does not “win” the sale, they will gain valuable business intelligence App.
•    The brand wins a first mover advantage on the next product development cycle App.
•    Brands win trust because they are supporting a community App.
•    Brands win loyalty – like insurance – if something goes wrong, they are readily forgiven App.

3. The cost of absence App. The worst brand message is to find one’s brand locked out of the game, maybe Toshiba will find this post on Twitter.

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Listening For What People are Listening For

By Admin

On August 20, 2009

In General Information

Communities organize themselves:

Most people do not listen completely in conversations because they are too busy planning their response to what they think the other person is going to say. Often what seems like astute response is a template that may fit a moment but can kill a conversation. The successful conversation occurs when all participants speak to what the others are listening for. Not an easy trick.

I Heard the Ocean

When I first got into this social media stuff, I had a lot to say. Then I figured out that nobody was listening; I learned a lot since then. As soon as I started to listen, people started listening back. Today these people are my heroes, I hang on their every word, their generosity is roughly 70% of my social media world – where did they come from and where can I find more people like them?

Well, that’s all I have to say about that, so let’s listen to Janet Fouts. Part of her quote is a product pitch, but that illustrates an important point in Innovation Economics; conversation is currency and this currency has value:

“Before you dive into social media for any reason, listening should be your first step. What are people talking about and where are they doing it? Is there buzz out there about you or your product that you didn’t know about? Who should you be connecting to? Has there been a recent event you want to find out more about?

Setting up listening tools from free to paid versions can give you a tremendous amount of information and help you find even more things to talk about. I’ll give working examples of listening tools, outline a strategy for effective listening and give you some ideas to use this information in a real world setting.

This short 30 minute session will include links to both free and paid listening tools and creative scenarios for use.

You will learn how to:

Set up a set of listening tools to cover multiple platforms
Identify the right listening tools for your own needs
Identify the best networks for you to participate on
Evaluate what you find
Creative ways to engage and communicate your message
Find new topics to populate your blog and online discussions
Evaluate how effective your social media campaign is

Thanks Janet, Now here is a hint at the product pitch at Conversational Currency:

“In a few months, events such as Janet’s may need not be funded by the participant. Rather, our sponsors will support events for those most worthy of participating. Why would sponsors do such a thing? Maybe they too are learning to listen, after all, roughly 70% of the US economy is consumer spending. Will roughly 70% of ad budget be allocated on listening?”

What does all this mean? keep listening!

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Humility R Us

By Admin

On July 28, 2009

In General Information

Many companies are flocking to Social Media as the great new tool for pitching products. The results have been mixed; there are winners and there are losers. At first, there was no clear path toward certain success but now the differences are becoming increasingly clear. Humility is rewarded and arrogance is punished.

If “Nice guys finish last,” is the mantra of the old world, then “The last will be first,” is the motto of the new. To understand why humility works in social media, we need to understand what humility is.

Cashing the Reality Check

Humility does not mean looking down on oneself or thinking ill of oneself. It really means not thinking of oneself very much at all. The humble are free to forget themselves because they are secure. So when they mess up, the humble don’t have to cover up. They have nothing to hide.

All this is simply a way of saying that the humble are in touch with reality. If the definition of insanity is being out of touch with reality, then in the old world, “nice guys finish last” illusion is clearly insane.

Strength in numbers

Since the humble are secure, they are strong. And since they have nothing to prove, they don’t have to flaunt their strength or use it to dominate others. Humility leads to meekness. And meekness is not weakness. Rather, it is strength under control, power used to build up rather than tear down.

You can’t buy happiness

Back in the early 90’s, I worked on an ad campaign in Hollywood. The producer told everyone; “The objective of this commercial was to steal the thing that people love about their self, and sell it back to them for the price of the product”.

The marketing message has been for many years much along those lines. Make people believe that they need something that they don’t. Make people believe that they can buy happiness, love, and community. Make people believe that reality is something that can be escaped.

Rising Tides float all ships

The great brand messages, the successful blogs, and the viral communications in social media all have one thing in common. They provide true and real value to the most people. They produce correct and practical insight for the most people. They empower the most people to help their selves. They amplify the priorities of the most communities. They help the most people to be successful in their clear and present reality.

Soul Searching

Ironically, it will take great introspection in the hearts of many corporate brands that follow the old rules of marketing. These corporations need to look backwards into their own corporate philosophy and business plan to re-identify what they represent and how they represent it. This new identity must reach into R&D to define what innovations are developed and what features they provide. This cannot and will not be easy for most.

Since the humble are secure, they are strong. Likewise, when Brands are humble, they too are strong and they don’t have to flaunt their strength or use it to dominate others. The power of social media is to build up rather than tear down.

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What is the Current of Currency?

By Admin

On July 26, 2009

In General Information

There is not much more ‘federal’ about the “Federal Reserve” than there is about Federal Express. Except, the Fed is a private company for whom the US government is the “Legal Tender”; literally and figuratively.

We could analyze this cozy relationship or we can realize that the value of any currency is a social agreement among people who trade it for goods and services. There is nothing keeping each and every one of us from “legally tending” a currency in communities to exchange for goods and services – as long as there is a social agreement.

The Semantic Web:

The word “currency” has several meanings. It can mean a “medium of exchange” such as “bank currency”; or it can mean a placement in time such as a “current edition”; or it can mean the flow of something such as the “river’s current”. Money is, in fact, all three; it is exchanged, it changes with time, and it moves things. Therefore, anything that does these three things can be used as currency.

Social Media space has awarded civilization with an extraordinary capacity to create, maintain, and design social agreements. Social agreements are founded on conversations between people. Conversation is the medium of exchange for the trade of goods and services long before the money is distributed (or not).

The Value of Value:

The value of the dollar is not changing, but the value of the social agreement is. Conversations about Land, Labor, and Capital are transcended by conversations about environment, health care, social justice, human rights, and global freedom. The social agreement that once supported the value of a dollar is now supporting something else. The value that the dollar once contained is being transferred someplace else. The people that once controlled the value of currency are being replaced other people. The social agreement is being replaced by another one.

To understand the new social agreement is to understand the currency of currency. To support the conversations that define the new social agreement is to support the value of social currency. To support the value of social currency is to support the value of money.

Humility: The New Economic Paradigm

In order to intersect the flow of money people need to be trading a conversational currency. In today’s economy, in order to find value, we need to ask someone else where it is. In order to create value, we need to tell someone else where it is. In order to stay “current” we must engage with others. In order to preserve value, we need to preserve the value in others.

Most importantly, especially for those who want to hold a great deal of money or power or control: in order to hold value, they must give it away. In order to hold power, they must empower others. In order to hold control, they must give up control to others.

Conversely, Humility is the new gold standard and the bad guys will always try to steal it. Does this sound familiar?

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Is a social contract legally binding…and who cares?

By Admin

On July 13, 2009

In General Information

Trillions of dollars in play:

Trillions upon trillions of dollars worth of value that once coursed through the veins of Market Capitalism is being transferred to social media from the legacy economy now stifled by insurmountable debt. These numbers are indeed spectacular because they account for the invisible value “lost”, and most importantly, the calculations provides clues on how to “find” it again.

What is a Social Contract worth?

According to Legacy Economics, the term “social contract” describes a broad class of theories that try to explain the ways in which people maintain social order. The notion of the social contract implies that people give up some rights to a government or other authority in order to receive or maintain social order. Otherwise, we would each have unlimited natural freedoms, including the “right to all things” and thus the freedom to harm all who threaten our own self-preservation; there would be an endless “war of all against all”.

