Tag: social security

Social Value Creation; A Blank Canvas

On October 21, 2010

The evolution of money

Money has evolved from coins to paper to electronic accounts. Now we see the emergence of mobile electronic accounts. Money may represent value but does it actually represent the value creation process? If not, then what does and which is more important?

PayPal wants to be like the electrical socket that all mobile payment innovations plug into. In fact, they have a standing invitation for all technology partners in the mobile payment space to integrate with them. This is called an externalization strategy (much like Facebook, Twitter and Windows), where there are so many developers, users, and participants that NOT being on the platform becomes the competitive disadvantage.

The PayPal offer represents the separation of money from the value creation process. This exposes a very interesting point to consider.

The Frictions of Monetization

The assumption is that PayPal et al will store and exchange dollars, and only dollars. As such, they are contained within the financial system: credit score system, a person’s name, birth date, and the social security number as a personal identifier, the IRS reporting jurisdiction, and commercial code vetting mechanisms, etc.

Similarly, the drive to monetize in Social Media is pushing applications toward the same containment within the financial system. Not surprisingly, the complaints of privacy and data security in Social Media stem precisely from association with credit scores, IRS, personal identifiers, Social Security Numbers, etc. But “Big Social” presses on – they know not another way. Ironically, this is precisely the battleground; the source of all intermediary tactical and social friction that hinders monetization in the first place. It has little to do with the creation of value – only containment of value. To win is to lose.

A Better Proxy for Value

The reality of governance dictates that all business ventures begin and end in a standard currency of commerce such as the dollar. However, there are NO restrictions on which currency must be traded in between to “create value”. Nor is there any schedule that determines when a venture must begin, end, or be liquidated to dollars.

While The Social Value Game may start and end with dollars, the value creation process is carried out in a social currency using a “Social Credit Score”, an anonymous “Unique Identifier”, and a collection of “Social Vetting Institutions” independent of government or corporate jurisdiction. The Value Game is a frictionless, tax-free and self-regulating environment without the guy wires of the financial industry. The game simply leverages existing value socially to make new social value.

Social Value Specifications

The Social Value Creation Process is a blank canvas and we are writing the specifications today. If a social currency becomes a better proxy for productivity – it may also become a stand-alone currency fully capable of capitalization and securitization. Theoretically, a social currency may never need to be converted to financial currency any more than a dollar ever needs to be convertible to silver or gold – it simply becomes another ledger entry on an accounting balance sheet.

Is Money Irrelevant?

The value creation process is the hard part. Transformation of Social Currency into Financial Currency will become easy – anyone can do it. In other words, if PayPal becomes irrelevant, the money evolution chain will be broken and money will become obsolete. The market is wide open for a money competitor who can simply transcribe a social currency transaction into a ledger entry for financial currency. It’s a lot easier and closer to reality than many people think.

Forget Social Networks; Enter The Social Force Field

By Admin

On April 19, 2010

In General Information

The interior exterior:

Force Field Analysis in Social Sciences analysis reflected on how things are accomplished or hindered by the way that people internalize external experiences in the process of their own psychological development.

Now, suppose that an individual goes out and influences social situations in their community. Also suppose that social media could amplify the persons exterior impact – this would likewise impact internal psychology, etc., setting up a form of polarity between two positions. The greater the difference (diversity) in those positions, the greater the potential (energy state) of the outcome.

The “Local Social” Force Field

I met with some old friends yesterday. He’s an professional engineer and she is a psychologist. They are also winemakers and very active members of the local Rotary club. She sits on 3 local boards from children’s museum, to local hospital, symphony, etc. He is a tireless volunteer for several charitable organizations and runs a Haiti Earthquake relief project. At least one of them is mentioned in the local paper several times per year.

They Show up.

These types of folks constantly cross paths in a small city and become friends and collaborators. They buy each other’s raffle tickets and auction items at the fund raisers. They laugh easily and heartily. They are generous with their time. They always have something interesting and insightful to say. They are constantly offering to make a connection, facilitate an introduction or offer a up tidbit of inside information to the newcomer.

Now, they are slowly migrating to Facebook.

What the heck do they need social media for? They don’t need to expand their reach. They don’t need to market themselves. They don’t need to build a community – they are community. They don’t need to have a blog to establish themselves as experts or sell a “10 steps” book, or insulate themselves from public opinion.

Something entirely different is happening.

Social media is about to enter a new phase called “local social”. The hyperlinks that bind the web will become the hyperlinks that bind a community. The difference is that hyperlinks in “Global Social” environment converge down to specific information, Hyperlinks in Local Social will diverge up to diverse knowledge assets.

For example; The local engineer’s blog will share links with the winemaker’s blog, the community college blog, the mayor’s blog, the chamber of commerce blog, the dentist’s blog, the insurance agent’s blog, the banker’s blog, … etc.

Social media will produce extraordinary results in “Local Social” by picking up where the traditional economy is faltering. Local social rewards high integrity and punishes low integrity. Local Social will drive fraud prevention, security, job creation, innovation diffusion, asset allocation, wealth distribution, community activism, entrepreneurism, and social services. The Local Social forcefield creates, stores, and exchanges real value.

This is not a social networking event, oh, no, no, no. Nothing ever happens until people get together and build something. The new economic paradigm is not a social network, it’s a social forcefield. Get in it or stay out of the way.