Take me to your leader

By contrast, Social Media begs the questions: who or what exactly is that authority? Isn’t the greatness of the Internet the lack of an all powerful authority? So why aren’t we at a war of all against all? What keeps social media at peace instead of an endless flame war? Whatever this alien is, it is capturing and storing trillions upon trillions of dollars of value away from the legacy economy, but where?

Separating facts from fiction

According to the old economy, it is a “fact” that human knowledge is an “intangible asset” of which there are only two types defined:

1. Legal intangibles such as trade secrets, copyrights, patents, and goodwill (brands).

2. Competitive intangibles such as knowledge activities, collaboration activities, leverage activities, and structural activities.

However, when we consider social media;

1. There is no law governing the phenomenon – so there are no legal intangibles.

2. Collaboration, leveraging and structural activities are not being conducted in a competitive environment (the context of one “Company” against another).

So, the definition fails to account for knowledge assets in social media. The Ingenesist Project discovers the lost trillions simply by treating the social contract like a legal contract.

Tangible assets are managed by contracts

Technically, any oral agreement between two parties can constitute a binding legal contract. The legacy economy limitation, however, is that only parties to a written agreement have material evidence (the written contract itself) to prove the actual terms uttered at the time the agreement was struck.

But social media, email, and blog posts, etc., all constitute vast “written” agreements and material evidence as far as most people are concerned. So what is missing? Are we waiting for permission from government, Wall Street, corporations, attorneys, or the Federal Reserve to say it is OK for people to stop competing with each other or to renegotiate the terms of the social contract (and currency of exchange)?

The mystery is no mystery

Guess what, there is nothing there. Absolutely nothing except philosophical barriers carried over from legacy economics built upon political division. The mystery is that there is no mystery except using social media to unite people. After all, the biggest Brand in the world is a Community Organizer. Such calculation provides clues on how to “find” value again.

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The Value of Social Currency

By Admin

On July 9, 2009

In General Information

How big is this opportunity?

Roughly 10% of the US gross Domestic Product can be attributed directly to the process of evaluating or examining transactions. This represents a 1.4 Trillion Dollar of value in a system that may be better organized, captured, and preserved through social networks and the conversations that they produce.

Social vetting on a scale that would allow social networks to monetize would require that communities organize their knowledge assets specifically for deployment to a market. All that an entrepreneur needs to do is fill this need.

What happens if they don’t?

The true cost of vetting may be calculated by what happens in the absence of oversight, transparency, and disclosure. When the vetting process fails, so too does the industry. The continuing financial crisis of 2008 was fueled by a failure to regulate mortgage backed securities. The financial Crisis of 2002 arose from a failed accounting (CPA) profession.

The losses due to the absence of vetting mechanism exceeds by many times the cost of having a system in place. The financial crises of 2002 and 2008 have together wiped out nearly 20 Trillion dollars of value and incurred high volatility to financial systems due to failed vetting mechanisms. The people who held the knowledge about the impending doom had no effective medium to share.

Who vets KNOWLEDGE assets?

The flow of money lives and dies by the vetting mechanism. CarFax, Experian, Ebay, Google owe their existence to the ability to vet information – However, they do not vet knowledge. The ability to deliver the right knowledge asset to the right place, at the right time for the right price is tantamount to being able to “manufacturing innovation”, that is, to print money. Inversely, the ability to foresee the result of specific knowledge assets deployed to specific business conditions is the Holy Grail of entrepreneurs.

Social networks can carry out this very important function of the Innovation economy; organize, locate, and develop knowledge assets in a form which can emulate a financial instrument.

How are things changing?

Emerging ideas such as conversational currency, relationship economics, innovation economics,. nd new ways to value intangibles are appearing in research blogs across the web. Disruptions to Global finance, environmental policy, and the emergence of global currencies are setting the stage for a huge transformation in how society organizes itself. Traditional industries such as print media, advertising, and banking are failing. Nothing is sacred except change.

Where are these communities, and what do they want?

Many communities exist today in a variety of forms and functions such as communities of practice, fellowships, service organizations, professional societies, trades groups, affinity groups, etc. Increasingly they are moving to Social Media such as Facebook groups, Linkedin groups, Affinity groups, aggregation groups, and political action groups. Communities are using social media technology to engage the knowledge domain contained within them.

As such, they will soon have ability to foresee the result of specific knowledge assets deployed to specific business conditions. This is the Holy Grail of modern civilization.

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Social Media Staffing: $3 Trillion Opportunity

By Admin

On July 1, 2009

In General Information

As the World Churns:

The cost of placing an employee approaches 30% of that employee’s salary. In fact, most head hunters charge roughly 30% of the employee’s salary to find the right person to fill the job opening for a client company. Sometimes the employee is recruited from a competitor causing a net productivity loss in a market due to disruption or “churning”.

The company also has a choice of hiring with the internal HR department. In this case, they are paying HR personnel to place ads, review resumes, check references, and conduct interviews. These costs can also run into a substantial percentage of the new employee’s salary. From previous articles, The Ingenesist Project suggests that these methods may not even result in the best employee selection:

The Unnecessary Market Friction

Text only Résumé is no longer adequate in our complex business environment due to subjectivity, semantic inconsistency, and the time and resources required for fully interpreting the content. The cost of delivering a résumé has been decreased by computers and the Internet while the cost of reviewing the résumé has remained constant. Keyword search programs often eliminate excellent and creative candidates based on criteria not related to the candidate. Managers tend to hire what reminds them of themselves – from world that no longer exists.

Estimated wasted productivity:

Suppose that 50 Million professionals; doctors, lawyers, engineers, professors, administrators, managers, and directors are employed in the United States. Suppose that the average salary is 70,000 per year. Suppose that they change jobs 3 times in their career and that the cost of placement is 30% of salary, or $21,000 dollars per placement.

The total cost is $ 1 Trillion dollars multiplied by 3 placements in a career equals nearly 3 Trillion Dollars. Now, divide this by 30 years in a career and we can see that 100 Billion dollars worth of human productivity are spent every year not necessarily matching the most worthy employee to the most worthy employer. This does not include moving expenses, salary increases, disruption costs, or inflation.

The probabilistic electronic résumé system

The Ingenesist Project specifies a vetted knowledge inventory that resides in Social Media. The knowledge inventory, probabilistic electronic résumé system, and innovation bank together would make the paper and language Résumé obsolete. The percentile search engine would scan the knowledge inventory of the corporation and scan the knowledge inventory of the labor market and seek matches with high probability of increasing net productivity – not unlike Amazon.com predicts what book you would like to read next.

Options, options, give the market its options

election criteria can be adapted to reflect social priority such as reduced traffic congestion or to reflect strategic objectives such as incremental or blue sky innovation requirements. Trades across companies and industries can occur opportunistically not unlike interdepartmental transfers or even like trades in professional sports are conducted today.

Companies can manage peaks and valleys in employment by trading across diverse industries. avoiding layoffs all together. Employees that can stay productive in diverse industries transfer new ideas and discover transferrable efficiencies. Experience gained would be added to the knowledge inventory to enhance the probabilistic résumé inventory available for continuous improvement and tangential applications of innovation enterprise.

A virtuous circle? … A 3 Trillion Dollar opportunity nonetheless.

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1.3 Trillion Dollar Professional Contact Market

By Admin

On June 30, 2009

In General Information

“Hey, I know a guy who owes me a favor …”

It is only a matter of time until professional contacts will be for sale. The problem is that the ROI (return on investment model) is such a poor valuation tool for social media. Another valuation tool used in finance is called Real Options. An option is the right, without the obligation, to act on an opportunity at some time in the future. Social Networks, friends, family, and professional contacts behave much more along these lines.

Five Easy Pieces:

While the calculation for the value of an option is complex, the things we need to plug in are fairly simple in the context of social media:

1.    There must be an inventory of the assets
2.    The future date when the asset can be acquired must be known
3.    The cost of acquiring the asset must be known
4.    The value effects on the enterprise must be estimated
5.    The uncertainty related to the asset must be estimated

The term “asset” in social media space may include: Knowledge, skill, an undertaking of a new project, or the generation of a new idea, etc.

The Social Networking Manifesto:

The objective of the building a social network is to know where the knowledge assets are, how much they can help you, how much they cost to exercise, and the certainty that they will be applicable, available and useful when you need them. Conversely, the best way to increase the value of a social network is to be visible to others, tell people what you can do for them, tell people what you need from them, and establish a reputation for reliability.

Most importantly, everyone must have the right, without the obligation, to accept or decline the opportunity. This is what jump starts ‘supply and demand’ and makes a market a market

Let’s consider all options:

To estimate the value of an option to call on anyone in your network use a financial option calculator tool on the web and plugged in social media numbers. Let’s use Linkedin as the knowledge inventory; 40 million knowledge assets also hold options with their contacts. Say that the expiration date is 1 year (for tax reasons). Assume the market value of their skill is 100 dollars and that at some point in the next year, the value of their skill relative to yourself becomes 200 dollars. The right to buy the asset at the earlier price is worth a premium. Suppose that the volatility of the asset is 50% and the interest rate is 7%.

The value of the “call” is worth about $3.47 dollars. The Call is an option contract that gives the holder the right to buy a certain quantity of an underlying security from the writer of the option, at a specified price up to the specified expiration date.

The value of options in a network:

For the above scenario assuming all assets are equal in price of 100 dollars; if someone has 10,000 1st and 2nd level contacts on Linkedin, the value of their implied call option is about 34,700 dollars. If Linkedin were a stock market, the value of the social contracts that people have with each other is 34K x 40M = 1.3 Trillion Dollars market value for the contracts that people hold and trade.

This is not even the value of the transaction – only the right to have a transaction. The value of the social contract is in the conversations that they hold. Contracts are a financial instrument that can be traded, combined, diversified, and aggregated for real money. It’s only a matter of time.

The Ingenesist Project specifies the structure of an innovation economy where a knowledge inventory, a percentile search engine, and an innovation bank will facilitate and aggregate the 5 components of Option Valuation. Social media applications form the operating system for the market in options.

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The 2.3 Trillion Dollar Mentor Market

By Admin

On June 29, 2009

In General Information

Mentors provide expertise to less experienced individuals to help them advance their careers, enhance their education, and build their networks. In many different arenas people have benefited from being part of a mentoring relationship: Freddie Laker mentored Richard Branson, Bach mentored Mozart, Dr. Dre mentored Eminem, Aristotle mentored Alexander the Great, and Obi-wan Kenobi mentored Anakin Skywalker.

Mentorship: a Valuable 2-way Conversation

Suppose that mentorship could be monetized like financial instruments. Within the structure of an innovation economy specified by The Ingenesist Project; a knowledge inventory, a percentile search engine, and an innovation bank will match the most worthy student to the most worthy mentor in the respective market structure. The mentor would take an equity position in the protégé, not unlike taking a stock in a corporation.

For example: A single mid-career mentor could take on 10 protégés with an option to exercise, say, 1% of the students future salary for every year mentoring upon predetermined retirement date. Say that the average mentorship lasts 10 years. Likewise, each of the protégés also becomes a mentor taking on 10 protégés of their own. The Master mentor will collect 1% of the revenue that each of the 100 sub-protégés provide to their middle mentors per year.

The Educational Pyramid Scheme

If each protégé becomes at least as successful on average as the mentor, the master mentor can collect the equivalent of their average salary for the duration of their retirement. If each of the protégés become equally effective mentors, then the master mentor can double their average salary for the duration of their retirement. A third tier adds another salary to the master mentor.

This is what actually happens in an informal way within companies, government, and Jedi Knighthood; the exception is that social media will enable this to occur outside the construct of a corporation – and such.

Game Theory for the Rest of Us

An interesting social game emerges: It becomes the best interest of the mentor that each of their protégés is successful in their field and practice high integrity. It is in the best interest of the mentee to learn as much as they can and become as proficient as they can. It is the best interest for mentees to pick appropriate mentors and it is in the best interest for mentors to take on appropriate mentees. It is efficient for mentees to form a social network among themselves and for Master Mentors to form a network among themselves. A multiplier effect surges with cross-mentoring.

In aggregate, it is in the best interest for the membership in the social network to cooperate rather than compete because their income would ultimately benefit less from competition than from cooperation.

2.3 Trillion Dollars Market

The American Public education system is in disarray. Standardized education defies the diversity of the country. Teacher’s pay has been stagnant. Curriculum takes years to respond to new knowledge. Recent McKinsey research finds that a persistent gap in academic achievement between children in the United States and their counterparts in other countries deprived the US economy of as much as $2.3 trillion in economic output in 2008

None of this has anything to do with the dreams of our children. None of this has anything to do with the intellect, motivation, and perseverance of our kids. It has everything to do with Political stalemate and failure of the economic system. All children can achieve their dreams, and ours, if there were a market for mentors.

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Social Media Strikes Back

By Admin

On June 26, 2009

In General Information

Money represents human productivity.

Recent headlines declare that 78 billion dollars worth of fuel and productivity are wasted each year by congestion on highways. 1.2 Trillion dollars per year in productivity is lost due to past failures in education. The US spends 7% more of our GDP on health care than the average of other developed nations leaving nearly 1 trillion dollars of unknown ‘productivity value’ in vapor per year. 200 Billion dollars per year is spent on war, whether necessary or not, that has not increased American productivity in an economic sense.

2.5 Trillion Units of Human Productivity

Without even trying hard, 2.5 Trillion Dollars per year in stuff not produced is wasted on activity that does not increase human productivity (stuff produced). Obviously debt is a promise to produce stuff in the future. But we’re wasting stuff now? At some point the logic falls apart but no matter how you look at it, money represents productivity and the only way out of this mess is to innovate at an astonishing rate.

Conversational Capital

In an earlier article, we conjured up a rough tabulation of productivity gains due to social media:

One billion messages are sent on Facebook every day. Suppose that each Facebook conversation has a net value of $1.00 per person. That comes out to 730 Billion dollars per year of human productivity saved.

Twitter is worth a cool 100 Million tweets per day. Let’s assign a net productivity gain of $1.00 per tweet delivered. That is $36 Billion per year in increased human productivity.

Suppose each blog article published increases human productivity by $0.50 each. With over 100M blogs, that is 10 billion dollars per day – or1.8 trillion dollars per year.

The grand total is 2.5 Trillion Dollars worth of conversational currency.

In Search of Waste Economics:

Now, return to the waste side of the balance sheet let’s reflect on the areas of impact that social media has on: transportation, energy, education, health care, and world Peace:

Social media reviews automobile quality and drives social priorities toward green industry. Social media allows people to find work close to home, social media vets energy systems such as wind, solar, nuclear. Social media is driving journalism to value added roles and away from corporate collusion. Social media provides richer and more current content than textbooks. Social media is driving social priorities over Wall Street priorities in health care, energy, politics, industry, and science. You Tube is seeing a 1700% increase in downloads as people set up video cameras all over the world searching and reporting injustice. Little Brother is watching.

Social media strikes back

In order to predict where social media will strike next all we need to do is look for the waste economy; areas where world governments, institutions, and corporations are inefficient, wasteful, co opted, or corrupt.

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How Does Social Media Affect GDP?

By Admin

On June 19, 2009

In General Information

Gross domestic product (GDP) is a basic measure of an economy’s economic performance. GDP is the market value of all final goods and services made within the borders of a nation in a year measured in Dollars. Globally, GDP is equal to the total monetary income generated by production of goods and services in a country.

Gross Domestic Product does not take into account many important variables accelerated by Social Media and growing exponentially in economic influence.

GDP counts only industrial output, but…

Industrial output is becoming increasingly dependent on social networks and social innovation. GDP does not take into account such non-market transactions such as open source development, crowd sourced innovation, conversational currency, social capital, creative capital, or intellectual capital exchanged between people in diverse social networks

GDP reflects Wall Street Priorities, but…

Wall Street Priorities are increasingly challenged by social priorities. GDP does not account for sustainable business practices, heroism, mentorship, activism, volunteerism, social networking, uncompensated innovation, and community involvement. GDP does not account for quality improvements and social multipliers such as aggregation of social media, increasingly powerful computers, acceleration of conversations, online etiquette, multi-media, and social editorial services.

All of the above exclusions are valuable, because…

These exclusions add value, they store value, they create value, they distribute value, and they exchange value. If we called it a financial instrument that is highly convertible, extremely liquid, and easily transported it would describe a currency by any definition of the word. For the purpose of this discussion, call this currency the “Rallod” – or Dollar spelled backwards. The Rallod is the currency of the new American economic and production paradigm.

The Invisible Currency

For Example; Twitter is doing in Iran what America has been trying to do in Iraq for 8 years. Face book, LinkedIn, and the entirety of social media space is producing many times the effectiveness of the $200 Billion U.S. advertising industry in terms of driving people to specific action. Social vetting platforms such as blogs, commentaries, groups, and content aggregation have increased the efficiency of markets by vastly reducing arbitrage opportunities while also identifying scams and corruption. Human productivity is being converted to Rallods and there is no politician, executive, or white collar criminal anywhere in the world who is not deeply concerned about this invisible currency.

The Best is Yet to Come:

The “Last Mile of Social Media” is analogous to the last mile of broadband Internet – the marginal cost of reaching every person in every household and tightening social networks to extremely high resolution, is diminishing rapidly. The Last Mile will bring communities together to vet local politicians, corporations, products, and policies. The Last Mile will formulate a knowledge inventory combines with close proximity of knowledge assets and a percentile search engine to predict outcomes. The Last Mile of Social Media will duplicate every function that exists in a corporation except it will be built upon the social media operating system; aggregated, amalgamated, sustainable, and reflecting social priorities.

So what happens to GDP?

GDP by current measure will reflect only the value of the “dollar”, not necessarily the value of the human productivity. Perhaps it already does.

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The Invisible Currency Among Us

By Admin

On June 17, 2009

In General Information

Liquid Swords - by Megan Olson

Invisible Currency

On my birthday, I received many greetings on Facebook from friends and family. So, let’s say for example that Hallmark sold 10 less cards (@$3.95 ea), the telephone company sold 10 less long distance phone calls phone calls (@$.60 minute), FedEx delivered no additional packages, oil companies sold no gas, and my friends did not deploy, say, 20 hours (@$25/hr) of human productivity buying stuff, licking stamps, or delivering mail in my honor. Total productivity savings can be valued over $500.00; or roughly $50.00 per message.

Conversational Capital

One billion messages are sent on Facebook every day. Each message sent and received constitutes a conversation. Each of these conversations has a value that can be expressed in terms of productivity saved and assigned a dollar value. Suppose that each Facebook message has a value of only $1.00 per person engaged in a conversation. That comes out to 730 Billion dollars per year of human productivity saved – enough to fund TARP.

Twitter is worth a cool 100 Million tweets per day. Let’s assign a net productivity gain of $1.00 per tweet sent (not received). If you think that tweets are not productive, follow the Iran Crisis; a revolution fought with liquid swords. So let’s assign Twitter $36 Billion per year in increased human productivity.

Next, according to Google analytics, about 100 real people spend enough time on my little blog every day to read at least one article. Suppose each blog article increases human productivity by $1.00 each. Technorati tracks well over 100M blogs. That is 10 billion dollars per day – or a whopping 3.6 Trillion dollars per year. Let’s discount that by 50% to only $1.8T in fairness to the skeptics.

The grand total is 2.5 Trillion Dollars worth of conversational currency – 2 times the 2009 national deficit and 5% of America’s entire debt obligation – and growing. Where is all this productivity going?

What’s happening is what’s not happening.

People are NOT sitting through hours of TV commercials anymore. People editorialize their own news and do NOT watch what is designed to corrupt them. People are NOT letting their ideas die unheard. People are NOT letting politics run them down and have now elected health care, the environment, and the end of warfare to the Presidency of this and other nations. People have become far more focused and more productive through the rediscovery of family, friends, Art, Music and social priorities over debt enslavement. Next, social media is coming to the neighborhoods.

Millions of people practice “social media” in their spare time. This is invisible productivity that effectively magnifies the productivity of others with an astonishing multiplier effect. Craigslist, CarFax, Zillow, Epinion, Amazon, and Expedia are all eliminating arbitrage opportunity and sending brokers scurrying for a real education. Product reviews are killing the scams and delivering the right product to the right market.

The Anti-buck

Maybe the Dollar is not so overvalued after all. Maybe the dollar deficit is counter balanced by this new invisible currency. Suppose the more inflation that occurs, the more this invisible currency will affect the overall economy. Suppose people are hedging dollar currency with conversational currency. Suppose social priorities are replacing Wall Street Priorities. Suppose we are approaching a new equilibrium rather than an impending free fall – except for those who try to control it.

Special Thanks to Megan Olson

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Treating the consequences, not the symptoms?

By Admin

On June 10, 2009

In General Information

Problems and opportunities are moving very fast. Problems are often so complex and so integrated across the globe that no single person can accumulate in a lifetime the experience needed to manage effectively. The “top-down” management structure no longer has a statistically relevant sample of prior experiences from which to make essential decisions. Actions without wisdom have unintended consequences for yet unknown victims.

The Wisdom of Management

Managers manage through experience. After many years in an industry, they can observe a situation and compare it to prior situations that they have encountered either through experience or formal education.

An effective manager can identify an issue, determine the probability that it will become a problem, and discuss the consequences of action or inaction. Then they make similarly calculated decisions that either solves or manages the consequences of the problem. The depth and breadth of a manager’s experience is called wisdom.

Duplicating Wisdom

In order to duplicate wisdom in a laboratory, scientists generate statistical events. By duplicating a scenario 20-30 times, a range of outcomes becomes statistically relevant for predicting future outcomes and identifying the way things can influence the outcomes. The idea behind the peer reviewed journals is to display the experiment to everyone for vetting. If it survives vetting, it becomes part of the human body of knowledge until otherwise challenged.

Managing consequences

The rate of change has become extremely high and problems too complex to manage. Vetting mechanism are breaking down like levies against the dam in industries such as Banking, Insurance, automotive, medicine, education, environment, etc. We are in a crisis of consequences where we can no longer manage the symptoms, only the consequences – forget about curing the disease.

Social Media: The Operating System of an Innovation Economy

The business plan of the new millennium will be the art and science of making information “less imperfect”. In a condition of perfect information, everyone associated with an issue has the same information as everyone else. Perfect information is what makes markets efficient and decisions rational. Agreement is perfectly mutual, supply and demand are perfectly aligned, all risks are perfectly predictable and cause and effect are perfectly transparent.

Wisdom of Crowds

No single human can accumulate enough experience in a lifetime to manage the totality of human problems. Perhaps the wisdom of crowds could be used to simulate one person that does. This cannot, however, be a random collection of people acting in haphazard process. The challenge is in finding the correct group of people who collectively replicate a condition of “perfect information”. Then we must transform the perfect information into knowledge. Finally, we need to transform that knowledge into innovation through entrepreneurial activity.

The Social Imperative

Social Networks need to form complete and detailed inventories of resident knowledge cataloged on a ‘bell curve’. Social Networks must codify social capital, creative capital, and intellectual capital so that scientific methods can be used to predict and assemble unique collection of knowledge assets that capture statistically relevant collections of experiences. That unique set of knowledge assets must then be deployed precisely in a market.

By all indications, this is the direction that the integration of social media is trying to go. It is now our social imperative that it gets there.

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Collateralized Innovation Obligations

By Admin

On June 9, 2009

In General Information

Collateralized Debt Obligations (CDOs) are a type of structured asset-backed security (ABS) whose value and payments are derived from a portfolio of fixed-income underlying assets. In the case of the current financial crisis, the underlying assets were home mortgages. It is not necessary for the CDO buyer or seller to know who lives in the home and what they produce; the asset is a contract backed by future productivity.

CDOs vary in structure and underlying assets, but the basic principle is the same. To create a CDO, a corporate entity is constructed to hold contracts as collateral and to sell packages of predictable future cash flows to investors. The more money handed out in home loans, the more money could be collected in CDOs

You are a liability.

While corporate leaders proclaim that people are the greatest asset, corporate accounting practices specify otherwise. Employees are an expense and their salaries, benefits, and pensions are liabilities to be reduced any time the opportunity arises. So what’s the problem? Liabilities can’t innovate.

Suppose for a moment that people were in fact an asset on the accounting sheet and their salaries, benefits, and pensions were “investments”.

Collateralized Innovation Obligation (CIO):

The CIO would obviously be a type of structured asset-backed security (ABS) whose value and payments are derived from a portfolio of fixed-income underlying assets, specifically, the output of productive and motivated people.

Like the CDO, a CIO would vary in structure and underlying assets, but the basic principle is the same. To create a CIO, a corporate entity is constructed to hold assets as collateral and to sell predicted future cash flows to investors. It is not necessary for the CIO buyer or seller to know who is innovating or what they are producing; the asset is a contract backed by future changes in productivity. The more money handed out in innovation loans, the more money could be collected in CIOs. For all practical purposes, we could call it an Innovation Bond.

Enter Social Media:

Social media is teaching us an important lesson about innovation. Every time you get a diverse group of people together to share ideas, new ideas form. Every idea is useful as long as it is shared; thousands of bad ideas must expire before the good one appears. Conversational currency is the vetting mechanism of all ideas. While not every good idea becomes a great invention, every great invention is built from good ideas. Machines cannot produce ideas and no single company, country or person holds a monopoly on ideas. Innovation and the creation of all wealth arise from the social, creative, and intellectual interaction of people.

Conversational Currency: The underlying asset

The underlying asset that supports both the Collateralized Debt Obligation and the Collateralized Innovation Obligation is a person and their ideas; one is an asset and the other is a liability. Both types of people go to work every day to interact with other people. They both share ideas and create better ways of doing things. People increase human productivity through fault tolerant networks and support systems. They transform information into knowledge and innovation – and both pay their mortgage.

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Change You Can Bank on

By Admin

On June 5, 2009

In General Information

The Earth changes – it always has and it always will. The most interesting thing about Earth is not rock, it is rate of change of rock. Yet it is this rate of change in rock that created oceans, continents and geographical features. The rate of change in the landscape is what created and affects all humanity; global warming not withstanding.

In fact, the rate at which things change is the root of all financial deals, social interactions, creative discovery, intellectual pursuit, even criminal activity. All value is created and destroyed in response to the rate at which something changes. Since change is relative to time, the rate of change is something, like death, and taxes, that you can bank on.

Money, Knowledge, and Power

As a corollary; the ability to measure rates of change in things is the ability to measure value. The ability to cause rates of change is the ability to create or destroy value. It is therefore in our interest to try and express our world in terms of rates of change. For example:

1 Money, interest, and stock price are deeply related. Therefore, the rate of change of money is related to interest. The rate of change of interest is related to growth rate. The change in growth is monetized through a public market for its stock. Stock price affects money and the cycle continues.

2 Information, knowledge and innovation are deeply related. Therefore, the rate of change of information is related to knowledge. The rate of change of knowledge is related to innovation. Innovation creates new information. And, the cycle continues

3 Attention, attraction, affinity, audience, and action are deeply related to each other. Therefore the rate of change of attention is related to attraction. The rate of change of attraction is related to affinity, etc., until finally, the rate of change in action gets everyone’s attention. And the cycle continues.

Achilles’ Octopus

There are a few problems however. If you remove, corrupt, or disengage any of the components, the cycle fails. To complicate matters further, our three examples are also related: money, knowledge, and audience; stock price, information, and action; etc.

Points of failure can occur at any part of the cycle and it is often difficult to identify which failure caused what effect. Does a stock price fail because the public lost affinity or because information was corrupted? Does an economy fail because there is no money to invest in innovation or because our society outsources its knowledge economy? Does a school system fail to deliver the right knowledge to society because the stock market failed or because there is no public action?

Social Media and the next paradigm of economic development

Social media allows us to express the dynamics of our world in real time and at great speed. Feedback loops are shorter and cause and effect can be more easily differentiated. The data that will be generated through the integration of social media will allow entrepreneurs to identify rates of change of the rates of change! Armed with computer enabled search and analysis algorithms, they can mange these complex new relationships to create value for themselves and their community in a new era of social capitalism. Social media is a higher order calculus.

It will take everyone to accomplish this together but we can create a new landscape for our Earth, ourselves, and our children’s future. This is change we must bank on.

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Buddhist Economics

By Admin

On June 2, 2009

In General Information

Back atcha!

Everything is Connected:

The economic models and theories that prevailed through the 20th century are rapidly falling apart. Economists scramble to offer explanations and solutions. However, much of what has gone wrong was anticipated years ago by E. F. Schumacher (1911-1977), an Oxford economist and protégé of John Maynard Keynes who proposed a theory of “Buddhist Economics” following his interest and studies in Asian philosophies.

Schumacher was among the first to argue that economic production was too wasteful of the environment and non-renewable resources. But even more than that, he saw decades ago that ever-increasing production and consumption — the foundation of the modern economy — is unsustainable.

Never see what has been done; only see what remains to be done.

Schumacher wrote that western economics measures “standard of living” by “consumption” and assumes a person who consumes more is better off than one who consumes less. He also discusses the fact that employers consider their workers to be an “expense” to be reduced as much as possible. He questioned the theory that some amount of unemployment might be better “for the economy.”

What we think, we become.

Schumacher argued that an economy should exist to serve the needs of people. But in a “materialist” economy, people exist to serve the economy. Notably, he argued that labor should be about more than production because a person’s work has psychological and spiritual value that must be respected.

Instead we consider goods as more important than people and consumption as more important than creative activity. It means shifting the emphasis from the worker to the product of work, that is, “from the human to the subhuman.” We have outsourced our soul.

Three things cannot be long hidden: the sun, the moon, and the truth.

Today, many enterprises – some entire industries – are failing and they cannot understand why. Over time, they have crossed that philosophical line and now serve advertisers, not their customers.

Traditional media and journalism are an example; they scare people, feed on their anxieties, promote insecurities, and stoke desire. Demographers trespass into people’s homes, collect statistics, run numbers, and design messages that steal the things people love about their self and sell it back for the price of the product.

We end up with no end of entertaining consumer products that soon end up in landfills, but we fail to provide for some basic human needs, like health care for everyone.

A jug fills drop by drop:

Top News in Business Week Print Edition v. Growth Rate for print media:

•    Pending Home Sales Rise for Third Straight Month
•    GM: A View from the Back Seat
•    U.S. Corporations Size Up Their Carbon Footprints
•    Move Over, Amazon? Google Aims to Sell e-Books

Top News in Business Week Exchange – Reader Chosen Topics vs. Growth rate.

• Social Networking

•    Global Economy
•    US Economy
•    Green Energy

The Editor selected topics in the top chart are aligned with corporations, consumption, and large bailout efforts. Meanwhile, the reader selected topics in the second category screams: “Hey, where are we and where are we going?”

It would seem that mainstream media should be asking the same question.

(ed note: special thanks Barbara O’Brian at about.com)

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The Culture of Buying

By Admin

On May 29, 2009

In General Information

My wife and I visited Istanbul a few years ago and met a very nice person who offered to take our photo in front of an ancient building. Afterward, he gave us a history lesson about the area we were visiting. He then invited us to his shop to look at some carpets.

Before we knew it, he was entertaining us with stories about the history of carpet making as a young boy pulled down stacks of carpets and displayed them one by one as we sat in comfortable chairs. The shopkeeper identified attributes, color combination and traditional design patterns with an enchanting story for each one.

After a while, the shopkeeper from next door walks in with a tray of hot tea as we continued learning about the carpets. A bit later, we all went across the street for a traditional Turkish snack and more tea. Then back to the shop for more carpet viewing.

Hey buddy, not so fast.

My wife and I decided to make a purchase but instead of taking our money, he took us back across the street to smoke the Hookah, sip real Turkish coffee and listen to live traditional musicians.

The whole process took many hours but it was like traveling in time. Istanbul has been the crossroads of commerce between two continents for thousands of years. We ended up paying too much money for the carpets – but to this day they are among our fondest memories and most prized possessions. They represent an indescribable experience in an exotic and comfortable setting. Now they look beautiful in our home.

Human Nature

It is human nature to trade. People want to do it. People want to meet other people. People want to learn. They want to share. People want to buy things and people want to sell things. They want to congregate. They want to travel. People want new experiences. They want to laugh, smile, sip tea, and listen to music. They want fond memories and beautiful carpets.

So why is monetizing social media so complicated? What is the big secret?

The transaction of conversation, relationship, and knowledge:

With social media, people are invited by friends, family, or associates to walk through an electronic door and into their inventory of relationships. Few people realize that this is a profound act of friendship, kindness, and trust. Think about it, people trust you with their relationships. How do we manage that?

However, neither party is fully aware of the conditions upon which the relationships present their self. The cultural infrastructure of introducing people, assisting in the exchange of conversation, and transaction of knowledge in social media is not established. The idea that a transaction can and should take place is not fully recognized. The introduction of the people to each other does not have a process, taxonomy, a location factor, or a time function.

Then again, social media has not been around for thousands of years

No buyer, no seller:

• If social media develops a culture of sales – it will fail.

• If social media develops a culture of buying – it will thrive for thousands of years.

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The Currency of Transformation

By Admin

On May 19, 2009

In General Information

The words “conversation” and “convertibility” are really quite similar.

Information, knowledge and innovation are distinct phases of human intellect which are profoundly related. The vehicle for transformation across these phases is the “conversation”. As the medium of exchange, the conversation acts as a currency. The speed at which these exchanges take place defines the value of a market – a good party is where everyone is engaged. A good time is of the essence.

Changes in the value of the market defines the potential for value creation through conversation – a great party pulls more people into engagement and becomes a social movement; i.e., a marketing success.

Currency (money) and Current (time) and Current (force) are similar too!

Conversations exist as a state of shared information tied to a common and progressing theme. The internet enables the propagation of conversations from two persons to millions of people. The propagation of conversations is dependent on interest rates of the audience. The rate of propagation accelerates with the transformation of information into knowledge by others in it’s path. People are driven to entrepreneurial action when the alignment of information matches the environment that they observe.

Conversation is Currency

Currencies come in many different forms and the best ones are convertible – or can be transformed – into other currencies. Our objective is to convert social currency, creative currency, and intellectual currency into a universal currency such as, but not necessarily, money.

Anything of value such as an option to exercise an action at a later date, or an equity position in the actions of others, or a mentorship opportunity with a great teacher are all convertible currencies. Of course, this is nothing new; we pay money to buy a book, take a class, invest in start-ups, and teach our children.

An End to a Means:

What is new is that social media allows us to convert the other currencies before, after, and in between the conversion to money. The option to convert to money is simply an option like any other option, not necessarily a means to an end.

Obviously we could pay money to buy a book, use that book to teach our children and hope our children can start up a new company, etc. However, suppose we could pay money to buy a book, improve the book by adding information shared by others, teach hundreds of other people how to apply the ideas to their start-up, take an “knowledge equity” position in those hundreds of start ups, have access to the data that they produce, and write a book that improves the likelihood of successful start-ups.

The Interesting Thing About Interest Rates

The next economic paradigm will introduce thousands of convertible currencies in the form of infinite conversations. Those currencies will be converted in infinite combinations for infinite applications each adding value to the conversation. Relational data aggregation will match most worthy currencies and social vetting will manage the production process. The corporate silo will no longer form; therefore the exploitation of the creativity class will end. Interest is not measured in terms of risk, but rather in terms of productivity where deficit spending is impossible. This is the currency of transformation.

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Follow The Leader

By Admin

On May 12, 2009

In General Information

Two Types of Leaders

There are two types of Leaders in the World. The first type elevates themselves by standing on the shoulders of others. The second type elevates themselves by elevating the people around them.

The first type of leader gets ahead much faster but often produces unsustainable conditions. The second type takes much longer to get ahead, but creates a solid foundation for much greater growth and benefit to the community.

Follow the speculator

This is often the difference between the entrepreneur and the speculator. The entrepreneur will scour the earth looking for resources to elevate from a low level of productivity to a higher level of productivity. The speculator simply looks for volatility and instability so that they can place bets for or against the success of the entrepreneurs.

Social media aggregation services and search engines are very good at analyzing followers and using the quantity of followers as a proxy for leadership. They are not, however, very good at identifying leaders any more than they can identify empathy, kindness, and courage.

Leaders follow leaders….

The next paradigm of economic development will be an innovation economy characterized by social aggregation and search devices that identify both types of leaders in a community. Once visible, an entrepreneurial community, by definition, will reject the first type of leader and elevate the second type to a level of higher productivity.

…not followers

The Ingenesist Project specifies the structure of an innovation economy where human knowledge is tangible outside the construct of the Wall Street. All of the functions of a corporation can soon be duplicated in social networks enabled by social media. We are very close to this day. One of the critical evolutionary steps will be to identify and segregate the leaders from the speculators. This simply cannot be accomplished if preoccupied with watching followers.

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The Second Impression of Social Media

By Admin

On May 7, 2009

In General Information

As we move away from the ROI valuation model for social media and adopt a more dynamic ‘options’ analysis, a different picture emerges. People are trading options; that is, the right without the obligation to exercise an action. The next economic paradigm will emerge as a function of people exercising their options.

What are you doing here?

On the surface, there appears to be a lot of ‘feel-gooding’ on linkedin, Facebook, and Twitter, etc. It is easy to brush them off as trivial, non-productive, and delusional. I often fall victim spending too much time on these devices and have asked myself, simply: “why?”

Computer Enabled Society

At second glance, however, I have personally developed a few extremely profound, important and valuable relationships through “computer enabled society”. People who I have never met in person have stepped way out on a limb to help me along. As a result, I have given these people the option to access my network and they have done the same for me. Our common purpose makes each relevant and valuable to the other and each are willing to support, mentor, and elevate the other. We exercise options together.

Impressive Results

The distinction is that what once was a “first impression” – firmness of handshake, fashion, and physical appearance – has become the “second Impression”.

What was once the “second impression” – intellect, wisdom, talent and generosity – has become the “first impression”.

People exercise their options accordingly; first impressions leads us to action.

Evolution or Revolution?

Social media does not care if you are rich, poor, young or old, beautiful or homely. It does not care about the color of your skin, fat or thin, physical ability or disability. It does not care what kind of car you drive, clothes you wear, or the size of your home. Or does it?

For every revolution, there is a corresponding evolution.

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What is the ROI for Social Media?

By Admin

On May 5, 2009

In General Information

The quick answer is that ROI is indeterminable – get over it.

ROI is a static measurement where financial decision makers look into the Crystal Ball to project a future economic outcome which is then be protracted back into the present to arrive at a value of an investment opportunity. In case you have not noticed, this valuation method is largely bankrupt.

Like lipstick on a pig

Yet ROI Persists. B-schools teach SWOT; Strengths, Weaknesses, Opportunities, and Threats as a means of dressing up our projections with yet more projections. All the ROI in the world may predict the economic future but as soon as people react to the market condition through improved information in Social Media, all those models fail. This is called reflexivity and it is becoming a dominant influence in all financial projections in the age of Social Media.

Fortunately, the true visionaries of the next economic paradigm are increasing in numbers and rapidly moving away from the ROI model into something far more valuable simply by asking the serious questions……

Hey, what exactly is the currency we’re using?

David Bullock and Jay Deragon from the Social Media Connection Network are producing a series of videos investigating the currency of social media where they astutely ask the tough questions, “What are people trading?” and “what is a Tweet worth?” While these may seem like simple questions, they have many an ROI expert stumped.

Nobody really cares if I had bacon for breakfast; so the ROI on that tweet is exactly zero. However, if you get 15 tweets in an hour on the same subject – there must be something important related to bacon today. The more people sending bacon tweets, the greater is the value of my “option” to react to what looks like a bacon pandemic. Still, I hold the option, without the obligation, to expend my limited resources in response.

Options have value

The value of social media is counted in options – not ROI. Social media is dynamic, not static. Therefore “Strengths, Weaknesses, Opportunities, and Threats (SWOT)” are also highly dynamic moving targets that are highly contagious in social media and cannot be foretold in the next 5 days let alone 5 years. The cardinal rule of business is to collect assets and reduce liabilities. An option is an asset and an obligation is a liability.

ROI fails.

ROI is a future projection brought to the present. Options are collected in the present and projected to the future – there is a fundamental difference between the two that must not be overlooked. People are doing something, they have a plan, they are cooking up a new trick and the ROI is indeterminable…

Options have value and obviously people are willing to pay for them with their time at a keyboard, therefore, they are willing to pay for them through any medium of exchange. This is what people are doing on social media – collecting options. The Next Economic Paradigm will provide a means to cash in those options. Hold on to your chips, the social media game is far from over.

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You Are The Algorithm

By Admin

On May 4, 2009

In General Information

You are the algorithm.

Google is an information company. Their corporate charter is to organize the World’s information. Their limitation is that Google cannot organize knowledge because knowledge exists only within the consciousness of a person. Instead, busy little Google spiders scour the Internet looking for high rates of change of information and they use that as a proxy for “knowledge”.

An economy is crawled

Google Spiders favor blogs because of the high frequency of updates, postings, tags, comments and keywords in comparison to static websites. The logic goes as follows; if there is a lot of activity, something must be happening. As a result, an entire industry has grown around the blogging and Search Engine Optimization business; listings are counted, raw data are analyzed, comments provide feedback loops. Most notably, money is exchanged.

B-school tells us that that ROI can only be calculated from long term future projections, not short-term-recent-past spider activity. If this “economy” cannot be projected through ROI, then how exactly is it projected?

Dynamic, like life itself

People are figuring out that the rate of change of information is the best indicator of value as well as the best way to create value. The last mile of social media is the next frontier of value creation as people will emulate ‘Google Spiders’ and scour their community for changing information, new ideas, improved information, and feedback loops to organize, categorize, and distribute. This action will ultimately play out in new corporations built upon perfect dynamic information markets rather than third party selective information markets. Exit Boston Globe, enter Twitter.

Organize this:

The key to unraveling the Innovation economy will be in refining, restructuring and organizing the profound relatedness between information, knowledge, and innovation.

Information is facts and data – this is the medium of exchange or “the currency”. The rate at which the facts and the data change is a proxy for new knowledge being created somewhere and somehow. After all, if there is activity, something must be happening. All of the things that people do with the results creates even more new knowledge – this is innovation. Innovation creates new information. New currency is created because new information is created. Knowledge expands.

There is something in it; otherwise people would not do it

We are seeing the tip of the iceberg; social media is the new engine of the innovation economy. Where information becomes more perfect, markets become more efficient. Where markets are more efficient, knowledge becomes more tangible. Where knowledge is more tangible, innovation is more predictable. Where innovation is more predictable, the innovation risk disappears. The lower the risk, the cheaper and more abundant the venture capital.

People increasingly use social media to improve information, everywhere, any way that they can dream of. They increasingly act locally and share globally to create opportunities for themselves and their communities. People and their behavior is the algorithm of the innovation economy; monetize that. Google did.

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The New Economic Paradigm; Part 5: The Entrepreneurs

By Admin

On April 9, 2009

In General Information

There is no shortage of entrepreneurs in this world.

6 Billion of them wander the Earth looking for assets that exists at a low state of productivity waiting to be elevated to a higher state of productivity.

The entrepreneur must first be able to identify an asset as an asset. Next they need to identify the lower level of productivity and they need to be able to imagine the higher potential level of productivity. The entrepreneur must identify and manage some risk, perform leadership tasks; and as a result, elevate the asset to the higher state of productivity. Profit is the difference between the lower and the higher state – minus expenses.

Unfortunately, today this process starts at the forest and ends at the junkyard.

This is how our economic system is organized. The next economic paradigm flips that idea over. Instead of accounting for natural resources as the tangible element and human knowledge as the intangibles element; the next economic paradigm must account for the natural resource as the intangible element and the human knowledge as the tangible element.

The current problem is not that knowledge is intangible; rather, knowledge is simply invisible.

The Ingenesist Project will make knowledge assets visible by provisioning all of the information that an entrepreneur now needs to identify the knowledge asset and the associated states of productivity. Entrepreneurs can then increase human productivity using knowledge assets applied to natural resources, instead of natural resources applied to consumption. The implications are vast.

Returning to the financial analogy:

With a financial bank, the entrepreneur assumes that they have the knowledge required to execute a business plan and the go to the Financial Institution to borrow the money.

With an “Innovation Bank” the entrepreneur assumes that they have the money to execute the business plan, and they go to the innovation institution to borrow the knowledge.

While this may sound trivial, the implications are vast:

1. A virtuous circle now exists between society and the financial system
2. Profit is derived from increasing human productivity not natural resource exploitation.

Economics is the science of incentives:

A financial Bank seeks to match a surplus of money with a deficit of money. It is in the best interest of the bank to find rich people who will not need their money for a while, and poor people have the best likelihood of paying the money back in time. The process assumes that the borrower has the knowledge required to execute a business plan when they seek to borrow money. However, that FICO score does not measure knowledge explicitly, so little incentive exists to make it tangible. All of the top ten reasons why businesses fail are due to failures of knowledge. The financial system is collapsing under the weight of failed knowledge.

By contrast, the Innovation Bank seeks to find people who have a surplus of knowledge and people who have a deficit of knowledge about what they intend to produce. The innovation bank then uses a series of statistical calculus (the same calculus as the credit/insurance/risk management professions) to match most worthy surplus of knowledge assets to most worthy deficit of knowledge assets. Here, the opposite assumption is made; everyone assumes that the borrower has the money required to execute the business plan and they go to the innovation bank to borrow the knowledge. People have an incentive to accumulate knowledge.

Simplicity that defies comprehension:

The business plan for the new entrepreneur is deceptively simple to do and nearly impossible to monopolize; anyone can do it not just the wealthy and their chosen few. The next 3 modules will outline how new enterprises will be constructed from the virtuous circle created between the financial bank and the innovation bank. This changes everything …. and did I mention that the implications are vast?

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The Next Economic Paradigm; Part 4: Institutions

By Admin

On April 7, 2009

In General Information

In part 1, we introduced a new paradigm of economic growth; the innovation economy. In part 2, we identified information as the currency of trade for an innovation economy and we defined that currency’s relationship to knowledge and innovation. In part 3 we demonstrated a structure for a knowledge Inventory that would enable an Innovation Economy. In this module, we will discuss the institutions in social media that could keep an Innovation Economy, free, fair, and equitable.

In civil society, there are laws and regulations that protect our constitutional rights; these are essential institutions.

The legal system of the United States is extremely expensive, however, the expenditure is necessary to keep the society upright, productive and prevent it from falling into chaos. Where a country’s legal system fails, so does its economy. Entrepreneurs do not invest in places without a good legal system and where property rights are not protected. It is that important. Investment abhors risk.

Arguably, the most important element of the Innovation Economy will be the vetting mechanism.

Fortunately, social media has the potential to serve this function; in fact in many cases it already does. A feedback system supports Ebay ($35B Cap), community flagging supports Craigslist (40M ads/mo), peer review supports Linkedin (150M users). These are not small numbers. All markets must have a vetting mechanism in order to operate efficiently and if done correctly, social vetting has vast economic implications for an Innovation Economy.

First, let’s return to our financial analogy.

In the old days, the banker was the person to know if you wanted to be successful in town. But with the emergence of the credit score, the “banker” became digitized; now a Saudi Billionaire can lend money to a young couple in Boise to buy their first home – and neither is aware of the other. The credit score is responsible for the creation of great wealth because many more entrepreneurs could borrow money to invest in enterprise.

The credit score is statistical in nature; it isolates about 30 or so indicators of your financial activity and puts them on a bell curve relative to everyone else. These include how much debt you have, how much your assets are worth, your income, etc. These ratings are run through the FICO Equation and out pops your credit score. Anyone can now predict the likelihood that you will default on your obligation.

All of the data that feed FICO are collected from public records, your employer, and the people who you borrow money from because these same organizations have a vested interest in a system of correct credit scores.

We are competing with ourselves.

It is interesting that you and I do not compete for our credit score because it is not a ranking system. On the other hand, with no credit, we are invisible and the system shuts us out. With bad credit, the system shuts us out. We lose some freedom and privacy, but we accept these terms well because they provides us with tremendous benefit to finance a business, automobile, or a home without needing to save cash.

Now we will draw the comparable analogy from the social media.

In the old days, the hiring manager was the person to know if you wanted to get a job. They would read your resume and compare it with “bell curve” in their experience about what has worked or not worked in their past. This worked great in the industrial economy, but it falls far short in the innovation economy. Innovation favors strategic combination of diverse knowledge where the Industrial economy favored identical packets of similar knowledge.

Not unlike the FICO score, the knowledge inventory is a collection of statistical variables and the social network is the reporting agencies who have a vested interest in a system of correct values. Unlike FICO however, the variables are infinite and it responds to positive event input.
Social networks are by far among the most exciting and important new technology for an Innovation Economy.

Social networks must now evolve to become the vetting institutions for knowledge assets.

All the pieces are almost in place; now we need to develop a new type of search engine.

The Percentile Search Engine is generic term for the ability to make statistical predictions about all types and combinations of knowledge Assets in a network. Conceptually, the percentile search engine is where all of the equations that we use to analyze financial assets are now applied to knowledge assets. The main characteristic is that the search engine returns probabilities for the entrepreneur to test scenarios.

For example; an entrepreneur may want to know if her team has enough knowledge to execute a business plan. Perhaps the team has too much knowledge and they should try something more valuable. Maybe the team does not have enough knowledge and they should attempt another opportunity or accumulate training.

The search engine can look into a network and identify the supply and demand of a knowledge asset. If it is unavailable or too expensive, the search engine can adjust for price, risk, or options that may emerge at a later date.

Talent will bid up to their productivity value, and brokers will bid down to their productivity value.

Competitors can scan each other’s knowledge inventory to compete, cooperate, acquire, or evade. If a key person retires, the entrepreneur would simulate the knowledge that is lost and reassign people strategically. All of these scenarios can be examines prior to spending money. They can be made during the project cycle, or after the project is completed. Lessons learned can be used to adjust the algorithm perfecting it over time.

For example: companies such as Disney and Boeing both use Engineers, each would have proprietary algorithm of knowledge that represents their “secret sauce” of success. These recipes can be adjusted and improved to reflect and preserve the wisdom of an organization.

When the innovation economy will catches fire….

Over time, these algorithms will far more valuable then the Patents and Trade Secrets created by them – this will allow technologies to be open sourced much more profitably and shared across more industries.

In the next module, we will talk about the entrepreneurs.

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